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PIECE OF CAKE
®
Introduction & self-understanding
Founded in 2009
limited commercial partnership
registered in Germany
privately owned & independent
Hamburg is our home.
We may only have one representation…
The world is our oyster.
…but most of our clients are globally active. And so are we.
Branding
• Brands are ideas and identities
that make products and services
unique. And desirable. They help
differentiate similar offerings and
increase the likelihood of a
purchase.
• We create new brands. And re-
create existing ones.
• We understand brand ideas and
help distinguish, grow and
preserve them. That’s how you
build brand equity.
• Our brand understanding allows
us to make brand ideas tangible,
supportable, likeable.
Marketing
• Marketing is the art of knowing
• … which audience a brand
offering is relevant for…
• … how the offering needs to be
presented and experienced…
• … and how the audiences can
be reached.
• We have a well-informed, insight-
driven, experienced and instinctive
idea of who the customer is, which
channels to use and how to make
an approach that sticks.
DISCIPLINES
Communication
• We translate brand and marketing
messages into tangible, fun
experiences.
• We never go below because only good
communication makes the brands
approach towards a potential customer
legitimate…
… and makes a relationship between
customers and a brand more likely.
Strategy
Creation
Theory
Practice
Branding
Marketing
Communication
REASON WHY: HOLISTICAL HYBRIDS
We are holistic hybrids who think beyond siloed structures. We are therefore able to offer
• seamless, zero-loss transitions between consulting, strategy, creation & execution
• fully integrated, “realisable” on brand, on strategy, on audience, on budget creativity
No matter whether the audiences are internal or external, brand owners or brand followers, employees or customers.
CHARACTERISTICS
Sincerity
• We are autodidactic and intuitive.
We approach each and every job
individually.
• We are no strategy, marketing or
advertising “groupies” and
indifferent towards the vanity and
status symbols.
• Our neutral, unbiased positioning
allows us to think audience-driven
and come up with truly unique
approaches.
• No interest in “run of the mill” account
business.
• As a quality-focussed boutique agency with
an organic growth, we only handle a limited
number of clients.
• We are happy to provide customised
solutions and hand them over to our clients
or their other agencies for implementation.
Exceptional talent
• Unusual configuration of competencies
due to the shareholders unconventional
vitas.
• As creative strategists and strategic
creatives we are capable of consulting
the entire path from brand creation to a
singular communication measure.
Low-level competition
Consulting
• strategic advisory
• creative direction & guardianship
• inspiration
• lectures & workshops
Strategies
• brand
• marketing
• communication
Concepts
• singular measures
• broad campaigns
• sustainable long-term
platforms
SERVICES
PRODUCTS (agency-focussed)
• Get your teams going with
this creative project kick-off.
• Initialisation of agency team
and creative process with
6-10 insight and brief based
core idea approaches
summarised in copy-written
and mood image visualised
one-pagers
Idea paper
• We upgrade displays from
well-structured, nicely worded
slideshows to a gripping
multi-timbral piece of
entertainment your client
won’t forget.
• Make sure your message is
not just heard and seen, but
felt and understood.
Presentation direction
• We can also run your entire
creative pitch, from the birth
of the initial idea to the big
“reveal” in front of the client
• In close collaboration with
internal project managers,
creative teams etc.
Pitch lead
• Inspirational workshop
• Initiate the evolution of how
your agency generates,
creates, conveys and stages
ideas …
• Leave your routines behind
and let your teams break on
through to the other side.
Education
Our range of products and
services remains elastic.*
*Because we manage
whatever concerns our
clients have.
Omnipotent universal weapon
and special force
Clients use us as an
Whenever a delicate branding, marketing or communication issue requires a more sophisticated and
distinguished output.
We may look small
But we have worked for some big guns on some pretty big stuff.
Apparently, what clients enjoy
most about our work is:
it’s handmade and crafted
it’s wholesome
it’s great quality
we have fantastic ingredients
and unusual recipes and combinations
and the end product is exceptionally delicious.
