1. Gamification
An innovative approach for a changing world
Dimitra Zervaki, ΕΜΒΑ, PMP
Consultant of Development and Innovation

2. The Journey
Developing a
successful
Gamification system
Gamification tools &
best practices
What Gamification is?
Why Gamify?

3. What Gamification is?

4. Performance Achievement Social Interaction

5. Game elements
Progression
Levels
Points
Rewards
Quests
Avatars
Social Graph
Badges
Source: Prof. Werbach, 2012

6. Game Design Techniques
Iteration Prototyping
Playtesting
Balancing
Player modeling

7. Source: Prof. Werbach, 2012

8. Why Gamify

10. Hype Cycle for Emerging Technologies, Gartner 2011
http://www.gartner.com/

11. Google Trends, 2011
R. Khaled, D. Dixon, S. Deterding. Utrecht, September 16, 2011

12. Market Prospects

13. Market Estimation
M2 Research, 2012

14. Industry Segmentation
Source: M2 Research, 2012

15. Market Segments
Entertainment Retail Media/Publisher
Enterprises Education Wellness/Health
Source: M2 Research, 2012

16. Even Al Qaeda uses it!!!!
Source: Prof. Werbach, 2012

17. Gamification Tools

18. Psychology
Intrinsic-Extrinsic Motivation
Behaviorism
Self Determination Theory
Fun Theory

19. Business Administration
Business Strategy Project Management
Branding
Leadership

20. Game Design & Thinking

21. Best Practices

22.  Overall traffic on the USA Network site increased 30%
 Online merchandise sales increased 50%
 Pageviews increased 130%
 Psych content shared 300,000 times on Facebook, reaching 40 million
users.
 Twitter-based activity nominated for an Emmy
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Source: Prof. Kevin Werbach, 2012

23.  4,500 participants
 Reviewed over 500,000 dialog boxes
 6,700 bugs reported
 Hundreds of significant fixes
Microsoft-Who Wants to Test Dialogue Boxes?
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Source: Prof. Kevin Werbach, 2012

24. https://www.recyclebank.com http://www.practicallygreen.com/
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https://www.zamzee.com/

25. Developing a Successful
Gamification System

26. Good Management Good Product
Gamification

27. Το Gamification is not:
Just a video-game for an enterprise
Pointsification
Bandgification

28. Gamification should be faced as an Agile process
http://www.boxesandarrows.com
Autonomy
Cooperative
Positive emotions

29. Gamification should be faced as an Agile process
Being exploited by :

30. Don’t forget!!!!
Innovation =
Measurable Results
To gamify Increase of engagement

31. Thank you!!!