This document contains a collection of quotes related to marketing, branding, and social media. Some key themes that emerge are the importance of engaging customers, building trust and relationships over time, focusing on customer needs and experiences, embracing change and innovation, and using data and testing to improve strategies. Continuous learning also seems important to staying relevant in a rapidly changing digital landscape.

1. “A brand is no longer what
we tell consumer it is –
It is what consumers tell
each other it is.”
- Scott Cook

2. “ What used to be cigarette
breaks could turn into
‘social media breaks’ as
long as there is a clear
signal and IT isn’t looking.”
- David Armano

3. “Innovation needs to be part of
your culture. Consumers are
transforming faster than we are,
and if we don’t catch up, we’re in
trouble.”
- Ian Schafer

4. “The success of social media
(design) is built on your
ability to create a highly
engaged community focused
on the co-creation of your
brand.”

5. “Many more decisions will be based
on predictive elements versus gut
instincts. Even in the most
scientifically oriented fields,
decisions are still being made based
on anchoring biases.”
- Ginni Rometry

6. “Data beats
opinions.”

7. “Advertising is
legalized lying.”
- H.G. Wells

8. “We must move from
numbers keeping score
to numbers that drive
better actions.”
- David Walmsley

9. “How can you squander even
one more day not taking
advantage of the greatest
shifts of our generation? How
dare you settle for less when
the world has made it so easy
for you to be remarkable?”
- Seth Godin

10. “Social Media is about
sociology and
psychology more than
technology.”
- Brian Polis

11. “In some ways, [Facebook] levels
the playing field of friendship
stratification. In the real world,
you have very close friends and
then there are those you just say
“Hi” to when you pass them on
the street.”
- Jason Kaufman

12. “Mobile is no longer about
what you can do on your
sell phone. Mobile is all
about doing more, all of the
time.”
- Mitch Joel

13. “Don’t say anything online
that you wouldn’t want
plastered on a billboard
with your face on it.”
- Erin Bury

14. “We’re still in the process of
picking ourselves up off the floor
after witnessing first-hand the fact
that a 16-year-old YouTuber can
deliver us 3 times the traffic in a
couple of days that some excellent
traditional media coverage has
over 5 months.”
- Michael Fox

15. “Twitter is a great place to
tell the world what you’re
thinking before you’ve had
a chance to think about it.”
- Chris Pirillo

16. “I realize everyone is
telling you social media a
unicorn, but maybe it’s
just a horse?”
- Jay Baer

17. “If you’re looking for the
next big thing, and you’re
looking where everyone
else is, you’re looking in
the wrong place.”
- Mark Cuban

18. A marketing person should
always ask one key question
when beginning to develop a
social media strategy: how
much chaos can this
organisation handle?
- Gary Stein

19. “If content is king, then
conversion is queen.”
- John Munsell

20. “Our head of Social Media
is the Customer.”
- McDonalds

21. “In the 21st century, the
database is the
marketplace.”
- Stan Rapp

22. “Customers are the
lifeblood of a business.
Every successful
entrepreneur understands
how to acquire and
maintain a customer.”

23. “Clients don’t care about
the labour pains; they
want to see the baby.”
- Tim Williams

24. If you make customers
unhappy in the physical
world, they might each tell 6
friends. If you make
customers unhappy on the
internet, they can each tell
6,000 friends.
- Jeff Bezos

25. “Build it, and they will come”
only works in the movies.
Social Media is a “Build it,
engage them, and they may
come and stay.”
- Seth Godin

26. “Because the purpose of business
is to create a customer, the
business is to create a customer,
the business enterprise has two—
and only two— basic functions:
Marketing and Innovation. ”
- Peter Drucker

27. “Marketing and Innovation
produce results; all the rest
are costs.”
- Peter Drucker

28. “Marketing is the
Distinguishing, Unique
Function of the Business.
- Peter Drucker

29. “Game changing innovations are
few and far between. They are
usually simple concepts to describe
but when they arrive it takes time
to fully realise their importance and
impact. Television was a game-
changer, mobile phones were a
game-changer, and blogging is also
one.”
- Collis Ta’eed

30. “As the web becomes a more
social and porous medium,
remember that interaction
and community are going to
happen with or without your
involvement. You can watch
the conversation take place,
or you can own and guide it.”
- Adam Weinroth

31. “Twitter is like a tragically
hip New York night club. It is
cool, easy way for
companies to engage
customers in Social Media.
But the experience can be
loud and crowded.”
- Bob Warfield

32. “All one needs is a
computer, a network
connection, and a bright
spark of initiative and
creativity to join the
economy.”
- Don Tapscott

33. “You can’t tiptoe into social
media You have to jump into
the pool. People have a
natural fear of it. But the
scary part is not being there.
Your customer is already
there.”
- Dave Saunders

34. “Social media is an
ingredient, not an
entree.”
- Jay Baer

35. “If your reputation sucks,
none of it matters. People
with lousy products,
crummy business
practices, and shady
backgrounds get found
out. And word spreads
with frightening speed.”
- Sonia Simone

36. “If, like many others, you
are concerned social media
is making people and
cultures shallow, I propose
we teach more people how
to swim and together
explore the deeper end of
the pool.”
- Howard Rheingold

37. “If I tell my Facebook
friends about your brand,
it’s not because I like your
brand, but rather because
I like my friends.”

