Jonathan Lyon, Global Director of Strategic Insight at DigitasLBi and Alex Georgiou, Social Insight Analyst at MRY

4. 2,900,000
510,000
347,000
2,000
Facebook
Likes
Facebook
Comments
Tweets
4sql
Check-ins

7. • Labour & time intensive
• Un-scalable
• Observational
• Platform focused
• Eyeballs
Manual Tools & Tech People focused
• Volume
• Metrics
• Non-identifiable/
addressable
• Business
independent
• Observational
• Addressable
• At scale
• Segmentation
• Linked back to
business data
• True meaning

8. CONNECTING EVERYONE WITH
EVERYTHING, EVERYWHERE IN
EVERY WAY

9. Taking the
guesswork
out of
marketing

11. Mapping 1.3 billion individual’s engagements with 50,000 brands, TV shows, media, celebrities,
musicians, bands in near real time for the last two years

12. CONTEXT
INSIGHT ADRESSABILITY
People Insight Augment and Enrich Intelligent Decisioning

15. Content Map
“”
Audience Map
The Social
Content Landscape
Links
shared &
link topics
Opinions
Interests & influential
content sources
Social
behaviour
Composition
& formats
Content
themes &
topics
Engagement
drivers
Sources &
competitors
“”

17. @
Home Electronics
Real Estate
Telecoms
Hospitality
Venture Capital
Health Insurance
Clean Energy
Soft Drinks
Oil & Gas
Shipping

22. One Direction, Lucy Meck and Peter Andre
are key celebrity opportunities
X-Factor, Helen Flanagan and Kelly Brook
are celebrities to be de-prioritised in content
planning

23. new
last night
good
cute
exclusive
ready
live
other
top
makeup
single
weight
giant
first
next
wrong
dramatic
happygorgeous
few
bad
postbaby
interestingserious
controversial
impossible
incredible
pregnant
0
5
10
15
20
25
0 20 40 60 80 100 120 140 160 180 200
Highly emotive headlines often with an ‘implied’
negative article drive the most engagement
Descriptive headlines focused on describing the ‘type’ of
news I.e. exclusive drive lower level’s of engagement
Positive headlines drive the lowest level’s of engagement
Click-thru’s‘000
Count ‘00

28. •
•
•
People Pulse Audience Insight Base (net individuals)| South East Asia
468,862

29. People Pulse Audience Insight Base (net individuals)| South East Asia
Lalin Rungsiya Barameeanant
Chiang Mai, Thailand
Dedi Kurniawan
Yogyakarta, Indonesia
Anh Ðau
Hanoi, Vietnam
Anna Arancon
Manila,
Philippines
Thyaga Ravi Singapore, Singapore

30. People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia
High degree of affinity between
Marvel audience and gaming, over
7 x more likely to engage, play and
interact with gaming titles.
Significant bias towards Action
Adventure titles.

31. People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia
Movie taste is broadly reflective of
the audiences gaming repertoire
but we do see a broader
consumption of film content
resonating with the audience

32. •
•
•
•

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•
•
•