© 2015 IBM Corporation
Accelerating Cognitive
Business with Hybrid Cloud
mdenny@id.ibm.com
https://id.linkedin.com/in/dennymuktar

1) The Customer-activated Enterprise, Insights from the Global C-suite Study, IBM Institute for Business Value, 2013
2) IDC Directions, "How SaaS Gets Built" Doc # DR2014_T3_RM March 2014
3) See ProgrammableWeb, http://www.programmableweb.com/category/all/apis?order=field_popularity.
100%
70%
14000+
Frontline
Decision Making
Business Leaders
go Mobile First
Real Time Insight
Driven Processes
CIOs enable fast
insight-driven decisions
Digital
Innovation
Developers are rewriting
the world in code
of the LOB apps in customer-facing
roles will be built for mobile-first
consumption by 20171
of CIOs say analytics
and big data drive
innovation at their firm2
APIs published today,
public APIs doubled in the
past 18 months3
Disruptors are reinventing business
processes and leading their industries
with digital transformations

© 2015 IBM Corporation
© IBM Corporation 3
cognitive
: of, relating to, or involving conscious mental activities (such as thinking,
understanding, learning, and remembering)
Ray Kurzweil Killing Machine Lt. Comm. Data

© 2015 IBM Corporation
© IBM Corporation 4

5Page© 2015 IBM Corporation
Computing is going into things we never thought of as
computers.
And, we’re putting computing into the hands of billions of
people.
The data that has resulted is the world’s new natural resource.
Code at the core. Built on cloud. Fueled by data.
Transformed through cognition.
A Cognitive Business

© 2015 IBM Corporation
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What kind of Cloud?
More than 65% of Enterprise IT
Organizations Will Commit to Hybrid Cloud
Technologies Before 2016, Vastly Driving
the Rate and Pace of Change in IT
Organizations

© 2015 IBM Corporation
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© 2015 IBM Corporation
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Hybrid Cloud
Hybrid Cloud Definition
“The connection of one or more clouds to
on-premises systems and/or the connection
of one or more clouds to other clouds”
Successful hybrid clouds deliver:
1. Integration and portability
2. Data and analytics
3. Visibility, control and security
4. DevOps Productivity
Existing IT
Private
Public

© 2015 IBM Corporation
Clients want both Business and IT outcomes in Enterprise transformation
“Deliver IT-as-a-Service”
(existing solutions)
• How to control and govern services and
service providers across the Enterprise?
• How to speed provisioning and and deliver
usage based costing?
• How to ensure security and regulatory
compliance across deployment models?
• How to gain operational insights to
optimize and streamline operations?
“Deliver Innovative Solutions”
(cloud-native solutions)
• How to rapidly deliver new, innovative business
services with exceptional customer
experiences?
• How to leverage data to gain insights for
delivering differentiated value to customers?
• How to build applications by composing
services from within the Enterprise and from the
services ecosystem?
• How to foster an innovation culture within the
organization?
Enterprise
Transformation
Optimize Enterprise
IT Outcomes
Innovate Business
Business Outcomes
Systems
of Record
Systems
of Engagement

© 2015 IBM Corporation
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Outcomes are creating challenges to balance Reliability and Agility
Agility needs:
• Flexibility
• Choice
• Speed
• Variable cost
• Options for
managed
services
Enterprise
Traditional
Multiple
SaaS
Multiple
PaaS
Multiple
IaaS
Reliability needs:
• Visibility and control
• Cost effectiveness
• Scale with consistency
• Security compliance
• Governance
AgilityControl
New
Vblock IBM Exadata
Other Other Other
Addressing these requirements with cloud has introduced a number of pains
1. Lack of Visibility & Control across growing numbers of service providers
2. Shadow IT with LOBs leveraging the Cloud and bypassing Central IT
3. Complex Integration of a multitude IaaS, PaaS, and SaaS Cloud Providers
4. Complexity in Supporting and Managing multi-sourced IT Infrastructure

