This document discusses modernizing a company's data architecture using data virtualization to improve agile data delivery. It describes the company's current federated model and need to respond more quickly. The proposal is to implement a data virtualization layer to land data from various sources, create a conformed data warehouse, and provide a single data access point. This would virtualize data, reduce costs, improve flexibility and throughput, and accelerate change cycles compared to the current environment. A specific example of using this approach to enable daily and intra-day reporting from a new system is also described.