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Digital marketing

Technophilic is the best digital marketing company in Lucknow. Specialized in SEO, SMM, SMO, E-Commerce Solution, Software/Website Development, graphics designing, and many in-house digital products.

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Digital marketing

  1. 1. Courses Of Digital Marketing Digital Marketing SEO SMM SEM SMA Email Marketing Affiliate Marketing Marketing Automation
  2. 2. What is Digital marketing The term Digital Marketing was first invented and used in the year 1990. At that time Web 1.0 platform was developed which helped users to find out their necessary information. ... At that time, HotWired purchased a few banner ads for their promotion and advertising. This marked the beginning of the digital marketing era.
  3. 3. Why Digital Marketing Is Important? Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. ... You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty. Rise Up Do Right
  4. 4. Role Of Digital Marketing Courses Explanation
  5. 5. SEO(Search Engine Optimization) Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEM(Search Engine Marketing) Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SMM(Social Media Marketing) Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
  6. 6. SMA(Social Media Advertising) Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, Linked In, and Pinterest. E-mail Marketing The use of email within your marketing efforts to promote a business's products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
  7. 7. Marketing Automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Analytics In Digital Marketing Digital marketing analytics is the translation of customer behavior into actionable business data. Today's marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns. Integrated Digital Marketing Integrated Digital Marketing encompasses the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.
  8. 8. Technophilic.co Address 514, Parsvnath Office Plaza, Vibhuti Khand, Gomti Nagar, Lucknow, India - 226010