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Petr Kral (svetovalec za digitalni marketing): Uporabite zdravo pamet!

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Petr Kral (svetovalec za digitalni marketing): Uporabite zdravo pamet!

  1. 1. PETR KRAL USE COMMON SENSE IN MARKETING
  2. 2. WHO IS THIS PERSON? PETR KRAL Marketing guy 1997 – Vltava.cz (first e-shop in Czech republic) 2006 – Internet Mall (MALL.CZ) 2009 – Netretail Holding (Owner of mimovrste=) 2012 – Rockaway and consultant - Allegro Group (CZ), El Dorado (RU)
  3. 3. COMMON SENSE USE YOUR OWN INTUITION
  4. 4. COMMON SENSE USE YOUR OWN INTUITION FOCUS ON DETAIL
  5. 5. COMMON SENSE USE YOUR OWN INTUITION FOCUS ON DETAIL MOST SIMPLE WAY
  6. 6. COMMON SENSE USE YOUR OWN INTUITION FOCUS ON DETAIL MOST SIMPLE WAY CUSTOMER PERSPECTIVE
  7. 7. E-COMMERCE MARKETING 40 % ADVERTISING
  8. 8. E-COMMERCE MARKETING 40 % ADVERTISING 40 % WEBSITE
  9. 9. E-COMMERCE MARKETING 40 % ADVERTISING 40 % WEBSITE 20 % CUSTOMER CARE
  10. 10. ONLINE MARKETING CPC ADVERTS IN GOOGLE
  11. 11. ONLINE MARKETING CPC ADVERTS IN GOOGLE PRICE COMPARISON SITES
  12. 12. ONLINE MARKETING CPC ADVERTS IN GOOGLE PRICE COMPARISON SITES NEWSLETTERS
  13. 13. ONLINE MARKETING CPC ADVERTS IN GOOGLE PRICE COMPARISON SITES NEWSLETTERS WEBSITE (SEO)
  14. 14. PRACTICAL TIPS THE RIGHT TIMING
  15. 15. PRACTICAL TIPS THE RIGHT TIMING INVEST IN COPYWRITING
  16. 16. PRACTICAL TIPS THE RIGHT TIMING INVEST IN COPYWRITING DON‘T LIE
  17. 17. PRACTICAL TIPS COLLECT DATA
  18. 18. PRACTICAL TIPS COLLECT DATA A/B TESTS
  19. 19. PRACTICAL TIPS COLLECT DATA A/B TESTS DON‘T POINT ADS TO YOUR HOMEPAGE
  20. 20. PRACTICAL TIPS
  21. 21. PRACTICAL TIPS GO OUTSIDE MORE!
  22. 22. THANK YOU
  23. 23. THANK YOU

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