Futuremedia - Beyond the Buzz
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A glimpse at the Future of Media presented to the Media and Entrepreneurship Students at the Digital Arts and Entertainment Lab at Georgia State University
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Futuremedia - Beyond the Buzz
- 1. FutureMedia: Beyond the Buzz Derek Woodgate President The Futures Lab, Inc November, 2013
- 6. Beyond the Buzz Beyond the Buzz Crossmedia, remediation, multi-media platforms, interactive storytelling, modality transformation, hypermedia, transmedia, intermediation sites, AWATAD, ipersonalization, remix, simulation, clickers, deep tagging, mapping mashups, screencasting, tag clouds, paywall, snackable content, p-commerce, SoLoMo, earned media, gamification, growth hacker, agile… Beyond the Buzz
- 9. The Future Media Landscape • Media industry will grow faster than US economy over the next 7 years (4.6% ‐5.0% p.a.) • Magazines will remain bigger than video games in 2017 • PPV, VOD, OTT will outstrip physical product by 2016 due to 4.9% decrease in sales of physical • Film industry revenues will reach $60 billion by 2020 from $40 billion in 2012 ‐ US sales of movie 'ckets = 1.3 billion in 2012 with an average price of $9.60. • Mobile video ‐ key growth area • OOH adver'sing – up 5‐6% • TV adver'sing – up 6% • Mobile/Tablet increasing news consump'on
- 10. 10 Intelligent machines robotics / AI In-car heath network//Navigation OLEDs Distribution Traders Semi-autonomous agents / avatars Sexual attractiveness Fused Sensors systems Reproductive health Real doll Interchangeable modules Cultural integration Convergent health management system Virtual worlds Convergent media / data systems Standards / legislation On-line workouts Fun, enjoyment Creativity time Energy foods Weight management Comfort havens Age defiance Neuro stimulation Life meaning Sub-conscious stimulation Sleep Furniture Spiritual growth Dream enhancers Positivism Sleep systems Dream ambient networks Tai Chi Life extension Natural / organic foods Immunity boosting Nutraceuticals Bio-monitoring Resurgence in organic Biosimulation Seamless, ubiquitous computing Entertainment systems Greater human agency: Connectivity, community, curation and collaboration – Democratization of media - new social spaces Nutritional value management peNanoencapsulation Small scale local agriculture Biofeedback Precision health monitoring Supplements Core Training Dreams New company structures and transac'on /sell‐ through/ distribu'on models Corporate Consolida'on Environmental concerns Yoga Digital tracking Beauty On-line health and well-being sites communities Sensors / biometrics Well-being and social aspects Intelligent displays Life enrichment Brain Fitness Energy Machine to machine Gaming Wearable sensors Stress & fatigue relief Vitality Exercise and FitnessSpirit boosting Production: from robotts to “Make” delivering sensation Diagnostics Sexbots Light therapy Grooming Body Sculpting Collaborative farming Meat on a sheet Vitamins and additives Integrated food systems Cognitive feedback Interactive training Bioscience MeditationBiogenetics Recharging Digestive aids Bioengineering Remote diagnostics Sound programming Adventure sports Virtual terminals Personal care Sustainability Ambience modulation Food substitutes Social networks Fitness programs Brain Foods Performance analysis Embedded tech Corporate services Mood tracking Telematics Fulfillment Work hours Slowtime Independent farms Antioxidants Spare time Happiness Plug & play Sports Service Mind, body and soul Visibility Mood Foods Exergizing Sexual performance enhancement Feedback & new effec'veness criteria and metrics The Power of Search: Effec've recommenda'ons Big Data ‐ visualiza'on AWATAD Delivery ‐ agile From mobile devices to Super HD one‐to‐one adver'sing Emotional wellness Standard of living Stability Health communities Healthy eating Transforma've space, immersion/ telepresence and interac'on, blended worlds Skin Care New media formats and expanding scope and imagina'on Home fitness system Gyms Personal coach Aromatherapy In-body sensing Prevention Crossover & hybrid revenue streams – retransmission, payment systems & service plaforms/paywalls The Future of Media Remix Lifestyle ‐ Changing role of audience ‐ presence/ experiences Mapping poten'al future drivers Content king Interac've storytelling Gamifica'on , Story in Story + AR(
- 11. Cri'cal future drivers Crossover & hybrid revenue streams – retransmission, payment systems, service plaforms New company structures & transac'on / distribu'on models Corporate Consolida'on Transforma've space, immersion/ telepresence and interac'on, blended worlds AWATAD Delivery ‐ agile From mobile devices to Super HD, ajen'on adver'sing The Power of Search: Effec've recommenda'ons Big Data ‐ visualiza'on Production: from robotts to “Make” delivering sensation Feedback & new effec'veness criteria and metrics Content king Interac've storytelling Gamifica'on, Story in Story + AR Greater human agency: curation collaboration Democratization of media Remix Lifestyle ‐ Changing role of audience ‐ presence/ experiences New media formats and expanding scope and Imagina'on Content Produc'on Audience Business
- 15. Content
- 16. New leverage agents • Video plaforms • TV channels – smaller content bundles • MSOs – AWATAD • Real‐'me micro‐segmented ad inser'ons • Cloud‐based delivery • Second screen/windowing • Event TV • Fan‐funded programming The power of retransmission, resell and omnibus
- 17. From mobile to Super HD TV • 90 inch showing auto‐stereoscopic Mul'view Ultra HD produc'ons • Interac've TV • Holographic TV • Mobile TV
- 22. Cinema and AR
- 24. Programmable movies • Movies that change with context (observer, emo'ons, place, or 'me). • Long‐ Distance Barcodes work to make both cameras and the world more intelligent, by allowing users to piece together and merge separate images using metadata encoded into the image. • This work will allow for the merging of mul'ple viewpoints to create richer stories from varied storytellers.
- 25. The power of AI
- 30. Interac've storytelling in annotated environments • iRiS (Immediate Remote Interac'on System • User can “paint”, create a game like a jigsaw puzzle, an interac've story with one or more par'cipants on a façade from a mobile device. • ANW (ar'culated Naturality Web and computer vision
- 33. CCTV
- 35. Produc'on
- 40. Mapping tools
- 44. Next‐Genera@on Synthe@c Performers • Introducing levels of autonomy into the synthe'c performer • Enabling more flexible, engaging, and directable robot‐mediated performance on the set. • Second Skin is a project to build a wearable fabric that supports millimeter‐accurate loca'on and bio‐parameter tracking at thousands of points on the body.
- 45. AI –human interac'on • Music Creatures: Synthetic AI animals act as an interface to direct and act with humans in movies.
- 47. Interac'on
- 49. 3D Printed Merch
- 50. Make Magic
- 51. Immersion
- 53. Augmented affect and atmospheres• • Socially aware systems, ambient and sensa'on enhancers • Voice to vision • Smell walls • Temperature amplifica'on • Wearables
- 56. Business
- 59. Employment criteria • Global: willingness to relocate • Innova'on: 12‐18 months head start • Ability to collaborate with interna'onal teams • Depth of skill, breadth of knowledge • Transferable skills across plaforms • Innova've thinking in convergence terms • Ability to understand prototyping and accelerators
- 61. New revenue models • Access vs. ownership – Streaming rules • Smaller subscrip'on bundles • Paywalls • Portability/ mul'‐device streaming • Delayed viewing • Delivering personalized meaning and relevance • Leveraging big data – ajen'on‐based content • Power and intercommunica'on of the “crowd”