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Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences

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Apresentação VASIL AZAROV, Growth Marketing Conference, no Expo Fórum Digitalks 2019 | LISBOA, PORTUGAL

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Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences

  1. 1. Growth Marketing Keynote Lisbon, Portugal March 21, 2019
  2. 2. Agenda
  3. 3. Community Building & Event Marketing ENGAGE Data-Driven Strategies & Tactics ACQUIRE Creating Viral Buzz GROW
  4. 4. Data Driven Growth Key Metrics and Essential Hacks for Growing a Business
  5. 5. Event Marketing & Community Building The Most Powerful Channels for Getting & Growing Loyal Audiences
  6. 6. Quick Poll
  7. 7. Agenda
  8. 8. A little bit about our community
  9. 9. Quick Poll
  10. 10. Quick Poll500+ events 100K+ community
  11. 11. ADD PHOTO OF LAST EVENT
  12. 12. Growth Hacking vs. Community Building & Event Marketing
  13. 13. GOALS Customer Acquisition Retention & Monetization Brand Awareness Onboarding Activation
  14. 14. Brand Awareness
  15. 15. Growth Hacking vs. Community Building & Event Marketing
  16. 16. Most effective marketing channels in 2018
  17. 17. Things has changed since then
  18. 18. The average CMO allocates 24% of their total annual budget to live events in order to connect with customers, educate attendees and generate new leads
  19. 19. Zuckerberg unveiled a new mission for Facebook: “bring the world closer together.”
  20. 20. Getting Started
  21. 21. Get on Meetup.com ⏤ #1
  22. 22. Host an event ⏤ #2
  23. 23. Event as a Product Content, community, brand, speakers, unique value proposition 3 Sales & Marketing Event marketing strategies & tactics, content marketing, sponsorships & ticket sales, pricing, paid & social, media partnerships, PR 2 Experience Agenda, venue, technology, customer success, people, little things that people love & remember 1
  24. 24. Brand Awareness Unforgettable Experience
  25. 25. Get Feedback ⏤ #3
  26. 26. To summarize ⏤ ⏤ ⏤ ⏤
  27. 27. http://bit.ly/communitybuilding1week
  28. 28. Thank You!
  29. 29. Viral Velocity How to Build Buzz at Record Speed

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