Presentation by Tim Langley, CANNDi, delivered at the Digital Marketing Show 2014.

1. Do you want to see who’s
visiting your website?
5 tips to improve results from
existing traffic
Tim Langley November 2014
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2. CANDDi started with a B2B email marketing
problem…
Traditional
conversion
metrics
Generate List
Send mail-shot
Drive to targeted
landing page
Produce target list
for sales-teams

3. Sales-teams want to know “who’s best
prospect over time”
Month 1 Month 2 Month 3
Generate List
Send mail-shot
Drive to targeted
landing page
Produce target list
for sales-teams
Generate List
Send mail-shot
Produce target list
for sales-teams
Generate List
Send mail-shot
Drive to targeted
landing page
Produce target list
for sales-teams
Horizontal activity
reporting

4. Problem: Websites convert ~2.8% of
visitors
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5. The great crime of the Analytics Industry
5 © Google Analytics, 2014

6. Big data shouldn’t just be more data

7. You can sell to Jake
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8. CANDDi adds faces to your website visitors
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9. Visitors are individuals, understanding their
behaviour builds stronger relationships
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Where is he
located?
How engaged
is he?
What product did
he look at?
Which product did
he enquire about?
Who is he?

10. Five tips to
improve results
from existing
traffic
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11. #1. It’s all about the data!
Website Email Phone
CANDDi (data platform)
It’s critical to capture (and tie together)
as much data as possible
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CRM

12. #2. Filter the data
Too much data, is nearly as bad,
as no data at all

13. #3. Integrate in to existing processes
Prospect flagged in CRM
Sometime later
Visits website
(whether they enquire or not)
Alert to relevant salesperson

14. #4. Enrich the data - focus on key visitors
CAPTURE converts 2-3x more
visitors than typical contact form

15. #5. Set realistic expectations
Everything works
(but there’s no silver-bullet)

16. CANDDi is a relationship
marketing tool
CANDDi provides you
timely information to
nurture client base
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17. Thank you
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Tim Langley
@TimLangley
tim@canddi.com
CANDDi
@CANDDi
0161 414 1080