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Data That Counts

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Media That Counts
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Data That Counts

  1. 1. DATA & PERSONNALISATION DATA THAT COUNTS
  2. 2. Data matching & anonymisation, demogs Attitude & Online behaviours Geolocation 1ST PARTY DATA On-line social monitoring On-line conversation monitoringOur data partnerships give us unprecedented insight into what people do and value most.
  3. 3. D ATA Data driven insights Recognize individuals & individual behavior 1st party 2nd party 3rd party Measurements, analytics, optimization
  4. 4. D ATA Data driven insights Recognize individuals & individual behavior 1st party 2nd party 3rd party Measurements, analytics, optimization
  5. 5. T E C H Personalization across marketing channels Targeting rules Individual response at scale
  6. 6. Connected experiences with innovative content. C O N T E N T & D I S T R I B U T I O N Campaign content Social content Real time content CRM content Editorial content Content Marketing … Powered by Advanced Media
  7. 7. Optimize Transform ANALYTICS Follower Competitor Leader Getting the basics right by leveraging the key data Improve the overall efficiency of the digital eco-system and join the leaders Change the game by inventing new digital experience & services – fed by an innovative use of data INSIGHTS
  8. 8. AUDIENCE PROFILING SOCIAL / DIGITAL AUDITS IMPLEMEN- TATION INSIGHTS TESTING PERFORMANCE ANALYSES ANALYSE ARCHITECT ACTIVATE Enriching customer profile through online / social data Assessing digital & social presence Implementing webanalytics & social solutions in systems Feeding UX / media proposals through data Validating routes and improving though A/B tests Delivering dashboards and providing analyses 1 2 3 4 5 6

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