1. Search Engine Optimization
Presented by:
Dileep kumar reddy C

2. Contents:
 What is SEO?
 Why we use SEO?
 Page Ranking & its Factors
 SEO Strategies

3. What is SEO?
 Definition:
Search Engine Optimization is a process of
increasing the page rank in the crawler based
listings of Search Engine for a site.
How do crawlers work?
 Web crawler is a computer program that browses
the World Wide Web in a methodical, automated
manner.
 Crawler follows the link to pages and stores a copy
of the page in SE’s Index based on its Page
Ranking.
The crawler indexes only those sites that have max

4. Why we use SEO?
 SEO helps to ensure that a site is
accessible to a search engine and
improves the chances that the site will
be found by the search engine
 Many SEO companies have been
providing the assistance to the sites
for increasing their page ranking

5. Page Ranking & Its factors
 Definition:
Page Ranking is a link analysis algorithm
named after “Larry Page” and used by the Google
Search Engine, That assigns a numerical
weighing to each element (site) of a hyperlinked
set of documents(web)

6. Factors of Page Ranking
 Inbound Links
 Outbound Links
 Contents in the site
 Quality links on the site
 Bad links on the site
 How old the domain/page

7. Factors of Page Ranking
 Inbound Links:
Inbound Links/Backlinks are the incoming links to
a website or webpage which means that the link
refers to the current site from other sites
 Outbound Links :
Links from the current site/page to another
websites. Outbound links do not take away PR
from the page they are in. But, “In practice
outbound links will end up reducing the all PR of
your site.”

8. Inbound and Outbound links
ex:

9. Factors of Page Ranking
 Site’s Content :
The search engine examines whether the content
of the page or site is relevant to the users query.
 Content is of much importance and hence
content is called as king

10. Factors of Page Ranking
 Quality links:
Quality links are those links which gives more
chances of hits for a site.

11. Factors of Page Ranking
 Bad links on the site:
Bad links are the broken out bound links
that are present in the site.. No. of bad links
present in the site would have a drastic effect on
the site
 Age of the domain/page:
Domains that have been around for five
years and more are considered to have more trust
& the better the page rank

12.  These factors all together work on determining the
Page Rank of a site
 Never confuse one of the page’s rank of a site with
its Page Rank. They are two different things
 Google reevaluates PageRank of a site/page thrice
every year.

13. Simplified Explanation of Google
PageRank

15. SEO Strategies:
 Use High Quality content
 Guest Posting
 Link Exchange
 Keep Updating
 Commenting on Other blogs with your site
alias
 Social bookmarking
 Website accessibility
 Using commonly searched keywords

16. SEO Strategies:
 Website advertising
 Create Multiple Pages
 Never make Google believe that you are
using illegal tactics

17. Use High Quality content
 In order to increase Page Rank you must
have unique quality content which your
readers want to share
 Use effective terminology so that he can
easily understand it and advise others to
read

18. Guest posting & Link
Exchange
 Most Blogs have options of guest posting
through which you can post at their blog
and get two or three backlinks in return to
your blog and there occurs “link
exchanging”.
 this really helps if you are posting on good
Page Rank Blog with the same Niche as
yours
 Ex sites: ask.com, yahoo answers

19. Keep Updating
 Google really likes Sites that keep
their content fresh and unique. The
more you post, the more Google will
crawl your site and the more chances
for you to increase page rank .
 So keep on updating the site
frequently

20. Commenting on Other blogs with
your site alias
 Commenting is a very crucial process in generating
a good Page Rank. In Blogging Community you
must be very socially active.
 Some Blogs are Do-Follow.so you generate back
links to your site by just commenting on their posts

21. Social Bookmarking
 Social networking sites have higher
page ranks
 If we share our site link on the those
sites can become a quality link and
increases our page rank
 Ex sites:
Facebook, twitter, Google Plus, squidoo

22. Facebook post sharing a site link

23. Website Accessibility
 Website must be continuously working.
 If your site is down due to some reasons for long
period of time ,Google reduces its page ranking
and indexes in Google database
 Its better to use retail domains than home domains
and free domains as their validity is limited

24. Using Commonly searched
Keywords
 While searching in internet people search using the
key words but not a whole sentence
 For ex: c program on fibinocci series
In place of “write a c program to print fibinocci series
in the output”
 So place those kind of keywords relevant to your
sites
 Also use frequently searched queries in your posts

25. Ex for using repeated query

26. Website advertising:
 Advertising your site in other site also increases
the pageranking as it also works as a backlink
 But it’s a bit costly. Its better to use only for
business earnings

27. Create Multiple Pages
 If we have multiple pages on the site then it will
strengthen its internal linkings and increases page
ranking
 Each link act as a link to the page itself
 Eventhough internal linkings does not have much
importance for page rank
 Internal Linkings increases the pageviews and
page views inturn increases pagerank

28. Create Multiple Pages

29. Never Use illegal Tactics
 Actually SEO itself is illegal so. We have to
gradually increase our backlinks and adds etc.
 IT should seem to google that its natural
 If Google finds that it is illegal then Google blocks
all the contents of the site in its search process
 So never show google that we are increasing the
site pagerank artificially

30. Conclusion
 The aim of search engine optimization
is to increase ranking of client sites in
an evolving manner.
 Many companies are offering SEO
outsourcing to various sites
 Even though you have best
content,High ranking in result is crucial
in SEO business.