What's Next... in Social — Measurement
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Nadya Powell, Managing Director at MRY and marketing consultant Fran Cassidy presenting findings from the IPA and Marketing Society Study Social Works
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What's Next... in Social — Measurement
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- 19. Value of Creativity Group
- 22. vs.
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- 33. Average value of a home loan $400,000 4.95% interest (conservative) = 1 year fixed interest rate Estimated revenue $4,534,200 Campaign Cost exc Agency fees NZ$378,455 NB Average life of a loan is approx 25 yrs.
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- 41. 0 200 400 600 800 1,000 1,200 1,400 1,600 25-Mar-13 01-Apr-13 08-Apr-13 15-Apr-13 22-Apr-13 29-Apr-13 06-May-13 13-May-13 20-May-13 27-May-13 03-Jun-13 10-Jun-13 17-Jun-13 24-Jun-13 01-Jul-13 08-Jul-13 15-Jul-13 22-Jul-13 29-Jul-13 DriveAppActivations Week Commencing Monday Mobile TV Facebook Others Activations
- 46. Effort is the top driver of BT Net Promoter Score urvivalRate
- 47. DifficultEasy Neither / Dont know % Easy % Difficult
- 50. Correlationwithrepurchase Correlation with increased spend CSAT Effort NPS
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