38. “The thing about Social Media that frustrates
marketers to no end is that you can’t buy
attention and that if you have no choice, but
to think and act small, then you’ll try to say
well here is a 100,000 person community,
how can we buy it? What you’ll do instead if
you’re just four people, how can we amaze
them? That change in posture, that change in
attitude is the single biggest shift, that’s
going on the Internet right now.”
- Seth Godin

39. “Twitter represents a
collective collaboration
that manifests our ability
to unconsciously connect
kindred voices through
the experiences that
move us. As such, Twitter
is a human seismograph.”
- Brian Solis

40. “The qualities that make
twitter seem insane and
half-baked are what
makes it so powerful.”
- Jonathan Zittrain

41. “In the long history of
humankind those who
learned to collaborate and
improvise most effectively
have prevailed.”
- Charles Darwin

42. “There is nothing so
useless as doing
efficiently that which
should not be done at
all.”
- Peter F. Drucker

43. “Marketing is too
important to be left to the
marketing department.”
- David Packard

44. “Never write an ad you
wouldn’t want your family
to read. You wouldn’t tell
lies to your wife. Don’t tell
them to mine.”
- Anonymous

45. “Curiosity about life, in
all aspects,
I think is still the secret
of great creative people.”
- Leo Burnett

46. “Out there in some
garage is an
entrepreneur who’s
forging a bullet with
your company’s name
on it.”
- Gary Hamel

47. “Focus on how to be
social, not on how to do
social.”
- Jay Baer

48. “Business
opportunities are like
buses, there’s always
another one.”
- Richard Branson

49. “For all of its faults, it gives
most hardworking people a
chance to improve themselves
economically, even as the deck
is stacked in favour of the
privileged few. Here are the
choices most of us face in such a
system: Get Bitter or Get Busy.”
- Bill O’Reilly

50. To think creatively, we
must be able to look
afresh at what we
normally take for
granted.
- George Keller

51. “Long-range planning
works best in the short
term.”
- Dough Evelyn

52. “The most serious
mistakes are not being
made as a result of wrong
answers. The truly
dangerous thing is asking
the wrong question.”
- Peter Drucker

53. “Surviving a failure gives
you more self-confidence.
Failures are great
learning tools…but they
must be kept to
minimum.”
- Jeffrey Immelt

54. “Statistics suggest that
when customers complain,
business owners and
managers ought to get
excited about it. The
complaining customer
represents a huge
opportunity for more
business.”
- Zig Ziglar

55. “It is not the strongest of
the species that survive,
nor the most intelligent,
but the one most
responsive to change.”
- Charles Darwin

56. The first one gets the
oyster the second gets
the shell.
- Andrew Carnegie

57. If you had to identify, in
one word, the reason why
the human race has not
achieved, and never will
achieve, its full potential,
that word would be
“MEETINGS”.
- Dave Barry

58. “Price is what you pay.
Value is what you get.”
- Warren Buffett

59. “Simple, genuine
goodness is the best
capital to found the
business of this life upon.
It lasts when fame and
money fail, and is the only
riches we can take out of
this world with us.”
- Louis May Alcott

60. “Doing business without
advertising is like
winking at a girl in the
dark. You know what you
are doing but nobody else
does.”
- Steuart Henderson Britt

61. “Outstanding leaders go
out of their way to boost
the self esteem of their
personnel. If people
believe in themselves it’s
amazing what they can
accomplish.”
- Sam Walton

62. If you want to change the
fruits, you will first have
to change the roots. If you
want to change the
visible, you must first
change the invisible.
- T. Harv Eker

63. I’m not a businessman,
I’m a business, man!
- Jay-Z

64. Innovation is the specific
instrument of
entrepreneurship … the
act that endows
resources with a new
capacity to create
wealth.
- Peter Drucker

65. If you’re creative, if you can think
independently, if you can articulate
passion, if you can override the fear of
being wrong, then your company
needs you more than it ever did. And
now your company can no longer
afford to pretend that isn’t the case.
So dust off your horn and start
tooting.
- Hugh MacLeod

66. Large amount of
resources and more
individuals in your
organisation do not
necessarily equate to
victory over your
opponent if you have lost
the advantage of
formlessness.
- Kambiz Mostofizadeh

67. “… treasure what it means to do a day’s
work. It’s our one and only chance to do
something productive today, and it’s
certainly not available to someone
merely because he is the high bidder. A
day’s work is your chance to do art, to
create a gift, to do something that
matters. As your work gets better and
your art becomes more important,
competition for your gifts will increase
and you’ll discover that you can be
choosier about whom you give them to.
- Seth Godin

