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No-Nonsense Logo Design Tips For Small Business Owners

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Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.

But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.

To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.

Publicada em: Design

No-Nonsense Logo Design Tips For Small Business Owners

  1. 1. No-Nonsense Logo Design Tips For Small Business Owners
  2. 2. Ask Questions: A brief is not enough. Ask questions to learn ins and outs of the business to apply the right strategies to design a logo.
  3. 3. Don’t Say How: Don’t try and tell people how your product or service works. Instead, tell them what it does.
  4. 4. Know Different Types of Logo: There are three types of logo, 1. Font-based (lettermark) logos, 2. Illustrative Logo and 3. Abstract Graphic Symbols. Know these types and find out which one suits your business.
  5. 5. Don’t Over-Complicate: Avoid adding unnecessary details to your logo. Because if a logo is too complex to understand or build an instant connection with the audience, it is wasted.
  6. 6. Follow The Grid: Grids hold a design together. Whether you work in print or on the web, you need to understand grids to build a better design.
  7. 7. Balance Is The Key: In logo design, each element should be balanced. Such as dark tones with light hues, straight lines with curved edges, horizontal elements with vertical ones and more.
  8. 8. Choose Fewer Colors: Using too many colors can cause visual conflict in a logo which in turn might make it harder for viewer to focus on a single idea. Therefore stick to minimum, not more than three colors, theme.
  9. 9. Stop Piling Photoshop Effects: These days logo designs across the board are minimalist and responsive. So, avoid overusing effects, they aren’t cool anymore.
  10. 10. Inspire To Be Memorable: The logo is the face of your brand. Make it easily recognizable and memorable. Use simple icons and tailor them with popping colors, fun taglines and unique orientations to standout.
  11. 11. Use Tailored Icons: Use tailored or custom designed icons that are unique to the business. Don’t opt for run-of-the-mill icons that are available everywhere on the Web.
  12. 12. Stay Relevant: Make your logo pertinent to the industry you are targeting. Do basic research to know colors, symbols and icons that are popular in the industry.
  13. 13. Manage Contrast: Whether you are drawing a monochrome logo or a dual color logo, it is important to manage contrasting colors and strike a balance. Similar is required in typography.
  14. 14. Minimize Text: Minimize text as much as possible. Don’t use jargons, elaborate brand names or taglines in the logo. In smaller viewing ports, logos with lots of text appear cluttered and hard to read.
  15. 15. Flat Is Good. Bland Is Boring: The concept of flat design is so stereotyped that it is becoming boring and bland. But smart business owners understand how to blend real elements with flat designs to create distinguished identities and add surface to the logo.
  16. 16. Ensure Consistency: Make sure your logo appears the same on the website, social media covers, stationary/print and marketing collateral all over.
  17. 17. Break Taboos. Break Free.: You must have heard of common logo design taboos like use this and don’t use that or banish certain icons for some awkward reasons. Don’t pay attention to any of these. Break free of these taboos and design freely.
  18. 18. Match The Typeface: Make sure that the typeface you choose should go with the look and feel of overall logo. For example, if you are going with an old-school theme, a classic serif can compliment it well.
  19. 19. Make It Work In Different Sizes: Make sure your logo remains intact and readable in different sizes. Across different viewing ports, the logo should appear the same.
  20. 20. Across The Board Compatibility: Make sure your logo works well across different mediums. Logo readability, colors and details should remain intact on the web or in print.
  21. 21. Don’t Be Afraid of Change: Businesses evolve and so does their brand. It is perfectly alright to make tweaks to your logo or brand over time.
  22. 22. Test For Monochrome: For reasons such as accessibility and legibility on low-res screens, it is advised to ensure comprehension of logo in monochrome. Ensure that your logo renders well in minimum color situations.
  23. 23. Be Open To Feedback: Encourage customers to give their feedback. Collect feedback on various aspects of branding including but not limited to brand identity, experience and more.
  24. 24. Trademark Your Logo: Once you have decided a logo for your small business, make sure that you secure the trademark rights to that logo to prevent infringement.
  25. 25. Don’t Follow Trend Blindly: Trends are meant to be followed but don’t follow every other trend that comes your way. Evaluate each trend wisely and adapt as appropriate.
  26. 26. Creating a good logo is easy, just keep your target audience in mind when you’re putting a logo together. Thank you!

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