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Media That Counts

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Media That Counts

  1. 1. DATA & PERSONNALISATION MEDIA THAT COUNTS
  2. 2. D ATA Data driven insights Recognize individuals & individual behavior 1st party 2nd party 3rd party Measurements, analytics, optimization
  3. 3. We unite creativity, data , technology and expertise to optimize media performance Understand the needs of the customers & brands and propose adapted solutions
  4. 4. • Affiliation and recruitement. • Display, Branding and video. • Paid Search (SEA) • Programmatic. • (Paid )Social & Influence • Mobile, Application. • Geotargeting • SEO and content
  5. 5.  On-Page Off-Page Build a site in a way that is easily readable by Google. Facilitate the indexing of your pages meeting the latest technical developments in the search engines. Keep the history and authority of your pages (for migration). Create relevant and fresh content, targeted keywords that you want to appear in the search results. Show search engine that you are authoritative in your area by getting links from other sites related to your industry.
  6. 6.  Monitor continuously performance using all indicators needed to optimize your investments Structure Campaigns with relevant keywords and ads. Bid strategy, positions Optimize your ROI, the commitment of your brand, and the qualification of your visitors
  7. 7. Mediaplanning Adapted according to your objectives Negociations Agreements to obtain preferred rates Measurment and analyse Connected on adapted tools, data reflection Innovation Audacious campaign concepts to enhance brands 
  8. 8.     
  9. 9. First looks, betas, roadmap influence & a commitment to partnership Strategic relationship Certifications and participation in forum Best in market ad- tech rate card, first looks and betas, roadmap influence, DVIPs First looks, betas, roadmap influence & a commitment to partnership Preferred pricing, first look, betas and a commitment to partnership Preferred Rates Data/music insights Integration of first party data to buy programmatically Custom products Unprecedented access to top trends and live adapted communication First access to data & market study
  10. 10. LOGO CLIENT à placer ici dans le masque CASE STUDIES 22/02/2017  11
  11. 11. +15% of Victoria’s Secret Sales from the Facebook campaign
  12. 12. Growing fan recruitment with increased community commitments RESULTS +65K engagements +60K visits on site +103K video views
  13. 13. +228% Strategy coordination on 18 countries

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