O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Strategic digital communications at Copenhagen Business School

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio

Confira estes a seguir

1 de 29 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Quem viu também gostou (20)

Anúncio

Semelhante a Strategic digital communications at Copenhagen Business School (20)

Mais de DigitasLBi Nordics (9)

Anúncio

Mais recentes (20)

Strategic digital communications at Copenhagen Business School

  1. 1. Hello!
  2. 2. 2 years Kristine Kaus Digital Media Strategist
  3. 3. Kristine Kaus Digital Media Strategist #Digitalstrategy #Search #Socialmedia #Influenceroutreach #Thoughtleadership #Data&insights
  4. 4. DIGITASLBI
  5. 5. 6 We are a global marketing and technology agency that helps businesses transform for the digital age.
  6. 6. 7 Complete global offering 40 offices across 26 countries 7,000+ people China USA 2850 UK 900 Nordics 250 Germany 450 Europe West 550 APAC 1100
  7. 7. Our competencies Insight & strategy Analytics Content Service innovation Platforms & e-commerce Social Media CRM
  8. 8. Global engagements managed out of Nordics
  9. 9. COMMUNICATION WHAT’S DIFFERENT TODAY?
  10. 10. The digital evolution Electricity Light bulb Phone Internet Social Web Internet of Things
  11. 11. Communication 15 years ago
  12. 12. Today
  13. 13. I like I am I’m watching Here I am I’m Inspired by Look at me I’m Listening to I search Welcome to My life My brand My journey SUPER STAR Welcome to the mind of the consumer of today
  14. 14. HR Marketing PR R&D Online ComsSales Consistent experience People see one brand, not departments and disciplines
  15. 15. The noise on digital platforms is overwhelming
  16. 16. 17 Quality vs Noise
  17. 17. 9 seconds You have 6 seconds
  18. 18. THE BRANDS: MAKING CONNECTIONS THROUGH RELEVANCE
  19. 19. I LOVE HATE THINK BELIEVE FEEL WISH DATA INSIGHTS CONTEXT CONTENT Brand Brand values & beliefs
  20. 20. I LOVE HATE THINK BELIEVE FEEL WISH DATA INSIGHTS CONTEXT CONTENT Brand Brand values & beliefs Relevance bridge
  21. 21. Data-Driven Storytelling Influencer Outreach Thought Leadership Three trends: How brands gap the relevance bridge
  22. 22. WHY AM I GETTING THIS AD?
  23. 23. 90% of consumers trust peers and celebrities. Only 33% trust ads. Reference: Simplymeasured.com
  24. 24. Trust + Reach = Influence
  25. 25. 30
  26. 26. EVERYONE TALKS ABOUT BUILDING A RELATIONSHIP WITH THEIR CUSTOMER - BUT WHAT IF WE BUILT ONE WITH OUR EMPLOYEES FIRST
  27. 27. IF YOU CAN TRUST YOUR EMPLOYEES TO RUN AND HELP GROW A BUSINESS, SURELY YOU CAN TRUST THEM TO BE ONLINE
  28. 28. Kristine.kaus@DigitasLBi.com Q&A
  29. 29. Thank you

×