Digital Firefly Marketing
About Us
Our Services
Case Studies
Fall 2012

Who We Are
Digital Firefly Marketing was founded to help businesses and
organizations get themselves found on the Internet by using
the industries best practices and technology required to
reach the right audience in the right places
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What We Do
Website Services
Search Engine Optimization
Content Marketing
Social Media Marketing
Reputation Management
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Why Digital Firefly Marketing?
• Expertise
– We know, everyone says that!
– Our clients stay with us for long periods of time because they experience constant
growth through our ongoing efforts = Results!
– We practice on ourselves!
• Speed of Execution
– We can revamp a website for SEO and establish current activity in Social Media
faster than you could do on your own or finding / hiring someone to do it
– We can create a whole new website experience as soon as you need it
• Industries Best Practices
– We use the industries latest techniques and best tools to assist us in managing your
online presence
– We are current on all SEO and Social Media trends and issues
© 2012 Digital Firefly Marketing
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What they are Saying About
us. . review of how the best SEO firms were found…
In depth
.
http://www.seomoz.org/blog/how-many-seo-consultants-actually-know-
what-theyre-talking-about
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Digital Marketing
Digital Marketing is the use of internet-connected devices such as
computers, tablets and smartphones to engage with consumers and other
business partners.
Good Digital Marketing is about building good Digital Assets:
– Having a great website – design/feature/function
– Links back to your website
– Visitors / Fans / Followers on your social network profiles
– Emails that target your base with useful information, promotions, etc.
– Keyword Results that raise your search rankings
– Quality Content that is fresh, deep and relevant
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Website Services
• Design or Redesign, Build, Host
- Deep analysis of your needs and requirements
- Brainstorm on concepts, logos, design ethics, etc.
- Story board / wireframes
- Build, Approve, Tweak, Approve – Go Live!
• Developer Services
- Drupal, Joomla, Wordpress, Liferay,
- Mobile Websites and Smartphones
• Website Migration
- Open Source
• Integration
- HubSpot
- SalesForce.com
- All Social Media Networks
- Etc.
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Search Engine Optimization
• Audit - Establish Baseline . What condition is your website in
- Page titles, H1 tags, Image & Alt Tags, keywords
- Structure / cleanliness
- Descriptive / unique / relevant
• Keyword Research
- What words and phrases make will yield the best results
• Keyword Optimization
- Putting the right words / phrases in the right places throughout site regularly
• Creating Good and Fresh Content
- Blogging – in and around your purpose
- Articles / News / Events / Promotions
- Downloadable, Shareable (i.e., Newsletters, eBooks)
• Analytics – Reporting on Results
- Google Analytics, WebTrends, HubSpot or GetClicky
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Social Media Marketing
• Setup – Creating Profiles That Will create the Most Response
– Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, etc.
– Establish baseline if already set up (i.e., # of “Likes”)
• Management
– Create Queues of content to be released into social profiles every week
– Ensure content provides links back to site
– Release queues daily/weekly
• Monitoring
– Radian6 platform used to monitor conversations
– Identify positive / negative comments in real time
• Analytics
– Marco view of “conversations”
– Report on metrics
- Growth of followers, likes, repins, etc.
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Content Marketing
• Blogging
- Setup and/or manage – daily, weekly
- Ghost write content if needed, ensure use of images / video
- Good use of keywords
• Press Releases
- Company news, events
- At least 1 per month
• Email Marketing
- Set up
- HTML designed
- Automation
• Video Recording and Editing
- Full Service production
- For embedding websites and YouTube
• eBook Design & Creation
- Design, Create
- Distribute to client base, Download from Site,
- Fresh content that will showcase your brand
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Reputation Management
• Reputation Evaluation
– What is currently being said about you on the Internet
– AKA background check
• News Monitoring
– Using tools such as Google News Alert, Twitter search and Radian6
– Constantly scour the Internet picking up any news items mentioning your brand
• Responding to Negative Reviews
– Asking for removal
– Search for negative reviews on sites like Yelp, Google Local, Open Table, Angie’s List,
etc.
– Publicly post a response or send emails to the reviewer
• Reverse SEO
– Getting you “not found” when you are searched
– Get negative news moved back in search pages
– Pump the good news!
• Removal of Defaced Content
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Digital Marketing Strategy
A Holistic Approach
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The Company We Keep
Mountain View Orthodontists
Tails from Mass Transit
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Success Stories
ECA Plastic Surgery http://ecaplasticsurgery.com/
New plastic surgery practice in Hoboken NJ with new website
• Before:
Site had little to no traffic and no emails or phone calls to set up doctor’s
appointments
• What we did:
-Researched keywords for the plastic surgery procedures they perform and
layered in all keywords though out website
-Set up and audited and monitored all social media channels
-Ghost wrote all blogs
• Results:
-Traffic increased 500%
-Leads increased 200%
-ROI of 2x in first 3 months
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Success Stories
MPOWERD (http://www.mpowerd.com)
Invented and sell solar rechargeable lights to be used during camping,
power outages and developing countries
• Before:
Site had about 40 visits a day and ecommerce was buggy and people
were abandoning the order process
• What we did:
- Recreated entire website and ecommerce engine
- Set up and audited and monitored all social media channels
- Ghost wrote all status updated and posted heavily during Hurricane
Sandy
• Results:
- Traffic increased 300%
- Averaging over $1000 per day in orders
- Breakeven ROI in month 1
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Success Stories
Liz Lempert (http://www.lizlempert.com)
Political candidate for Princeton, NJ mayor
• Before:
- Old HTML only site with no SEO and no social media.
- Averaged about 5 visitors a day
• What we did:
- Built a new dynamic site and maintained site with latest news and media
- Send out monthly email blasts
- Setup and managed all social media
- Bought Facebook and Google AdWords
• Results:
- Traffic spiked to 300 on election weeks
- Over 1.8 million impressions on Facebook
- ROI of 3x for donations from email, web and social media
- Elected mayor November 7, 2012
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Thank you!
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