We like to think: no matter how
serious a brand, marketing or
communication related challenge, with
us finding a solution should be a …
PIECE OF CAKE
®

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160616_POC_Who-is_Basic

  • 1. PIECE OF CAKE ® Introduction & self-understanding
  • 2. Founded in 2009 limited commercial partnership registered in Germany privately owned & independent
  • 3. Hamburg is our home. We may only have one representation…
  • 4. The world is our oyster. …but most of our clients are globally active. And so are we.
  • 5. Branding • Brands are ideas and identities that make products and services unique. And desirable. They help differentiate similar offerings and increase the likelihood of a purchase. • We create new brands. And re- create existing ones. • We understand brand ideas and help distinguish, grow and preserve them. That’s how you build brand equity. • Our brand understanding allows us to make brand ideas tangible, supportable, likeable. Marketing • Marketing is the art of knowing • … which audience a brand offering is relevant for… • … how the offering needs to be presented and experienced… • … and how the audiences can be reached. • We have a well-informed, insight- driven, experienced and instinctive idea of who the customer is, which channels to use and how to make an approach that sticks. DISCIPLINES Communication • We translate brand and marketing messages into tangible, fun experiences. • We never go below because only good communication makes the brands approach towards a potential customer legitimate… … and makes a relationship between customers and a brand more likely.
  • 6. Strategy Creation Theory Practice Branding Marketing Communication REASON WHY: HOLISTICAL HYBRIDS We are holistic hybrids who think beyond siloed structures. We are therefore able to offer • seamless, zero-loss transitions between consulting, strategy, creation & execution • fully integrated, “realisable” on brand, on strategy, on audience, on budget creativity No matter whether the audiences are internal or external, brand owners or brand followers, employees or customers.
  • 7. CHARACTERISTICS Sincerity • We are autodidactic and intuitive. We approach each and every job individually. • We are no strategy, marketing or advertising “groupies” and indifferent towards the vanity and status symbols. • Our neutral, unbiased positioning allows us to think audience-driven and come up with truly unique approaches. • No interest in “run of the mill” account business. • As a quality-focussed boutique agency with an organic growth, we only handle a limited number of clients. • We are happy to provide customised solutions and hand them over to our clients or their other agencies for implementation. Exceptional talent • Unusual configuration of competencies due to the shareholders unconventional vitas. • As creative strategists and strategic creatives we are capable of consulting the entire path from brand creation to a singular communication measure. Low-level competition
  • 8. Consulting • strategic advisory • creative direction & guardianship • inspiration • lectures & workshops Strategies • brand • marketing • communication Concepts • singular measures • broad campaigns • sustainable long-term platforms SERVICES
  • 9. PRODUCTS (agency-focussed) • Get your teams going with this creative project kick-off. • Initialisation of agency team and creative process with 6-10 insight and brief based core idea approaches summarised in copy-written and mood image visualised one-pagers Idea paper • We upgrade displays from well-structured, nicely worded slideshows to a gripping multi-timbral piece of entertainment your client won’t forget. • Make sure your message is not just heard and seen, but felt and understood. Presentation direction • We can also run your entire creative pitch, from the birth of the initial idea to the big “reveal” in front of the client • In close collaboration with internal project managers, creative teams etc. Pitch lead • Inspirational workshop • Initiate the evolution of how your agency generates, creates, conveys and stages ideas … • Leave your routines behind and let your teams break on through to the other side. Education
  • 10. Our range of products and services remains elastic.* *Because we manage whatever concerns our clients have.
  • 11. Omnipotent universal weapon and special force Clients use us as an Whenever a delicate branding, marketing or communication issue requires a more sophisticated and distinguished output.
  • 12. We may look small But we have worked for some big guns on some pretty big stuff.
  • 13.
  • 14. Apparently, what clients enjoy most about our work is:
  • 15. it’s handmade and crafted it’s wholesome it’s great quality we have fantastic ingredients and unusual recipes and combinations and the end product is exceptionally delicious.
  • 16. We like to think: no matter how serious a brand, marketing or communication related challenge, with us finding a solution should be a …