Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours. In order to succeed, it's important that your brand be the authoritative source of information about your products, services, locations, and other key information. Discover how personal brands like Sheryl Sandberg, Gary Vee, Top Marketers and more have cut through the billions of web results and become their own unique story. Explore strategies for becoming a thought leader, and how you can leverage for SEO. Then study entities and why it is important to optimize your digital ecosystem to help Search Engines better understand your business. Get tips to get started. If you are not optimizing your brand for authority on your branded terms, you're losing traffic to someone else who may not be telling your story the way you want.

1. @themodernmami @vromney
Google “You”
vs Google “It”
The real future of marketing
with Veronica Romney
@themodernmami @vromney

2. @themodernmami @vromney@themodernmami @vromney

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Twitter still tweets.
Facebook still posts.
YouTube still uploads.
And the gram still grams.

5. @themodernmami @vromney

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9. Retain our high-
paying clients
Improve our
company’s marketing
performance
Breakthrough as our
own thought leaders
@themodernmami @vromney

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Equal parts
ambition
and equal parts
frustration

12. @themodernmami @vromney
We are all
ambitiously frustrated
@themodernmami @vromney

13. @themodernmami @vromney
Quit trying to be a hero,
start being a guide.

14. @themodernmami @vromney

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A Great Guide
Equal parts authority
and equal parts empathy

18. @themodernmami @vromney
authority to help
your ambition &
the empathy to
combat your
frustration

19. @themodernmami @vromney
People will buy from you + say yes to
you when they feel understood by you,
not when they understand you.
@themodernmami @vromney

20. @themodernmami @vromney
@themodernmami @vromney
“Shut up and
solve my problem!”

21. @themodernmami @vromney
The recast of your role in the
marketing execution of your
next technical how-to.

22. @themodernmami @vromney

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F O R M U L A
Hero meets guide,
Hero wins.

28. @themodernmami @vromney@themodernmami @vromney

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30. @themodernmami @vromney
WHOA

31. @themodernmami @vromney
The power is in your ability
to guide others to their
deserving success, not your own.

32. @themodernmami @vromney@themodernmami @vromney

33. @themodernmami @vromney
Serve one,
Serve all

34. @themodernmami @vromney
Warren
Buffet
$82.8 billionaire,
businessman, investor

35. @themodernmami @vromney
annhandley.com/newsletter

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37. @themodernmami @vromney
A consistent brand voice
helps you connect
consistently.

38. @themodernmami @vromney
“Tell me about
YOURSELF”
@themodernmami @vromney

39. @themodernmami @vromney
Survey

40. @themodernmami @vromney
Most critical questions to ask as a guide:
What do you want?
Who or what is standing in your way?
How does this make you feel?
Why is it important you succeed in this?
How would you like me to help you?

41. @themodernmami @vromney
Don’t fall in love with
your product or service
fall in love with your person
@themodernmami @vromney

42. @themodernmami @vromney
aaspirations >Demographics

43. @themodernmami @vromney
your story,
before our story

44. @themodernmami @vromney
AWARENESS
INTEREST
PROSPECTS
About Us Ads
Generic 1st Time Offer
Video Ads
CONSIDERATION
INTENT
EVALUATION
LEADS
Remarketing Ads
Drip Sequence Ads
Testimonial Ads
BUY
CUSTOMERS
Specific Offer Ads Winback Ads
Where Does It Fall?

45. @themodernmami @vromney@themodernmami @vromney

46. @themodernmami @vromney
AWARENESS
INTEREST
HEROES IN NEED
Desires
Frustrations
Limitations
CONSIDERATION
INTENT
EVALUATION
GUIDES TO HELP
Empathy + Authority
Plan + Process
Community + Belonging
BUY
H/G CONNECTION
Successes together
Avoided failures
Transformations

47. @themodernmami @vromney
@themodernmami @vromney
TRUE SALES
is getting people emotionally
involved in something that can
change their personal and/or
professional lives

48. @themodernmami @vromney
The script of
our story

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Sometimes in search marketing
we sell them what they want
and give them what they need.

55. @themodernmami @vromney@themodernmami @vromney

56. @themodernmami @vromney@themodernmami @vromney
People connect
with people.
People do
business
with people.

57. Stop trying to be known as the
hero of “it”
and start trying to be
“you”in guiding.
@themodernmami @vromney

58. @themodernmami /veronicaromney
Thank You!m o d e r n m a r c a . c o m + m y m o d e r n b r a n d . c o m