1.
DATA
&
PERSONNALISATION
MOBILE
THAT COUNTS

2.
D ATA
We believe mobile and tablet applications are the
1st challenge in a brand digital strategy
Because they will become your 1st point of
contact

3.
2007 YESTERDAY
TOMOROW 2017

4.
D ATA
• In 2016, the web traffic was down: -4,3%,
when applications traffic increased by +48,8%
• Time spent on mobile > web desktop
• We spend 2 more time on applications (81 min / day)
than on internet
• 88% of the time spent on a smartphone = application (us)

5.
D ATA
50% of youtube videos & google maps are viewed on mobile
70% of facebook daily users & tweets = mobile
50% of Showroomprivé turnover = mobile
70% Facebook turnover = mobile
30% of Nespresso digital turnover = mobile
SHOWROOM
PRIVÉ

6.
We believe that developing an application isn’t
enough: it must come with a strategy to make
it visible and used!
Beware of the “zombie” effect:
. 68% of Apps have a maximum of 5000 Downloads
. 2/3 of applications are only used once

7.
DEFINE A
ROLE
FOR YOUR APPLICATION
QUALITY
OF EXECUTION :
RELIABLE, INTUITIVE & FAST
PROMOTE
& ENCOURAGE DOWNLOADS
STIMULATE THE
RECURRENCE
OF USE

8.
1 APP = 1 SERVICE
ROLE
THE VALUEPROPOSALMUSTBE CLEARLYUNDERSTOODINA FEW SECONDS

9.
RELIABLE, INTUITIVE & QUICK
QUALITY
FEW SECONDSTOCONVINCE..
…ANDTOAVOIDTOBE REMOVED AND RECEIVE A NEGATIVE COMMENT
A GOOD APP,ISA APP:

10.
EMERGE IN
APP STORES
PROMOTE
APP STOREOPTIMIZATION(ASO)
OWNED/EARNED & PAIDMEDIA

11.
INCREASE DOWNLOADS
ICON,VIDEO,DESCRIPTION,SCREENSHOTS
INVITEYOURAMBASSADORSTOCOMMENT
PROMOTE

12.
FREQUENT UPDATES
PUSH NOTIFICATIONS STRATEGY
RECURRENCE
HOWTOSTIMULATERECURRENCEOF USE?