2. INDEX
1. Introduction
2. What is MEDIA?
3. Types of Media
4. Role of Media
5. Impact on society
6. In India

3. INTRODUCTION
• Its basically began from petty hand published
Newspapers/Magazines/Pamphlets to the
multimillion industry today.
• Small book stores starting employing early
printing machines because before that getting a
book in your hand was difficult.
• And now media has a big stand in the world.

4. What is MEDIA?
• Media is the channels
through which news,
entertainments,
education, data,
promotional messages
are disseminated.
• It includes every
broadcasting and
narrowcasting medium.

5. TYPE OF MEDIA
TREDITIONAL MEDIA
1. Broadcast
 T.V
 Radio
 Music
 Movies
2. Print
 Newspapers
 Magazines
 Books
 Billboards
NEW MEDIA
 Websites
 Social Network
 E books
 Apps
 Wikis
 Smart phones
 Emails
 Podcast

6. IMPORTANCE
• It is the most popular tool of communication.
• Importance of media in nation building can not
be neglected.
• The word Global Village has been given to the
world just because of media.
• For better understanding towards the
improvement of our society.
• It generate popular interest and debate about
any social problem.

8. NEWS & CURRENT
AFFAIRS
• It covers all our aspects of
interest like wheather ,
politics, war, health ,
finance, music etc.
• One major duty of media is
to inform people about
current happening in the
world.
• As when terrorist attacks take place , the role
of media become very important because it pass
the messages to the world.

9. Entertainments
• Original idea behind this
was to entertain masses.
• Radio ,T.V, Cinemas and
Magazines spend most of
their resources on
entertaining items and
programs.
• Because of increasing
population and develop
lifestyle, demand for
entertainment is increasing

10. PUBLIC
ANNOUNCEMENTS
• In some cases, it is legally
binding to publish notices
In newspapers EX- tender,
change of property
ownership etc..
• And some announcements
are public awareness and
welfare.
• EX- 500 and 1000 Indian
currency banned.

11. POLITICAL
AWARNESS
• It inform all major political
details, decisions, and
situation.
• EX..- Demonetization and
GST.
• Media is the Base of
politics.
• It inform people about
their political rights.

12. Education
• The power of media is
huge, it can educate lots of
people with very low cost.
• Because of money making
approach of media and
lack of interest by
government, very less work
is done in spreading the
education.

13. Advertisements
• Modern business spends
huge amount behind the
marketing of their products.
• Government also doing the
advertisement of various
schemes for people.
• EX- PM Jan dhan yojna.

14. IMPACT ON SOCIETY
POSITIVE
• Help Develop awareness.
• Help to Develop social skill.
• Inspire team.
• Media has brought people of
the world closer to each
other.
• It can help the political and
democratic processes of a
country.
NEGATIVE
• The traditional culture of
country is adversely affected
by mass media.
• Media promote violence.
• Mass media promote the
desire to buy and own
product that may not be
essential for people.

15. IN INDIA
• 78.8 Million Newspaper are
sold daily
• 41,66,438 numbers of
magazines are sold on
weekly & monthly bases.
• 665 T.V Channels are there.
• 65 Million active internet
users.

16. How to Develop Social Awareness
• Consider the need of individuals and group.
• Examine your role in conflict.
• Educate yourself in social issue.
• Use non-verbal communication.
• Commit to being socially aware.