Mobile Payment - the new CRM discusses how mobile payment technologies can be leveraged as a customer relationship management tool. Some key points: - Mobile payments allow for surprise and delight rewards and social sharing features to enhance customer engagement. - Location-based services and push notifications can send timely, personalized messages to customers on their phones. - Combining payments data with analytics provides insights into customer spending patterns to inform marketing campaigns and offers. - An integrated mobile payments system brings various customer touchpoints like messaging, emails, and voice together for a seamless experience.

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