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iblo gzo ne .co m       http://www.iblo gzo ne.co m/2013/03/splashing-ways-to -market-yo ur-co ntent-o n-the-web.html



Splashing Ways to Market Your Content on the Web
by Michael Pina

Content marketing is a vital part of the current market trend. Still, there
are people who are not very aware about it and even do not know how to
use it ef f ectively f or their business promotion. Are you one of those? Do
you consider it the same like blogging? If yes, then you need to
understand the basic dif f erence between blogging and content marketing.

Let’s go into the details and clear out the misapprehension that
prevail regarding the content marketing.

Cont ent Market ing is not t he Same as Blogging

Blogging involves writing regular posts but content marketing involves
posts supported by podcasts, white papers, articles, e-books, newsletters, videos, etc. aimed at
converting potential customers into clients by establishing trust in them. Content Marketing is non-
interruption marketing and instead of pitching your products or services, you deliver inf ormation to make
a potential customer more intelligent.

Random Cont ent is not Advisable

Lack of content or content clogged with irrelevant keywords, phrases or sentences can irritate the users
largely. T hey might f rame negative impression and just opt to leave the page. Provide only the specif ic,
precise and relevant content to the user.

Writ e Specialized Cont ent f or a Niche Audience

While creating content, remember to target the niche market and not the masses. Whether your industry
is specialized or technical, it simply does not matter. Write things only related to your industry f eaturing
all possible questions of the clients. Endorse your knowledge and skills to deliver the products or
services.

Buy your Cust omers bef ore Selling t hem Cont ent

Content marketing is all about just giving away valuable content to
provide the prospects exactly what they are looking f or. T he idea is
to convince the customers and impress them to make a purchase.
T his establishes strong attention, value, authority and trust
between a site and its customers.

All the above points clearly show that content marketing is all about
highlighting your valuable assets rather than just telling random
things. With this, there are higher chances of the audience being
converted into clientele.

So, Which Type of Content is required?

Creating content no longer remains a cup of tea. It requires time, interactivity and dynamic f eature
capability. T he very basic process of content marketing involves, f irst get your users engaged. Try to
convince them with an appropriate message and f inally go f or the leads to convert the prospects into
customers. Let’s look at various types of content through which you can implement this process.
Cont ent Involving Int eract ion

It is the type of content f ound in the f orm of a contest, trend, survey or a poll. It guarantees participation
and f eedback. Af ter f illing a contest f orm and subscribing to a trend or participating in a survey, the user
is enticed to have a look at the results. If a personality test is conducted, the user shares his/her
inf ormation with the site. T his way, content is exchanged in an intuitive manner rather than pleading f or
the user details.

Spread Cont ent in a Collaborat ive Fashion

T he content is useless if it is just limited to you. More involvement of users in
the f orm of shares, likes, comments or discussions will make your content
f ruitf ul as the exchange of knowledge takes place resulting in more leads and
hence more business. Social networking websites such as Facebook, Twitter or
LinkedIn are the best examples of this.

Cont ent Available in Real Time

Time always plays a much bigger and rapid role in bringing the content on the web. You need to be the
f irst one to bring the latest news or updates regarding the surrounding world. Such latest and quick
content have higher chances of creating an impact. T he only thing that has to be kept in mind here is how
speedily you jump on the hot burning issues. Other things to be taken care of include the content
medium, exact deployment time and how to tailor content ef f ectively to deliver it rightly to the users.

Where Cont ent Market ing Lacks?

        Essential f acets of storytelling are being skipped. A story without important sections or probably
      a conclusion might conf use the users as to what exactly the content is all about.
        Not analyzing the content present in the articles written by blog experts, website owners,
      experienced people or company owners. T his f ails you to understand the purpose behind writing
      patterns and content methodologies.
        Dif f erent f orms of media are not explored. More media sources such as presentations, videos,
      related blogs, movies, books, articles, inf ographics and others should be tapped to include every
      minute detail to satisf y the target audience. T his way you can also know as to which the medium
      works best in your f avor.
        Writing content on all subjects can be time consuming and f atal. Pick subjects that are of your
      interest and caliber.
        T he audience should not be kept on the second priority while keeping content on the f irst.
      Whatever you write, it is f or the audience. T hey have to get f ascinated af ter reading your content.
      T heref ore, f rame your content providing lots of inf ormation and knowledge.
        Telling f ake things or lies in your content is not permissible. T his can land you up in a mess.
      Always, speak truth supported by the f acts, f igures, statements, declarations, etc.
        Talking about irrelevant things could f rustrate users and ultimately annoy them. While expecting a
      lot f rom you, the customer get’s f ed up with seeing the content that’s not relevant or not related
      to your business. Write something that shares your personality and talk about your business while
      being engaging and compelling at the same time.

