Rudger de Groot

Enschede Area, Netherlands Netherlands

Digital Optimizer - CRO, A/B Testing, Data-Driven Experimentation, Amazon Marketplace | International Keynote Speaker

Advertising / Marketing / PR

With his company Mintminds, Rudger assists a wide range of companies across Europe with CRO strategies and testing activities. No matter the tool or analytics platform, CRO and A/B testing can only succeed if the right process is in place, the right test setup is determined and all relevant test data goes into an analytics platform or DMP. Only when these prerequisites are met we can truly use creativity, psychological theories and new business ideas to deliver valuable insights that help improve your customers experience. And in doing so, ensure the future of your business.