When working with influencer marketing - don't forget about identifying your influential employees and encourage everyone in your organisation to spread the word about your brand.

1. @Sara__Hernandez
Page 1
Employee Advocacy
17 September, 2014

2. Page 2
17 September, 2014
Company culture
Employer branding
Internal communication
Respect and transparency

3. Page 3
17 September, 2014
Policies and guidelines
Policies
Guidelines
Training

4. Discover
Identify
Analyze

5. The spokesperson All employees
Find, train and encourage official spokespersons
Engage the rest of the employees

6. Why do people share content
Makes them feel smart
Entertainment factor
Allows them to help someone
To earn status and recognition
Nurture relationships
Support causes
CREATE CONTENT PEOPLE WANT TO SHARE

7. Make it easy!
Make communication a priority
Inform about your channels – intranet integration
Encourage sharing (both internally and externally) in your
culture
Encourage use of social media
Create content in various forms and various channels – but
have one main platform
Management should set a good example
@Sara__Hernandez sarahernandez.se comprend.com

8. Thank you!
Download the presentation at:
http://sarahernandez.se/influencer
@Sara__Hernandez sarahernandez.se comprend.com