The document discusses a brand strategy and design proposal for Mazoon Dairy to introduce a camel milk powder product in Oman. It outlines developing a holistic brand strategy and design concept for the camel milk powder, including a packaging design and brand extension materials. It also discusses leveraging Mazoon's mission of increasing milk consumption and highlighting nutritional health. The proposal recommends tapping into the opportunity in the emerging camel milk market and bringing Mazoon's brand vision and infinity concept to the forefront across all touchpoints of the new camel milk powder brand.

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Camel Milk powder
Brand Strategy+Design
Presentation
by Visual Language

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Camel Milk Powder
Mazoon (camel milk powder) product
extension strategy+design way forward.
A vast market opportunity for ‘Camel Milk’
powder in the milk category is waiting to
be tapped. Mazoon could tap this emergent
opportunity by extending its milk product range
by introducing Camel Milk in the Sultanate of
Oman market.

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Understanding the mission & vision
of Mazoon brand and bringing it to
the forefront.
What we noticed that this novel effort of
Mazoon brand is not high-lighted in all brand
touchpoints. We believe it is a great brand story
to tell; hence came up with a unit that could
eventually go across all touchpoints, including
‘Camel Milk’ powder packaging design.

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Understanding the mission & vision
of Mazoon brand and bringing it to
the forefront.
Another significant Mazoon’s contribution is
increasing per capita milk consumption, which
ensures children’s nutritional well-being. We
could develop this as the base concept for the
milk category, wherein we high-light Nutritional
Health.

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Visual Language brand strategy+design:
What we are sharing with you:
1 Developing holistic Camel Milk powder brand strategy+design concept
2 Developing a Camel Milk powder packaging design
3 Camel Milk powder brand extension materials

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Visual Language brand strategy+design
tool:
Brand Identity Prism, is a
concept for describing a
brand’s identity through
its characteristics. The
prism diagram is a useful
visualization for identifying
not only a brand’s core
characteristics, but how they
relate to one another.

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Visual Language brand strategy+design
tool:
For example: Open a Coca-
Cola is “open Happiness”
which is the main slogan of
the brand. ... It means to share
good times with people and
this everywhere. They have
the willingness to bring people
sharing moments between
each other with the strategy
of happiness we can find all
around the world.

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Mazoon Brand Identity Asset:
Infinity is an inherent concept
of Mazoon, and it has a
tremendous power that could
be brought into the Camel Milk
brand.
Furthermore, Mazoon’s
core infinity concept could
be extended into all brand
touchpoints, including
packaging, advertising, and
promotional material.

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Thank You