IoT (Internet of Things) is a modern day gold rush and the early winners will be those who find gold in connecting millions of dumb devices into an intelligent network.

1. Internet of Things
The modern day gold rush

2. The installed base of "things,"
excluding PCs, tablets and
smartphones to grow to 26
billion units.
PC, Smartphone, tablet IoT
Source: Gartner (November 2013)
Billions of Things in Use
Billions ofThings in Use in 2020
2009 2020

3. The IoT Gold Rush
Incremental revenue
opportunity from IoT products
and services to reach
$309 billion
More than 80%
of the IoT supplier revenue to
be derived from services.

4. IoT Services Opportunity Drivers
Services model reduces
the barriers to adoption
for the user community.
Need for business model
innovation in Smart City
development.
Rising demand for
industrial and home
automation.
IoT to be one of the
fastest growing markets
Connected smart devices
will drive the growth of
IoT.

5. Services Scenarios and Use Cases
The disruptive innovation that IoT-driven smart homes and smart cities have enabled isn’t really about
the “things”. It’s about the new services they enable.
Gujarat International Finance
Tec (GIFT) City
 Command and control center
to monitor the IT
infrastructure.
 Remote management of all
utilities.
 Energy-efficient district
cooling system.
 Automated waste collection.
 Instant emergency response.
Remote management of ATMs.
Vehicle monitoring &
diagnostics.
Fitness tracking and coaching.
IoT driven
smart cities

6. Smart Services for a Smarter Life
Hive
Priced at £149, this British
Gas app allows
homeowners to control
the central heating via
their smartphone.
AT&T Digital Life:
A mobile app that
integrates home security
and automation.
Nest
An automated thermostat
that helps households
save over 20% on their
energy bills.
Home Automation
Smart Cities
City of Griffin’s smart grid
electric meters enable
residents to control
electricity consumption.
Amsterdam in partnership
with Cisco offers high-
speed broadband access
across the city.
Bucheon City in Korea has
implemented a real-time
traffic monitoring system.

7. For businesses, the benefits of
adopting a Services Oriented
Business Model
Transforms customer service from a cost center into a
revenue center.
Becomes a focal point for new offerings, reducing churn,
providing better customer service, and proactively fixing
problems.
Generates recurring revenues through service bundling.
Creates long-term relationships with customers long after
they have purchased a product.
Helps overcome profit margin pressures because of
technology commoditization.