Sự kiện Kỷ Nguyên Khách Hàng Lai nằm trong chuỗi sự kiện DIGITAL STORY - Chuỗi sự kiện tiếp thị số lớn nhất trong năm, nơi hội tụ của các best Storyteller.

2. Accuracy of the data

3. Frauding/Cheating

4. Audience Targeting

5. Behavioral/Interest based Targeting

6. Retargeting

7. Cross Screen Advertising

8. Big Data

9. Big Data – Key

11. BIG DATA AT ADMICRO
• Started at 2008
• Solve all online advertising problems, reach
the world-class level like Google, Facebook.

12. REAL TIME ANALYTICS
• Computing real time, very big data
• Frauding click/view/action system
Case 1: A customer in 2012 had 40.000 fraud clicks
in three hours.
Case 2: A customer in 2014, had 10.000 fraud clicks
in only 30 minutes.

13. AUDIENCE TARGETING

14. RETARGETING
• Provide retargeting capabilities in the
following cases:
Visit your website
See your destination products
Action on your products (buy, register…)

15. Optimal profit for customers
• Provide the Optimize Conversion Rate: buy
products, register courses…

16. Optimal profit for customers
• Real time bidding (RTB) technology helps customer
run ads fast, efficient reach right users.