On Platform Intelligence.

3. The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?

9. Actions like swiping - have a texture that is part of the
storytelling experience (Snowfall).
It adds a new dimension to the storytelling.
The reader doesn’t scan with their eyes - they can feel the story.
This will become more intense: geolocation, accelerometers,

11. Learn the vocabulary
Stick to the standards unless there’s a
compelling argument to create new UI elements

12. TV for the Internet Moments
Example: “click here” doesn’t mean anything anymore.

13. Add the backdrop about where Video is being consumed

14. The Scale Feed
“Most of today’s media companies think they’re going to be scale feeds. But they won’t.”

15. The Social Feed Model: Universal Reach

16. s
Facebook is bringing back the silent newsreel
ht Josh Kalven

17. On YouTube - the Click/Sound still Rule

20. Platform Intelligence

21. Content can appear without other editorial context
This is also related to the “death of the homepage”

22. Content can appear without other
editorial context

25. Content will appear with platform context
What are the debates: 360 vs 180, for example.

26. Content DOES appear with platform context

27. “It’s about making [the
text] scannable, quite
modular,”
— Nathalie Malinarich,
mobile editor for BBC
News

28. Infographics
& new mediums
of distribution
Infographics have
performed well on:
- Twitter
- Medium
- Reddit
- Tumblr
- Facebook

29. AJ+ stylized templates for efficiency
Twitter-optimized quote templates.
Even Al Jazeera Turk likes them!
AJ+ templates for Infogram,
speedy content production
Content can appear without context.

30. Mistakes Happen

32. Don’t raise blood
pressure: Pushes,
slow performance,
bad transitions,
bad sign up
process.

33. “Mobile experiences fill the gaps while we wait.
Nobody wants to wait while they wait.”
Mike Krieger
This cartoon is about to reach for his phone!