Commercial Growth Strategies for Startups (Sep 20th, 2023) by RevX
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Commercial Growth Strategies for Startups (Sep 20th, 2023) by RevX
- 1. Commercial Growth Strategy for Startups How to prioritize and execute faster! Dino Jugo Founder & CEO of RevX Sep 20th, 2023 - B Accelerator Tower
- 2. 5 Years, 180K People $280B Revenue 2 Years, 7.5K People, $1.5B Revenue 2 Years, 40 People, $6M Revenue 2 Years, 2 People, $0.00015B Revenue Background
- 4. DISCLAIMER Assuming You Have Product-Market Fit (€) If YES - Feel free to continue listening in If NO - Back to market research and product development
- 6. Strategy Diagnostics Prioritization KPIs Deep dive on your business to understand what has worked so that you can identify what to: Copy Same pitch same clients Scale Same pitches similar clients Explore Similar pitch similar clients Make effective decisions, by evaluating impact versus cost and difficulty, determined: Align your strategy with overall health of your company and future exit strategies: Financial Growth Revenue, Profits, YoY% Cost of Business CAC, LTV, CCR, CAPEX Structure Customers, Products, Markets Easy Wins Big Bets Increme ntal Money Pit Impact High Low Effort Low High
- 7. Tactics Content Sales Analytics Content is the growth lever to influence today’s Buyers who are (always) well- informed during pre-purchase. Remember to REPURPOSE content In B2B maximize founder-led sales until scalability cap and then hire In B2C continually STREAMLINE eCom and Point-of-Sale UX and UI’s Measure, attribute and feed back critical data points to optimize your GTM efforts. WHO bought WHAT and WHY?
- 8. Execution Tools are a means to an end and not vice versa 1. Email analytics for outreach 2. Heatmapping & UX research 3. GTrends & Gen AI for insights 1 2 3
- 10. Execution ALIGNMENT Tools are a means to an end and not vice versa 1. Email analytics for outreach 2. Heatmapping & UX research 3. GTrends & Gen AI for insights Maximize execution by repurposing and reconfiguring ressources Upsell and cross-sell Referrals and affiliate programs Cross-platform and multi-format plays In the beginning, good enough and fast execution beats perfect and slow any day Markets move fast, so don’t miss opps Diversify by not putting all eggs in one basket You never know what goes viral
- 11. Gracias! Thank you! Dino Jugo Founder & CEO of RevX Sep 20th, 2023 - B Accelerator Tower
Notas do Editor
- Stand up if your company has 10+ people / 5-10 people / 2-5 people / 1 person Raise your hand if your company is B2B / or B2C
- When I was asked to speak about Growth Strategy, I was surprised because I thought: Easy, just do this!
- The best growth strategy can’t help a product to which no demand exists
- DIAGNOSTICS: Amazon story of buying Birkenstock sandals at retail price because their basket size would go up Explore “new” proven things that worked for your competitors / industry (similar pitch same clients KPIs: A lot of companies that achieved growth during the Pandemic, were evaluated on their sustainability of that growth post-Pandemic. What got us here will not get us there
- MAXIMIZE: Reckitt Benckiser story on reconfiguring measurement KPIs for YouTube SPEED: Innovation Roundtable story on EOY budgets