Sequoia Captial

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Dibyagopal Sau

Sequoia Captial

Business

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Sequoia Capital
Pitch Deck Template
Reproduced by PitchDeckCoach from info presented at
http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan

Company Purpose
Define the company/business in a single
declarative sentence
3

Problem
Describe the pain of the customer (or the
customer’s customer)
Outline how the customer addresses the
issue today
4

Solution
Demonstrate your company’s value
proposition to make the customer’s life better
Show where your product physically sits
Provide use cases
5

Why Now
Set-up the historical evolution of your category
Define recent trends that make your solution
possible
6

Competition
List competitors
List competitive advantages
8

Product
Product line-up (form factor, functionality,
features, architecture, intellectual property)
Development roadmap
9

Business Model
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Customer/pipeline list
10

Team
Founders & Management
Board of Directors/Board of Advisors
11

Financials
P&L
Balance sheet
Cash flow
Cap table
The deal
12

If you liked this, you’ll love our Pitch
Deck Coach template. Click below.
http://www.slideshare.net/PitchDeckCoach
/the-ultimate-pitch-deck-template-by-
pitchdeckcoach

Did you enjoy this deck?
Now read my blog post on
“The Pitch Deck”
http://pitchdeckcoach.com/pitch-deck

Need help with your pitch deck?
I can review your existing deck
or build you a new one from scratch.
http://pitchdeckcoach.com

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Compiled by Matt Cutler, mcutler@alum.mit.edu “Three guys with great content and a desire to share it with the world.” Brad Feld, Mobius Venture Capital, The Torturous World of Powerpoint “The world would be a better place if all entrepreneurs could automagically incorporate this outline into their pitches - at least to me.” David Cowan, Bessemer Venture Partners How Not to Write a Business Plan: “Your presentation should not exceed 10 slides. The appendix can include as many slides as you want.” Guy Kawasaki, Garage Technology Venures: The 10/20/30 Rule of Powerpoint “A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”

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FREE MANAGEMENT CONSULTING COURSE on www.oeconsulting.be Operational Excellence Consulting What is Strategy Management ? Strategy is to prepare systematically plans for the future in order to interact to new emerging trends and changes in the wider scope of the company with special attention to avoid rigidity, because the past is not equal to the future. “Wide scope of the company” : Companies are open systems : input side for resource seeking and output side for market seeking (system dynamics!) “Avoid rigidity” : New events, new knowledge makes that the original strategy is no longer up to date In general, strategy arises incrementally: “What are realistic objectives with current characteristics of the context and future trends?” Predictability is key for making strategic plans and investment decisions in the long run. Planning, with hard data and soft data (tacit knowledge), is easier in stable environment. However in the long run a small change in wide scope of the company could escalate dramatically due to system dynamics. Besides predictability, there is also legacy: most big companies have legacy to carry on while small companies (e.g. Fintech) start from a clean sheet and are flexible, focused, motivated and can “do more with less”. For building and accumulating a “strategic competitive advantage (SCA)” a consistent flow of investment is needed in order to obtain desired level of accumulation. A “strategic competitive advantage (SCA)” can be a patent (intellectual property), a customer install base, a certain image or branding in the mind of the customers, a new disruptive or innovative technology, … and is the result of a strategic decision in investing a consistent flow and stock. Stock – flow diagram : “Success breeds success” For example: (1) a consistent investment in R&D will give a bigger stock of knowledge/competence than the double investment in half of the time. So speeding up the investments will not give the same stock at a certain moment. (2) a consistent investment in advertising will give a bigger stock of reputation/image/branding than the double investment in half of the time.

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