8. 9
TODAY 10ish years? 20ish years? 30ish years?5ish years?
Noautomation
The driver is in complete
control of
the vehicle at all times
Driver assistance
The vehicle can assist the
driver or take control of
either the vehicle’s speed,
through cruise control, or
it’s lane position, through
lane guidance
Occasional
self-driving
The vehicle can take
control of both the
vehicle’s speed and lane
position in some
situations, for example
on limited-access
motorways
Limited
self-driving
The vehicle is in full
control in some
situations, monitors the
road and traffic, and will
inform the driver when
he or she must take
control.
Fullself-drivingunder
certainconditions
The vehicle is in full
control for the entire
trip in these conditions,
such as urban ride-
sharing.
Fullself-drivingunderall
conditions
The vehicle can operate
human driver or
occupants.
Level 0 Level 1 Level 2 Level 3 Level 4 Level 5
12. 13
Auniqueopportunity
AXA XL’sexclusivepartnershipwithone of theworld’sleadingautonomycompanies, Oxbotica, createda unique
opportunityto be a pioneerin understandinghow insurancewillevolve andthe new capabilitiesweneedto thrive in
the autonomousworld.
13. 14
There had been manytrials,tests andpilots but
theteam nowneeded to create a launchable
product.
14. 15
TODAY 10ish years 20ish years 30ish years
on the road today the messy middle fully autonomous future
15. 16
THISIS WHAT WE DID
So we designed* aproduct vision& roadmap
WARMING UP &
STRETCHING OUR
IMAGINATION
REVERSEENGINEERINGNEW
BUSINESS MODELS
UNDERSTANDING
TODAY’S ECOSYSTEM
HOWDOESMOTOR
ECOSYSTEMWORKTODAY?
ALIGNING ON ECOSYSTEMS
OF TOMORROW
CANWEENVISIONHOWTHE
ECOSYSTEMWILL EVOLVE?
WHY
WHAT’S OUR
PURPOSE?
HOWDOWE WANTTO
IMPACTTHIS NEWWORLD?
HOW
OURPRODUCT VISION &
ROADMAP
HOWDOWE COMMUNICATEOUR
STRATEGY & PLAN?
WHO & WHAT
OURCUSTOMERS & VALUE
PROPOSITIONS
WHOARE OUR FUTURE CUSTOMERS& HOW
WILL WEIMPROVETHEIR WORLD?
*2week process including 2day workshop
16. 17
WARMINGUP& STRETCHING OUR IMAGINATION
REVERSE ENGINEERING NEW BUSINESSMODELS
the terrestrial past the messy middle the streaming present
1998-present
Unlimited DVDs
Monthly subscription
• Building a consumer brand
• Building a subscription customer base
• Build data and recommendations engine
• Establishing high margin model
2007-present
Streamlining
launched in theUS
• Broadband enables streaming
movies and TV shows
• Netflix begins to commission it’s own
exclusive content, increasing definition as
speeds allow
17. 18
on the road today the messy middle fully autonomous future
…whatshould wedo today,what do weneedto learn
and what capabilities do weneedto build?
So if wewant to bealeaderin theseemingly
distant future…
18. 19
Tip: Do a practice paper before trying to answer the actual
exam question
26. 27 TODAY 5-10 YEARS3-5 YEARS1-3 YEARS
PILOT/TRIAL CLOSEDENVIRONMENTS
(warehouses, factories)
CONTROLLEDENVIRONMENTS
(airports,universities,farms)
NEWWORLD TRANSPORT
& OWNERSHIPMODELS
(sharing,PAYG, final
miledelivery)
UNCONTROLLEDENVIRONMENTS
(logistics,transport)
A roadmap forautonomy adoption
To understandthe futurelandscape,ecosystemsandopportunities,we mappedthe
adoptioncurve
Shared vision & language about the future
27. 28
We’d created a clear
vision and first step
The world’s first global Comprehensive
Autonomy Cover and the establishment
of AXA XL’s Autonomy Centre of
Excellence
34. 35
3. TAKE TIME TO GET ALIGNED AROUND THE STRATEGY
If you’re not aligned, don’t move on
35. 36
3. TAKE TIME TO GET ALIGNED AROUND THE STRATEGY
If you’re not aligned, don’t move on
DAY 19AM-2PM DAY 29AM-2PM DAY2 2PM-6PMDAY 12PM-6PM
WARMING UP &
STRETCHING OUR
IMAGINATION
REVERSEENGINEERINGNEW
BUSINESS MODELS
UNDERSTANDING
TODAY’S ECOSYSTEM
HOWDOESMOTOR
ECOSYSTEMWORKTODAY?
ALIGNING ON ECOSYSTEMS
OF TOMORROW
CANWEENVISIONHOWTHE
ECOSYSTEMWILL EVOLVE?
WHY
WHAT’SOUR
PURPOSE?
HOWDOWE WANT TO
IMPACTTHIS NEWWORLD?
HOW
OURPRODUCT VISION &
ROADMAP
HOWDOWE COMMUNICATEOUR
STRATEGY & PLAN?
WHO & WHAT
OURCUSTOMERS & VALUE
PROPOSITIONS
WHOARE OUR FUTURE CUSTOMERS& HOW
WILL WEIMPROVETHEIR WORLD?
36. 37
4. (RE)CONNECTINGTO A DEEPERPURPOSE
Why we’re doing things is more important what we’re doing
37. 38
Action happens whenour beliefin what weshould dois greater than
our fear.
Webuiltthebeliefthatwemustleadtheenablementofautonomytomaketheworldsafer
andimprovetheaccesstomobilityforeveryonearoundtheworld.