From small wearable devices to large display screens, consumer electronics is one of the largest segments in the manufacturing industry. The vast amount of information, communication and entertainment is bringing a new age of consumer electronics into the world. With ever-evolving technology and demands to meet the needs of tech-savvy consumers, engineers are challenged to design lighter, thinner, and more durable electronics. Today, innovative material solutions can offer greater design flexibility and help gain efficiencies in manufacturing processes. Learn how a new silicone technology is helping many of the world’s leading innovators in the electronics industry make their next generation products more durable and reliable. Watch the webinar: http://event.on24.com/wcc/r/1172034/0F0FDF6DFA515CC981080123B6C801C7

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q This webinar will be available afterwards at
www.designworldonline.com & email
q Q&A at the end of the presentation
q Hashtag for this webinar: #DWwebinar
Before We Start

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Meet your Speakers
FEATURED SPEAKER
Jason McGough
Engineering Sales Representative
Ellsworth Adhesives
Ryan Schneider
Application Engineer &
Technical Service, Electronics
Dow Corning Corporation
FEATURED SPEAKER

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Consumer Electronics Market Trends
Consumer
demand for water
and element
(dust) proof
mobile devices
CONNECTIVITY EVERYWHERE

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Consumer Electronics Market Trends
Thin, versatile devices and displays

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Consumer Electronics Device Design/
Manufacturing Needs
(Voice of Customer)
Reliability/Design Flexibility –
• Smaller form factors in devices require materials with
the ability to be precisely dispensed in a narrow bead.
• New devices utilize various surfaces with different
adhesion needs.
Reworkability –
• Defects can be costly to manufacturers if a device
needs to be scrapped at the end of a production line.

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Efficiency –
• Manufacturers require more automation
and increased throughput to reduce wait
time between process steps.
Consumer Electronics Device
Design/Manufacturing Needs
(Voice of Customer)
Cost Reductions –
• Market demand for lower priced devices has caused OEMs to apply pressure
on device manufacturers for cost reduction.

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Meet Your Speakers
Jason McGough is an Engineered Sales
Representative with Ellsworth Adhesives in the
Silicon Valley area. He has been helping
customers specify engineered adhesives and tapes
into the industrial and electronics markets for 12
years.
Ryan Schneider is an Application Engineer and
Technical Service Specialist with Dow Corning
Corporation. He currently supports electronics
adhesive and protection materials and applications
for consumer, communication and transportation
electronics.

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Introducing NEW Dow Corning
Silicone Hot Melt Technology
• Reliability/Design Flexibility
• IP67 Rating (waterproof, dustproof, chemical resistant)
• Precision narrow beading
• Instant adhesion to a multitude of hard to stick to and traditional
surfaces
• Examples: PC, PMMA, PET, PTFE, Mg, Glass, Al and SUS
• Reworkability
• Silicone hot melt can be reworked without solvent so devices can be
repaired even after going through an entire production line.

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Introducing NEW Dow Corning
Silicone Hot Melt Technology
• Efficiency
• Devices can be assembled within minutes of dispensing and with
instant green strength to move to the next processing step.
• Automation of dispensing reduces scrap and manual placement of
double-sided tape.
• Overall Cost Savings
• Silicone hot melt can save up to 5x when compared to the total cost of
using double-sided tape.
• Compared to polyurethane and other hot melts, reworkability can save
$$ in not having to scrap devices.

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Applications – Mobile Phone
Main Frame (Window)
Bonding
Mobile Phone Camera
Module Assembly
Metal and Plastic Bonding

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Applications – Tablet
Display Window
Bonding Battery Sealing/
Bonding
Back Cover to
Metal Frame
Bonding
Primary & Secondary
Camera Module
-Not Pictured-

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Applications – Laptop
Window Bonding
Battery Bonding & Sealing
- Not Pictured -
Camera Lens & Logo
Back Cover Bonding
Various Plastic & Metal
Bonding

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Applications – Other
Bezel-less TV Metal Frame Bonding
Earphone Assembly
Plastic Bonding & Joints

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Dispense Process
(30 cc syringe in automated dispenser)
Open Vacuum Sealed
Pouch and Remove
Syringe
Insert Syringe Into
Dispenser and Heat
Dispense
*Also available in 300 cc cartridge

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Assembly Concept/Material
Characteristics
Long Open/Assembly Time Long Pot Life

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Dow Corning Silicone Hot Melt
Dispensed Using Fisnar Robot
17
To be inserted by Design World

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Other Products for the Consumer Electronics Market

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Custom
Specialty
Chemical
Packaging
Custom
Specialty
Chemical
Formulation
Dispensing
& Related
Equipment
Specialty
Adhesives &
Distribution
Low-
pressure
Injection
Molding
Inventory
Solutions
Global Source for Materials, Equipment & Expertise
• Over 40 years of industry experience
• Sales and distribution offices around the world, as well as related
manufacturing and specialty service companies.
• Assist customers in the Design, Production, and Supply processes
• Strength, durability, aesthetics, thermal & electrical properties
• Improve productivity, increase quality
• On time delivery, accurate lead times
CONFIDENTIAL

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Who is Dow Corning?
• A joint venture of the Dow Chemical Company
and Corning Incorporated
• A global technology leader in silicon and silicone
development since 1943.
• Headquartered in Midland, MI, USA
• $5.65 billion USD in sales
• $563 million USD net income
• 7,000 products and services
• 25,000 customers
• 11,000 employees
• 3-4% investment of sales in R&D
• 3,059 active patents
• 60 offices and manufacturing locations
*Approximate numbers as of December 31, 2015.

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Contact Information
Ellsworth Adhesives
W129 N10825 Washington Dr.
Germantown, WI 53022
Toll free: +1 800 888 0698
emailmarketing@ellsworth.com
Dow Corning Corporation
Corporate Center
PO Box 994
Midland, MI 48686-0994
United States
Toll free: +1 800 248 2481
electronics@dowcorning.com
If you have questions, please contact us:
Thank You!

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Questions?
FEATURED SPEAKER
Jason McGough
Engineering Sales Representative
Ellsworth Adhesives
Ryan Schneider
Application Engineer &
Technical Service, Electronics
Dow Corning Corporation
FEATURED SPEAKER

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q This webinar will be available at
designworldonline.com & email
q Tweet with hashtag #DWwebinar
q Connect with Design World
q Discuss this on EngineeringExchange.com
Don’t Forget!

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