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What's Next in Social... — Social Data & Insight

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What's Next in Social... — Social Data & Insight

  1. 1. 2,900,000 510,000 347,000 2,000 Facebook Likes Facebook Comments Tweets 4sql Check-ins
  2. 2. • Labour & time intensive • Un-scalable • Observational • Platform focused • Eyeballs Manual Tools & Tech People focused • Volume • Metrics • Non-identifiable/ addressable • Business independent • Observational • Addressable • At scale • Segmentation • Linked back to business data • True meaning
  3. 3. CONNECTING EVERYONE WITH EVERYTHING, EVERYWHERE IN EVERY WAY
  4. 4. Taking the guesswork out of marketing
  5. 5. Mapping 1.3 billion individual’s engagements with 50,000 brands, TV shows, media, celebrities, musicians, bands in near real time for the last two years
  6. 6. CONTEXT INSIGHT ADRESSABILITY People Insight Augment and Enrich Intelligent Decisioning
  7. 7. Content Map “” Audience Map The Social Content Landscape Links shared & link topics Opinions Interests & influential content sources Social behaviour Composition & formats Content themes & topics Engagement drivers Sources & competitors “”
  8. 8. @ Home Electronics Real Estate Telecoms Hospitality Venture Capital Health Insurance Clean Energy Soft Drinks Oil & Gas Shipping
  9. 9. One Direction, Lucy Meck and Peter Andre are key celebrity opportunities X-Factor, Helen Flanagan and Kelly Brook are celebrities to be de-prioritised in content planning
  10. 10. new last night good cute exclusive ready live other top makeup single weight giant first next wrong dramatic happygorgeous few bad postbaby interestingserious controversial impossible incredible pregnant 0 5 10 15 20 25 0 20 40 60 80 100 120 140 160 180 200 Highly emotive headlines often with an ‘implied’ negative article drive the most engagement Descriptive headlines focused on describing the ‘type’ of news I.e. exclusive drive lower level’s of engagement Positive headlines drive the lowest level’s of engagement Click-thru’s‘000 Count ‘00
  11. 11. • • • People Pulse Audience Insight Base (net individuals)| South East Asia 468,862
  12. 12. People Pulse Audience Insight Base (net individuals)| South East Asia Lalin Rungsiya Barameeanant Chiang Mai, Thailand Dedi Kurniawan Yogyakarta, Indonesia Anh Ðau Hanoi, Vietnam Anna Arancon Manila, Philippines Thyaga Ravi Singapore, Singapore
  13. 13. People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia High degree of affinity between Marvel audience and gaming, over 7 x more likely to engage, play and interact with gaming titles. Significant bias towards Action Adventure titles.
  14. 14. People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia Movie taste is broadly reflective of the audiences gaming repertoire but we do see a broader consumption of film content resonating with the audience
  15. 15. • • • •
  16. 16. • • • •

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