Women entrepreneur may be defined as a woman or group of women who initiate, organize, and run a business enterprise. In terms of Schumpeter concept of innovative entrepreneurs, women who innovate, imitate or adopt a business activity are called “Women Entrepreneurs”.
2. Women entrepreneur may be defined as a woman or group of women who
initiate, organize, and run a business enterprise. In terms of Schumpeter
concept of innovative entrepreneurs, women who innovate, imitate or adopt
a business activity are called “Women Entrepreneurs”.
The Government of India (GOI2006) has defined women entrepreneur as
“an enterprise owned and controlled by a women having a minimum
financial interest of 51 per cent of the capital and giving at least 51 per cent
of the employment generated in the enterprise to women.”
WHAT IS WOMEN ENTREPRENEURSHIP ?
3. Women
Entrepreneur
• Women owned businesses are highly increasing in the economies of almost all
countries.
• The hidden entrepreneurial potentials of women have gradually been changing
with the growing sensitivity to the role and economic status in the society.
• Skill, knowledge and adaptability in business are the main reasons for women to
emerge into business ventures.
• Women Entrepreneur’ is a person who accepts challenging role to meet her
personal needs and become economically independent.
• A strong desire to do something positive is an inbuilt quality of entrepreneurial
women, who is capable of contributing values in both family and social life.
• With the advent of media, women are aware of their own traits, rights and also
the work situations.
• The glass ceilings are shattered and women are found indulged in every line of
business from pappad to power cables.
• The challenges and opportunities provided to the women of digital era are
growing rapidly that the job seekers are turning into job creators.
• They are flourishing as designers, interior decorators, exporters, publishers,
garment manufacturers and still exploring new avenues of economic
participation.
• In India, although women constitute the majority of the total population, the
entrepreneurial world is still a male dominated one.
• Women in advanced nations are recognized and are more prominent in the
business world.
5. Factors Influencing Women
Entrepreneurship
BUILDING CONFIDENCE
EstablishING THEIR OWN IDENTITY
DEVELOPING RISK TAKING ABILITY
MOTIVATION
ECONOMIC INDEPENDENCE
EQUAL STATUS IN SOCIETY
EstABLISHING THEIR OWN
CREATIVE IDEA
ACHIEVEMENT OF EXCELLENCE
GREATER FREEDOM AND MOBILITY
7. Major Constraints faced by
Women Entrepreneurs in India
Lack of CONFIDENCE
Knowledge in BusINESS ADMINISTRATION
SOCIO-CULTURAL BARRIERS
Awareness abOUT THE FINANCIAL
ASSISTANCE
MARKET-ORIENTED RISKS
EXPOSED TO THE TRAINING
PROGRAMS
MotIVATIONAL FACTORS
IDENTIFYING THE AVAILABLE
RESOURCES
8. Why do Women Take-up Employment?
• Push Factors
⚬ Death of bread winner
⚬ Sudden fall in family income
⚬ Permanent inadequacy in
income of the family
• Pull Factors
⚬ Women’s desire to evaluate their talent
⚬ To utilize their free time or education
⚬ Need and perception of Women’s
Liberation, Equity etc.
⚬ To gain recognition, importance and
social status.
⚬ To get economic independence
9. Categories of Women Entrepreneurs
• Established in big cities
• Having higher level technical &
professional qualifications
• Non traditional Items
01
• Established in cities and towns
• Having sufficient education
• Both traditional and non traditional items
• Undertaking women services-kindergarten,
crèches, beauty parlors, health clinic etc.
Second Category02 03First Category
• Illiterate women
• Financially week
• Involved in family business such as
Agriculture, Horticulture, Animal
Husbandry, Dairy, Fisheries, Agro Forestry,
Handloom, Powerloometc.
Third Category
10. Problems Faced by Women
Entrepreneurs
• Dual role to play at workplace & at home place
• Subordinate to men
• Just that her being women
• Non-awareness of facilities provided by government
• Competition with large scale units•Problems related to marketing
11. Suggestions For Women
Entrepreneurs
• Procedure of getting finance should be simple
• Effective propagation of programmers and yoga
• Linkages between product, services and market centers.
• Encouragement to technical and professional education.
12. CONCLUSIONS
• India is a male dominated society and women are assumed to be
economically as well as socially dependent on male members.
• Women entrepreneurs faced lots of problems like lack of
education, social barriers, legal formalities, high cost of
production, male dominated society, limited managerial ability,
lack of self-confidence etc.
• Various factors like Pull and Push factors influencing women
entrepreneurs.
• Successful leading business women in India. Government takes
various steps for the enlistment of women entrepreneurs in 7th
five year plan, 8th five year plan and in 9th five year plan.
• Women have the potential the potential and determination to
setup, uphold and supervise their own enterprise in a very
systematic manner, appropriate support and encouragement from
the society, family, government can make these women
entrepreneur a part of mainstream of national economy and they
can contribute to the economy progress of India.
13. Top 10 Women
Entrepreneurs
INDU JAIN (CHAIRPERSON OF INDIA’S LARGEST MEDIA GROUP, BENNETT, COLEMAN & CO. LTD.)
KIRAN SHAW (CHAIRMAN AND MANAGING DIRECTOR OF BIOCON LIMITED.)
INDRA NOOYI (CFO AND PRESIDENT OF PEPSICO.)
VANADANA LUTHRA (FOUNDER OF VLCC HEALTH CARE LTD.)
NAINA LAL KIDWAI (COUNTRY HEAD AND GROUP GENERAL MANAGER HSBC GROUP INDIA)
CHANDA KOCHAR (MD & CEO OF INDIA'S LARGEST PRIVATE BANK ICICI BANK.)
EKTA KAPOOR (FOUNDER OF BALAJI TELEFILMS.)
SUCHI MUKHERJEE (MANAGING DIRECTOR OF LIMEROAD CO.)
RICHA KAR (FOUNDER OF ONLINE LINGERIE STORE ZIVAME.)
ADITI GUPTA (CO-FOUNDER OF WHISPER)
14. Thank You
Branch :- I-MSC
Enrollment No :- IU1983830001
SEM :- 3rd
Presentation By Dev Adnani
