1.
“DAWA 2015-2016: Health Communication Learning Lessons
and Achievements from the Portuguese Perspective”
UNODC | CND 60th Session, Vienna, Side Event, 16th March 2017
You’re not
Alone!
Let’s Talk
about It…

2.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther
Dianova Portugal
Publicly recognised as Private Institution of Social Solidarity, Public Utility Association
and Non-Governmental Organisation for Development.
COOPERATION &
COLLABORATION
1. Social Economy
2. Agent of Social Innovation
3. Promoter of Organizational
Transformation and CSR
4. International Projects
5. Member of Dianova
Network
AREAS OF
INTERVENTION
1. Prevention and Health
Promotion
2. Addiction Treatment
3. Socio-professional
Reintegration
4. Psychosocial Support
5. Training and Project
Management
2015
OUTPUTS
9.912
DIRECT
BENEFICIARIES

3.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther
“DRUG ADDICTION AWARENESS ON ADULTS” 2015-2016
• Financed by Erasmus + Program KA2 overall budget 134.745€
• Goal to develop innovative scientific-based communication strategies and
products to raise awareness on adults on drug addiction
Under the Coordination of the Green Crescent Society
• In Partnership with Dianova Portugal, Istanbul Public Health Institute,
NTAKK, EURAD
• The Dianova expertise and success of several Social Awareness
Communication Campaigns such as “REACT” (implemented in 5 countries
outreaching 46 million people) and National Coordination of European
Commission and European Parliament campaigns e.g. “EYE2014” were
crucial contributes to the Project
Activities carried out, attended and organized by the Portuguese Staff
• 3 Project Coordination Meetings + 1 Ceremony Video Award Istanbul
• 4 Staff Training Program in 4 Countries: Turkey, Lithuania, Netherlands, Portugal
• Organization of Staff TP Portugal under the topic of «Scientific Research on
Health Communications»
• 1 Communication Campaign + Pre-tests + 1 National Video Contest
B
A
C
K
G
R
O
U
N
D

4.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther
Inter-organizational experience
exchange and knowledge transfer:
- Dianova 5 Day Staff Training Program,
organized with the support of
EMCDDA and the SICAD, over the
topic of «Scientific Research on
Health Communications» aiming to
provide the participants with specific
contents on how to develop scientific
research on the health
communication field
- 6 leading mainstream Academic
Professors & Researchers and 4
Experts in the field of drug addiction
provided lectures over defined issues
- Management of Study visits
to 3 Regional Health
Administration + Dianova HQ
& Treatment and Social
Reintegration units: TC, Social
Housing, Socio-professional
Flower Greenhouse
- Benchmarking tools from
other international projects
coordinated by Dianova:
- Contest Operating Rules
(following international
standards)
- Registration Forms
- Technical features for the
International Video
Contest as well as the
contest Evaluation Grid
- Campaign Pre-test review and
analysis (Portuguese language)
PROJECT

5.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther
4 Project Management Meetings
held in Istanbul
4 Staff Training Programs in 4
Countries: 64 attendees
Dianova Staff TP in Portugal:
• 18 attendees + 14 speakers in 5
days
250 people participated in the
Pre-test Survey Drug
Awareness on Adults Research
in Portugal
13 Portuguese University
Participants in the International
Video Contest
3 Portuguese videos’ winners at
the Ceremony Awards in Istanbul
8 Interim Reports drawn up
Project News coverage on Social
Media (Facebook, LinkedIn,
Google+, Twitter, YouTube:
+10,000 followers), EMCDDA +
SICAD Publications and Print Media
OUTCOMES

6.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther

7.
“Make it Normal” https://www.youtube.com/watch?v=yLXHyuZQkv8
1st National Winner from Portugal of the international university video competition "Let's Talk About it"

8.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther
• PARTNERS should be highly committed to project RESULTS
• High proficiency level of common LANGUAGE for the communication flow properly
• Communication must be swift and effective
• PLANNING to be observed within the time frame
• Assessment the project BUDGET’s appropriate to the actions to be taken
• Specialized multidisciplinary teams
• EFFICIENT MANAGEMENT of the coordination operationalization & financial areas
• EVALUATION of the problem framework subject to scientific evaluation and specific context of each
country + SCIENTIFIC VALIDATION of the instruments to be applied
• Opportunity of MOBILITY to understand specific contexts, share of good practices & fostering
INTERCULTURAL COMMUNICATION
CONCLUSIONS
CRITICAL SUCCESS FACTORS

9.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther
REFERENCES
• Prof. Dr. Rui Brites (PhD), ISEG Lisbon School of Economics and Management– Lisbon University,
“Research Methods in Health: What?, How?, What for?, When?”
• Prof. Dr. Susana Henriques (PhD), CIES-ISCTE-IUL Centre for Research and Studies in Sociology –
University Institute of Lisbon, “Communication in Health and Follow-up Study Results and
Methodology”
• Dr. Ludmila Carapinha, Monitoring and Information Division at SICAD, “Addictive behavior and
dependencies: the integrated management of information and knowledge and the definition and
evaluation of public policies”
• Prof. Dr. Margarida Gaspar de Matos (PhD), FMH faculty of Human Kinetics – Lisbon University,
“Presentation of the results of the HBSC study – Youth and Young Adults Consumption Habits”
• Prof. Dr. Mafalda Eiró-Gomes (PhD), ESCS School of Communication and Media Studies – IPL,
“Structure of a Health Campaign – from Empowerment to Advocacy – Strategy for behavioral
changing
• Prof. Dr. Félix Carvalho (PhD), FFUP Faculty of Pharmacy of University of Porto, “New Psychoactive
Substances: mechanisms of action and toxicology”
• Prof. Dr. Ivone Patrão (PhD), ISPA Applied Psychology School – University Institute, “Research on
Online behavior in Portuguese youngsters: results on ciberaddiction studies”
• Dr. João Reis, Psychiatrist, Santa Maria Hospital, “Presentation of NUPI – Intervention Centre on
Internet Problems, Santa Maria Hospital. Presentation of 2 Clinical Cases”

10.
Commitment| Solidarity| Tolerance| Internacionality… Inspiring the Change!
www.dianova.pt #togetherfarther
Social Organization specialized on Prevention & Health Promotion, Addiction Treatment, Socio-professional Reintegration, Psychosocial Care and Training.
National Coordinator for Portugal of European campaigns at the EC (DG Justice, DG Migration and Home Affairs) and at the European Parliament. Member of
Dianova Network with consultative status to the Economic and Social Council of the United Nations (ECOSOC) and Official partner of UNESCO.
DIANOVA PORTUGAL
Corporate Communication Director
rui.martins@dianova.pt
Quinta das Lapas
2565-517 Monte Redondo Torres Vedras
Portugal
Tel.: +351 261 312 300
secretariado@dianova.pt
Thank you