#DWS15 #TV

1. Challenges to delivering
a successful future for online video
Nicolas Weil
Senior Solutions Architect

2. ©2015 AKAMAI | FASTER FORWARDTM
Company Snapshot
• Delivering around 30% of
global Web traffic.
• 2 trillion interactions daily.
• Over 200,000 servers
located in the Internet
• 7,600 hours of video content
streamed every 60 Secs

3. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Everyone and
everything is
getting connected.

4. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
BILLIONS OF PEOPLETENS OF BILLIONS OF DEVICESCOUNTLESS PETABYTES OF DATA

5. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Enormous Opportunity…

6. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
ENORMOUS
EXPECTATIONS

7. ©2015 AKAMAI | FASTER FORWARDTM
Viewers Expect High Quality Video
COMPRESSED
BIT RATE (Kbps)50,000
40,000
30,000
20,000
10,000
2001
QVGA
MPEG1
550
Kbps
48%
CAGR
VGA/SDTV
MPEG2-4
1,800 Kbps
2004
75%
CAGR
2015
4K-UHD
HEVC/H.265
16,000-30,000
Kbps
21%
CAGR
HD-1080p
AVC/H.264
7,500 Kbps
2011
25%
CAGR
HD-720p
AVC/H.264
3,500 Kbps
2007

8. ©2015 AKAMAI | FASTER FORWARDTM
WHAT A DIFFERENCE 4 YEARS MAKES…
200+ PETABYTES SERVED IN TOTAL
Average Quality
Peak Viewers
Peak Traffic/Day
Total Traffic
2010
1 Mbps
1.6 M
1.5 Tbps
26 PB
2014
1.7 Mbps
5 M
7 Tbps
221 PB
CAGR
14%
33%
47%
71%

9. ©2015 AKAMAI | FASTER FORWARDTM
Ondemand vs traditional linear (Source: 2015 ConsumerLab TV and Media Report, Ericsson)

10. ©2015 AKAMAI | FASTER FORWARDTM
The Two Second Rule

11. ©2015 AKAMAI | FASTER FORWARDTM
QUALITY LEADS TO MORE ENGAGEMENT
PHONE TABLET
CONNECTED
DEVICE
+40%
+30%
+30%
Tablet and Connected device users need higher quality

12. ©2015 AKAMAI | FASTER FORWARDTM
QUALITY TRANSLATES TO THE BOTTOM LINE
Working with Akamai,
Wuaki.TV improved viewer
experience KPIs by over
60%. This yielded a 25%
increase in customer
satisfaction and a 30%
increase in revenues.

13. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
2000 2002 2004 2006 2008 2010 2012 2014
0
10
20
30
PeakTbps
~2020
>26 Tbps
>60% CAGR
Traffic Growth on Akamai’s Platform
DEMAND IN 2020
(AKAMAI CAGR MODEL)
34 Tbps (2015 Peak)
X 10
340 Tbps

14. ©2015 AKAMAI | FASTER FORWARDTM
202520232021201920172015
Bandwidth exactly 10 years ago
Wednesday June 18 2005
84.943 Gbps peak
Friday June 18th 2014 00:00 GMT
26.743 Tbps peak
314x greater!
Sunday June 18th 2025 00:00 GMT
We should expect 8.3 Petabits/s
This is equivalent to sending a
8.3Mbps stream to 1 billion people
simultaneously.

15. ©2015 AKAMAI | FASTER FORWARDTM
WILL VIDEO BREAK
THE INTERNET?

16. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Scalability Challenge

17. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Last Mile Has Enormous Capacity
400M Lines
10,000 Tbps
X 25 Mbps

18. ©2015 AKAMAI | FASTER FORWARDTM
Connection speeds over 4Mbps in Europe
720p/1080p OTT speeds typically between 3-8Mbps
Average of 80% able to stream 720p@3Mbps

19. ©2015 AKAMAI | FASTER FORWARDTM
Connection speeds over 10Mbps in Europe
720p/1080p OTT speeds typically between 3-8Mbps
Average of 30% able to stream 1080p@8Mbps

20. ©2015 AKAMAI | FASTER FORWARDTM
Connection speeds over 15Mbps in Europe
4K OTT speeds typically between 12-18Mbps
Average of 10% able to stream 2160p@15Mbps

21. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Problem is at the Core
Cloud Data Centers
100 Major Networks
500 Tbps
X 5 Tbps

22. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Problem is at the Core
Cloud Data Centers
500 Tbps
8,300 Tbps
6%
of what
we need
in 2025!
=

23. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Akamai’s Edge Strategy Today: Inside Over 1,400 Networks
Akamai Servers

24. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
AKAMAI’S NEXT-GEN PLATFORM STRATEGY:
Client-Assisted Delivery Extends the Akamai Edge
Residential
Gateway
HTTP/UDP
Unicast Acceleration
Multicast
 HTTP/UDP Unicast Acceleration
 Multicast
 Intelligent Prepositioning
Intelligent
Prepositioning
Peer-Assisted
Delivery
✔Ready to
Play Later Peer Assist
=
Client SW
Library

25. ©2015 AKAMAI | FASTER FORWARDTM
Questions?

26. ©2015 AKAMAI | FASTER FORWARDTM
Thank You!