Ways t o Improve t he Cont ent Qualit y

T he need f or a content of extremely high quality is what the marketers wish f or. T his is because the high
quality content takes ample time to create and the marketers have just no time f raming it. So, let us look
at a f ew simple ways by which the marketers either can create high quality content in no time or can
actually modif y the existing one to improve the content quality.
Check t he Fact s

T he content should be f actually very much correct because inaccuracy can cause a big blow to the
overall quality. Put content that is extremely reliable f rom knowledge or inf ormation point of view. Be
conf ident about the authenticity of the content bef ore actually publishing it.

Have Dat a t o Back your Cont ent

While dealing with data, it should be properly cited by giving an appropriate source. In addition, ref er the
reputable sources f or using relevant data in your content. Be very much critical as well as transparent
while taking any decision related to your data.

Support your Point s wit h Good Examples

Using dif f erent cases, may be hypothetical or real, along with data can help users to understand things
with clarity. It also makes your content appear authentic.

Explain things with Visuals

As it is rightly said, “A picture is worth a thousand words ”. Visuals enable users to grasp the whole
content by looking at it and entice them to read the entire thing even in case of time shortage or a
disinterested state. You can also make use of inf ographics, but you do have to know how to make it
great.

Include Real Lif e Quot es t o Make an Impact

T he best way to deal in case you have less text is to include real lif e quotes by the industry experts,
renowned personalities or technical people. T his saves a lot of time spent in research and even
increases the content credibility.

Language should be Free of Jargons

High quality content is just not the one that provides relevant inf ormation or knowledge. It should be
jargon f ree and simple to understand. Do not use any technical words other than targeted keywords to
ensure that your user understands each and everything. Crosscheck your content with dif f erent levels of
people to know about their views.

Int egrat e Visuals and Format t ing Wisely

T he f ormatting might be a process of a f ew minutes, but it helps your content to scan through easily as
compared to dense and unf ormatted text. For this, include high quality images, headers, numbering style,
bullet points, etc.

Proof read & Even Edit Cont ent if Required

It is not necessary that the earlier f ramed content is perf ect. Check it again f or any imperf ections like
misplaced punctuations, spelling errors, grammatical errors, etc. For this, hire a proof reader who can
point out the mistakes and correct them. While an editor can rewrite it, in case it is needed. With the help
of an editor and a proof reader, all the content comes in an organized manner and reads completely
error-f ree. In addition, that is the most desired f actor the audience looks f orward to.

