1. PERSONAL BRAND EXPLORATION
Dhameer Conaway
Project & Portfolio I: Week 1
May 6, 2023

2. I am Dhameer Conaway from Bristol, Pennsylvania.
I have played and competed in sports since I’ve
been able to walk. As I’ve gotten older my passion
for sports has shifted to reporting and
commentating. I am now a dedicated sportscaster
who takes pride in producing quality products. I am
equally
capable of working alone and as a team member.
My skill sets are sound and set production,
videography and script writing. I value honesty, hard
work and above all else a productive home and job
environment.
IDENTITY

3. PROFESSION
Potential Job Titles:
• News Videographer
• Radio Talk Show Host
• Broadcast Announcer
BRAND ARCHETYPE - How I go
about my work differently than others
would be my dedication to my job. With or
without pay my level of dedication and
productivity remain at a high level. Being
able to be approached easily and
understanding of people in a workspace
while working hard is a triumvirate of
qualities rarely seen today.
[Sportscaster] for [Professional Sports/ College]

4. [Media and Communication]
TARGET AUDIENCE
Jackie Maynard
Outreach Plan:
• I plan on submitting a media credential application for
the next available Orlando Professional soccer match.
• My initial mode of contact with Jackie Maynard will be
face to face during pregame routines by Orlando FC
• I will follow up with Jackie during the post-game
interviews and if I can't do that I will send her an email.
PROFILE
PICTURE [Senior Director of
communications] at [Orlando
City FC]
Phil Chinnery
Outreach Plan:
.I will be contacting Rollins College in order to be informed
on the hours of operation for the athletic department.
. The method of contact I will be using is a simple phone
call Phils number is posted on Rollins website.
. The manner and timeframe I will follow up with Phil will be
via email during work hours.
PROFILE
PICTURE [Director of Athletic
Communcations] at [Rollins
College]
Tim Smith
Outreach Plan:
The task I will complete for initial contact will be emailing P.B.C.
general inquiries email for further info on the media team
info@premierboxingchampions.com
. I will be using Tims personal email to make initial contact with
him.
.The manner in which I will follow up with Tim will be by Calling
P.B.C. directly to speak with them as well as emailing him again.
PROFILE
PICTURE [Vice President of Media
Communications] at [P.B.C.]

5. Ffffff
#
GOALS
Short Term: ( 2024)
• Get a Job in the Broadcasting industry within three
months of post graduation.
‣ KPI would be receiving callbacks and setting up
job interviews from employers who would want to
hire me within three months prior to graduation.
Mid Term: (2024-2028)
• Elevate my skillset on a local level
‣ KPI would be not getting terminated within my 90
day evaluation period. As well as being given
more responsibility the longer I'm at my job. Within
those four years I want to be elevated to a
managerial role.
Long Term: (2029-Beyond)
• Broadcasting to a nationwide audience during primetime
‣ KPI will be being hired into a top ten media
market. Viewer statics will show ratings when I’m
broadcasting, this will indicate what I bring to the
network. Salary, time slot and job title would be
indicators too.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Videography Adept
SOFT
HARD
Novice / Adept / Expert
Photography Novice Novice / Adept / Expert
Self Starter Adept Novice / Adept / Expert
Content Pitcher Novice Novice / Adept / Expert
Script Writing Novice
SOFT
HARD
Novice / Adept / Expert
Social media engagement Adept Novice / Adept / Expert
Interpersonal communication
Adept
Novice / Adept / Expert
Team management Adept Novice / Adept / Expert

7. I will help sports and news media companies
create award winning content by Script
writing, journalism, photography and
videography.
PROMISE

8. CREDENTIALS
Work Experience:
• United States Marine Corps Leonardo
Helicopters, Global Shipping Yard
• U.S.M.C. Corporal, Manager
• Master of Ceremonies
Education:
• State of New Jersey Building Inspector
Course Certi
fi
cate
• US Navy Aircraft Painter Certi
fi
cate
• US Navy Avionics Completion Certi
fi
cate
• BS Sportscasting Full Sail
University(2024)
Awards:
• Employee of month 2x
• Marine of the shop 4x
• Most Improved Award
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Janyre Cooper
Industry Experience:
• Team Reporter Rollins College
• Sideline Reporter Orangewood
Christian School
• Team Reporter Central Florida
Panthers FC
Education:
• Full Sail University BS Sportscasting
Leadership Experience:
• N/A
• N/A
Skills and Pro
fi
ciencies:
• Video Editing - Adept
• Microsoft Of
fi
ce - Adept
• Public Speaking - Adept
Dhameer Conaway
Overall Online Presence:
• 221 connections, banner image customized? Yes,
professionalism of headshot?Yes, average detail in the
pro
fi
le, no published articles, active on other social
media?No, Her URL is customized
• https://www.linkedin.com/in/janyre-cooper00 Above
average pro
fi
le, 78 out of 100
HEADSHOT
Industry Experience:
• Rollins College sports color
commentator
Education:
• Full Sail University future Graduate 2024
Leadership Experience:
• U.S.M.C Corporal
• Assistant Manager Global Inc
Skills and Pro
fi
ciencies:
• Videography - Novice
• Photography - Novice
• Adobe Premiere Pro - Novice
Overall Online Presence:
• One connection, banner image not customized, No
professional headshot, no details in my pro
fi
le, no
published articles,Active on Facebook and Instagram?
Yes, www.linkedin.com/in/dhameer-conaway?
• Grade: Poor?, 20 out of 100