68. Even in the face of massive
competition, don’t think about
the competition. Literally don’t
think about them. Every time
you’re in a meeting and you’re
tempted to talk about a
competitor, replace that thought
with one about user feedback or
surveys. Just think about the
customer.
- Mike McCue

69. The best way to engage
honestly with the
marketplace via twitter
is to never use the words
“engage,” “honestly,” or
“marketplace.”
- Jeffrey Zeldman

70. Success seems to be
connected to action.
Successful people keep
moving. They make
mistakes, but they don’t
quit.
- Conrad Hilton

71. “Instead of freaking out
about the constraints,
embrace them. Let them
guide you. Constraints
drive innovation and
force focus. Instead of
trying to remove them,
use them to your
advantage.”
- 37Signals

72. “A business has to be
involving, it has to be
fun, and it has to
exercise your creative
instincts.”
- Richard Branson

73. “Looking at What’s Now
is just as important as
planning for the future.
Trends are happening and
the consumer is NOW.”

74. “What you will see with
rapid data and social
sharing is the death of the
average and the era of you.
Businesses will be able to
truly serve the individual.”
- Ginni Rometty

75. “Marketing is no longer
about the stuff that you
make, but about the
stories you tell.”
- Seth Godin

76. “The old paradigm was
pay to play. Now you get
back what you
authentically put in.
You’ve got to be willing to
play to play.”
- Alex Bogusky

77. “Privacy is dead, and
social media holds the
smoking gun.”
- Pete Cashmore

78. “The savviest brands will
begin to build small
highly engaged
communities where the
can learn more about
what their audiences
want, need and desire.”
- WeAreSocial

79. “Fear is the mortal
enemy of creativity,
innovation, and
happiness.”
- Alex Bogusky

80. “I am expecting that consumers are
going to continue and exert power and
influence. The idea of radical
transparency is something that few
brands are taking advantage of now, and
most brands fight it. I’d say that in 10
years the best brands won’t be those
with the best stories, sort of made up
fictional stories, but those that will give
an accurate and real time picture of
what they are doing in the interest of the
consumer, in any given time.”
Alex Bogusky

81. “Know what your
customers want most
and what your company
does best. Focus on
where those two meet.”
- Kevin Stirtz

82. “People influence people.
Nothing influences people more
than a recommendation from a
trusted friend. A trusted referral
influences people more than the
best broadcast message. A
trusted referral is the Holy Grail
of advertising.”
- Mark Zuckerberg

83. “Sell-sell-sell sales
methods simply do not
work on social media.”
- Kim Garst

84. “Marketers need to build
digital relationships and
reputation before
closing a sale.”
- Chris Brogan

85. “People shop and learn in
a whole new way
compared to just a few
years ago, so marketers
need to adapt or risk
extinction.”
- Brian Halligan

86. “To be successful and grow
your business and
revenues, you must match
the way you market your
products with the way
your prospects learn about
and shop for your
products.”
- Brian Halligan

87. “Consumers are taking
ownership of brands,
and their referral power
is priceless.”
- Erik Qualman

88. “When it comes to lead
referral generation,
the customer
experience is it.”
- John Jantsch

89. “Anticipated, personal,
and relevant advertising
always does better than
unsolicited junk.”
- Seth Godin

90. Lack of direction, not
lack of time, is the
problem. We all have
twenty-four hour days.
- Zig Ziglar

91. Ordinary people can
spread good and bad
information about
brands faster than
marketers.
- Ray Johnson

92. Never stop testing, and your
advertising will never stop
improving. Testing was used in
advertising decades ago. The
internet has made testing so
easy that every online marketer
can use it to improve advertising
results. Google content
experiment is a free tool for you
to do split testing.
- David Ogilvy

93. The mistake so many marketers
make is that they conjoin the
urgency of making another sale
with the timing to earn the right
to make that sale. In other words,
you must build trust before you
need it. Building trust right when
you want to make a sale is just
too late.
- Seth Godin

94. The modern marketer is:
an experimenter, a lover
of data, a content
creator, a justifier of
ROI.
- Kimberley Walsh

95. As good marketers, we
like to tinker with
things and make them
better.
- Michael Freeman

96. People don't want the raw
data, but instead want
marketers to decipher the
tech speak for them and
present the valuable
insights.
- Jim Sterne

97. We think the whole world's
going to change, and forget
that human beings are still
human beings; we have the
same five senses, we still
interact the same way, we
still love and hate the same
way, but marketers lose track
of that. But then it comes
down to earth.
- Michael K. Powell

98. If marketers could uncover
what is going on in our brains
that makes us choose one
brand over another-what
information passes through
our brain's filter and what
information doesn't-well, that
would be key to truly building
brands of the future.
- Martin Lindstrom

99. In today's world, marketers
reach inside the home and
attempt to figure out not
what's good for your
daughter, because that is
not their business, but what
deep desires they can
manipulate, stimulate and
ostensibly satisfy in order
to produce cold, hard cash.
- Maggie Gallagher

100. New technologies make it
possible for even the mass
marketer to assume the
role of a small proprietor,
doing business again wit
individuals, one at a time.
- Don Peppers