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How To Market Your Content

  • 1. iblo gzo ne .co m http://www.iblo gzo ne.co m/2013/03/splashing-ways-to -market-yo ur-co ntent-o n-the-web.html Splashing Ways to Market Your Content on the Web by Michael Pina Content marketing is a vital part of the current market trend. Still, there are people who are not very aware about it and even do not know how to use it ef f ectively f or their business promotion. Are you one of those? Do you consider it the same like blogging? If yes, then you need to understand the basic dif f erence between blogging and content marketing. Let’s go into the details and clear out the misapprehension that prevail regarding the content marketing. Cont ent Market ing is not t he Same as Blogging Blogging involves writing regular posts but content marketing involves posts supported by podcasts, white papers, articles, e-books, newsletters, videos, etc. aimed at converting potential customers into clients by establishing trust in them. Content Marketing is non- interruption marketing and instead of pitching your products or services, you deliver inf ormation to make a potential customer more intelligent. Random Cont ent is not Advisable Lack of content or content clogged with irrelevant keywords, phrases or sentences can irritate the users largely. T hey might f rame negative impression and just opt to leave the page. Provide only the specif ic, precise and relevant content to the user. Writ e Specialized Cont ent f or a Niche Audience While creating content, remember to target the niche market and not the masses. Whether your industry is specialized or technical, it simply does not matter. Write things only related to your industry f eaturing all possible questions of the clients. Endorse your knowledge and skills to deliver the products or services. Buy your Cust omers bef ore Selling t hem Cont ent Content marketing is all about just giving away valuable content to provide the prospects exactly what they are looking f or. T he idea is to convince the customers and impress them to make a purchase. T his establishes strong attention, value, authority and trust between a site and its customers. All the above points clearly show that content marketing is all about highlighting your valuable assets rather than just telling random things. With this, there are higher chances of the audience being converted into clientele. So, Which Type of Content is required? Creating content no longer remains a cup of tea. It requires time, interactivity and dynamic f eature capability. T he very basic process of content marketing involves, f irst get your users engaged. Try to convince them with an appropriate message and f inally go f or the leads to convert the prospects into customers. Let’s look at various types of content through which you can implement this process.
  • 2. Cont ent Involving Int eract ion It is the type of content f ound in the f orm of a contest, trend, survey or a poll. It guarantees participation and f eedback. Af ter f illing a contest f orm and subscribing to a trend or participating in a survey, the user is enticed to have a look at the results. If a personality test is conducted, the user shares his/her inf ormation with the site. T his way, content is exchanged in an intuitive manner rather than pleading f or the user details. Spread Cont ent in a Collaborat ive Fashion T he content is useless if it is just limited to you. More involvement of users in the f orm of shares, likes, comments or discussions will make your content f ruitf ul as the exchange of knowledge takes place resulting in more leads and hence more business. Social networking websites such as Facebook, Twitter or LinkedIn are the best examples of this. Cont ent Available in Real Time Time always plays a much bigger and rapid role in bringing the content on the web. You need to be the f irst one to bring the latest news or updates regarding the surrounding world. Such latest and quick content have higher chances of creating an impact. T he only thing that has to be kept in mind here is how speedily you jump on the hot burning issues. Other things to be taken care of include the content medium, exact deployment time and how to tailor content ef f ectively to deliver it rightly to the users. Where Cont ent Market ing Lacks? Essential f acets of storytelling are being skipped. A story without important sections or probably a conclusion might conf use the users as to what exactly the content is all about. Not analyzing the content present in the articles written by blog experts, website owners, experienced people or company owners. T his f ails you to understand the purpose behind writing patterns and content methodologies. Dif f erent f orms of media are not explored. More media sources such as presentations, videos, related blogs, movies, books, articles, inf ographics and others should be tapped to include every minute detail to satisf y the target audience. T his way you can also know as to which the medium works best in your f avor. Writing content on all subjects can be time consuming and f atal. Pick subjects that are of your interest and caliber. T he audience should not be kept on the second priority while keeping content on the f irst. Whatever you write, it is f or the audience. T hey have to get f ascinated af ter reading your content. T heref ore, f rame your content providing lots of inf ormation and knowledge. Telling f ake things or lies in your content is not permissible. T his can land you up in a mess. Always, speak truth supported by the f acts, f igures, statements, declarations, etc. Talking about irrelevant things could f rustrate users and ultimately annoy them. While expecting a lot f rom you, the customer get’s f ed up with seeing the content that’s not relevant or not related to your business. Write something that shares your personality and talk about your business while being engaging and compelling at the same time. Ways t o Improve t he Cont ent Qualit y T he need f or a content of extremely high quality is what the marketers wish f or. T his is because the high quality content takes ample time to create and the marketers have just no time f raming it. So, let us look at a f ew simple ways by which the marketers either can create high quality content in no time or can actually modif y the existing one to improve the content quality.
  • 3. Check t he Fact s T he content should be f actually very much correct because inaccuracy can cause a big blow to the overall quality. Put content that is extremely reliable f rom knowledge or inf ormation point of view. Be conf ident about the authenticity of the content bef ore actually publishing it. Have Dat a t o Back your Cont ent While dealing with data, it should be properly cited by giving an appropriate source. In addition, ref er the reputable sources f or using relevant data in your content. Be very much critical as well as transparent while taking any decision related to your data. Support your Point s wit h Good Examples Using dif f erent cases, may be hypothetical or real, along with data can help users to understand things with clarity. It also makes your content appear authentic. Explain things with Visuals As it is rightly said, “A picture is worth a thousand words ”. Visuals enable users to grasp the whole content by looking at it and entice them to read the entire thing even in case of time shortage or a disinterested state. You can also make use of inf ographics, but you do have to know how to make it great. Include Real Lif e Quot es t o Make an Impact T he best way to deal in case you have less text is to include real lif e quotes by the industry experts, renowned personalities or technical people. T his saves a lot of time spent in research and even increases the content credibility. Language should be Free of Jargons High quality content is just not the one that provides relevant inf ormation or knowledge. It should be jargon f ree and simple to understand. Do not use any technical words other than targeted keywords to ensure that your user understands each and everything. Crosscheck your content with dif f erent levels of people to know about their views. Int egrat e Visuals and Format t ing Wisely T he f ormatting might be a process of a f ew minutes, but it helps your content to scan through easily as compared to dense and unf ormatted text. For this, include high quality images, headers, numbering style, bullet points, etc. Proof read & Even Edit Cont ent if Required It is not necessary that the earlier f ramed content is perf ect. Check it again f or any imperf ections like misplaced punctuations, spelling errors, grammatical errors, etc. For this, hire a proof reader who can point out the mistakes and correct them. While an editor can rewrite it, in case it is needed. With the help of an editor and a proof reader, all the content comes in an organized manner and reads completely error-f ree. In addition, that is the most desired f actor the audience looks f orward to.