10. COMPETITION
Derrick Gunn
Noteworthy Experience:
• NBC Sports Philadelphia host
• 9.75. The Fanatic host
Dhameer Conaway
HEADSHOT
Industry Experience:
• Philadelphia Eagles podcast host
• Jake Media Sports Co-host
• 9.75 The Fanatic host
Education
• N/A
Skills and Pro
fi
ciencies:
• Directing - Expert
• Interviewing - Expert
• Voice Over - X Expert
Overall Online Presence:
• How many connections? 500+, banner image
customized? Yes, professional headshot? Yes, how
detailed is the pro
fi
le? Average, published articles? No,
active on other social media?Yes Instagram @realdgun
and twitter @gunonone, is their LinkedIn URL
customized?Yes
• https://www.linkedin.com/in/derrickgunn?, Average, 70
out of 100
Industry Experience:
• Rollins College sports color
commentator
Education:
• Full Sail University future Graduate 2024
Leadership Experience:
• U.S.M.C Corporal
• Assistant Manager Global Inc
Skills and Pro
fi
ciencies:
• Videography- Novice
• Photographer- Novice
• Adobe Premier Pro - Novice
Overall Online Presence:
• One connection, banner image not customized, No
professional headshot, no details in my pro
fi
le, no
published articles,Active on Facebook and Instagram?
Yes, www.linkedin.com/in/dhameer-conaway?
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For [Media Communication and Broadcasting
Companies] who [Broadcast sports and news
media], I provide [ MILITARY
PROFESSIONALISM, LEADERSHIP AND
STORYTELLING ABILITY THROUGH SCRIPT
OR VIDEO ] because [I’M A VETERAN WHO
ATTENDED THE DAN PATRICK SCHOOL OF
BROADCASTING .]
“DHAMEERICAL”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• InfoComm 2023
‣ June 10-16 Orange County Convention Center
Orlando,Florida
• Sporty's: Greater Orlando Night Of Champions
‣ June 17, 2023 Orange County Convention Center
‣ INMA World Congress of News Media 2023
‣ May 22-25 2023 New York, New York
Digital Marketing
• Primary Content:
The content I will be creating is post sporting event analysis, on location
broadcasting, live watch party events and sports comedy skits. This
fi
ts with
archetype because I will give the feeling of being with me while i am broadcasting.
The content will be short 10-15 second clips and
fi
ve minutes or longer videos
too.
• Tools: Facebook and Instagram will be used to promote my
content. I will promote my content on a weekly basis. Video
and audio format.
• Website: I will use my digital website portfolio to build my
brand with the latest and greatest video, audio and pictures.
Having special guest on my shows or skits and staying up to
date on local and national sports and news media.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will seek when I embark on my career path
will be knowledgeable and entered the workforce within the last 10
years. The lifestyle that would attract me to them would be a stable
hardworking lifestyle. I would estimate the date before September
19, 2024.
Formal Education
• Full Sail University BS Degree Sportscasting (2024)
Technical Skills
• Video Creating using Adobe Premier Pro - Full Sail
University May 15,2023
• Social Media Branding Full Sail University May 12,
2023
• Audio Production using Adobe Audition May 9,2023
Soft Skills
• Vocal Training -Full Sail University August 2023
• Script Writing using Rundown Creator (Jan 2023-
present)
• Strategies for Effective Research - Full Sail University
May 11,2023

14. Dhameer Conaway
You know [Don’t have the budget or enough video
and audio equipment to give to your reporters to
broadcast ]? Well, what I do is [Have my own professional audio and video
equipment for broadcasting ]. In fact, [I have the equipment plus editing
software for audio and video saving you time and money].
“

15. REFERENCES
Pinkston-Felix (2021, March 6). Episcopal student pursues
sportscasting career. www.Episcopal.com. Retrieved May 7, 2023,
from https://e-scholium.org/2021/03/06/episcopal-student-pursues-
sportscasting-career/(Photo 2)
Maynard, J. (n.d.). Orlando City SC Communication Team.
www.Orlandcitysc.com. Retrieved May 7, 2023, from https://
www.orlandocitysc.com/media/staff
Chinnery, P. (n.d.). Staff Directory. Rollinssports.com. Retrieved May
7, 2023, from https://rollinssports.com/staff-directory/phil-chinnery/
123
Smith, T. (n.d.). P.B.C Press Center.
www.Premierboxingchampions.com. Retrieved May 7, 2023, from
https://presscenter.premierboxingchampions.com
Mobley, D. (n.d.). WBL & Career Pathways.
Www.Redclayschools.com. Retrieved May 7, 2023, from https://
www.redclayschools.com/Page/2065(picture 6)
Cooper, J. (n.d.). Pro
fi
le. Https://www.Linkedin.com. Retrieved May
7, 2023, from https://www.linkedin.com/in/janyre-cooper00?
lipi=urn%3Ali%3Apage%3Ad_
fl
agship3_pro
fi
le_view_base_contact
_details%3BWilptakpQ5iWXmdyLP%2F7rw%3D%3D
Gunn, D. (n.d.). Pro
fi
le. Https://www.Linkedin.com. Retrieved May
7, 2023, from https://www.linkedin.com/in/derrickgunn/
Tester, M. (n.d.). Orange County Convention Center. Https://
www.Occc.net. Retrieved May 7, 2023, from https://www.occc.net/
About-Us-Media-Relations-Press-Releases/ArticleID/96
Wilkerson, E. J. (n.d.). INMA World Congress of News Media
2023. Https://www.Inma.org. Retrieved May 7, 2023, from
https://www.inma.org/modules/event/2023WorldCongress/
contact.html
Full Sail University (n.d.). Events. Https://one.Fullsail.edu.
Retrieved May 7, 2023, from https://one.fullsail.edu/connect/
events
Broadcast Announcers (n.d.). Broadcast Announcers and Radio
Disc Jockeys 27-3011.00. Https://www.Onetonline.org. Retrieved
May 7, 2023, from https://www.onetonline.org/link/summary/