© 2015 IBM Corporation
Achieving Desired Business and IT Outcomes
Ensures consistency & compliance
• Reporting and trending analysis
enables strategic and proactive
responses to enterprise needs
• Automation drives consistent and
reliable Business and IT processes.
• Ensures Enterprise security policies are
implemented consistently across all
environments
• Allows visibility and consistency across
the Hybrid Cloud
Offers end users choice and flexibility
• Robust self-service portal with greater
choice of services from multiple
providers
• Control, manage and govern
providers easily
• Balances agility and cost with control
to give users flexibility of choice within
policy
• Eliminates need for Shadow IT
Enables IT-as-a-Service delivery
• Brings speed and agility to respond to
business needs
• Eliminates Enterprise IT rescue from
issues derived from Shadow IT usage
• Leverages Enterprise knowledge,
expertise, & services
Enables Dev Ops across the
Enterprise
• Business and IT Teams reach
objectives more quickly driving
efficiencies in design (up to 60%) and
maintenance/update (up to 80%)
cycles
• Drive informed decisions through
expert guidance and best practices
• Deliver applications with greater
efficiency (up to 98% faster) and cost
management (up to 89% reduction)
Managed Services
Cloud
Brokerage Services
Hybrid
Cloud Services
Innovation
Platform
Service
Management
& Orchestration
Integration
Services
Managed Services
Service
Catalog

© 2015 IBM Corporation
= most popular
Common Hybrid Use Cases
IBM Confidential
Next Gen Hybrid Workloads
Hybrid Cloud
Brokerage &
Management
Hybrid Infrastructure Scale Out
Independent
Workloads
SOE - SOR
Integration
Portability &
Optimization
Backup and
Archive
Capacity Access
Disaster
Recovery
Choose private,
public or hybrid
cloud based on
independent
workload
requirements
Systems of
Record on Private
and Systems of
Engagement
on Public
Application
and/or data are
portable and can
go to and from
public and private
for improved
optimization
Planned or Policy
based
Management and
sourcing across
multiple
environments
(infrastructure,
platform & app)
Leverage off-
premise
resources for
backup and
archiving of on-
premises
resources
Opportunistic use
of public cloud as
additional
resource for
large jobs (e.g.,
HPC, BigData,
Batch)
Setup and make
available a
parallel
environment off-
premises
Private Public
App Ａ
App Ｂ
App Ｃ
App Ａ
App Ｂ
App Ｃ
Private Public
App Ａ
App Ｂ
App Ｃ
App Ａ
App Ｂ
App Ｃ
EnvironmentEnvironment
ServiceService
Private Public
AppApp
Dev / TestProduction
EnvironmentEnvironment
ServiceService
Private Public
AppApp
Dev / TestProduction
Private Public
App BApp Ａ
Private Public
App BApp Ａ
Private Public
App Ａ
Public
Policy
Private Public
App Ａ
Data Store Data Store
App Ａ
Data Sync.
Private Public
App Ａ
Data Store Data Store
App Ａ
Data Sync.
Private Public
App Ａ
App A (1) App A (2)
Private Public
App
Data
Emerging

© 2015 IBM Corporation
Industrialized Hybrid Cloud: IBM’s Differentiator
Hybrid Infrastructure
Hybrid Development
Hybrid Operations
PublicLocal Dedicated
IBM Industrialized Hybrid Cloud
Transform Your
Infrastructure
Transform Your
Operations
Transform Your
Processes
Transform Your
Applications
Transform Your
Business
into a
Digital Enterprise
Open Standards
Cloud Management: Modular IT Services
Integration
Visibility & Control
Security
DevOps
Portability
Data Localization and
Management
Intelligent Cloud Brokering and Management
Analytics
Security
ProfessionalServices
ManagedServices
Partners

© 2015 IBM Corporation
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Cloud Business Apps
(SaaS)
Digital Innovation Platform
(PaaS)
World Class Cloud Infrastructure
(IaaS)
Watson
Analytics
IBM Verse
Kenexa
Talent Suite
Digital
Marketing
…
IBM Cloud
Orchestrator
Gravitant
IBM provides a broad cloud portfolio

© 2015 IBM Corporation
STRATEGIC
ACQUISITIONSWe invested in hybrid cloud
for you in 2015
100% of relevant IBM software on IBM Cloud
Over 200 new and enhanced cloud services
8 new datacenters
(incl. Australia, Brazil, and India)
20K new Bluemix users/week
3.2B Watson API calls per month

© 2015 IBM Corporation
Hybrid Your Way
VMware partnership
IBM API connect
New Platforms
Blockchain
Cloud video platform
Watson Cognitive Services
Composable Development Tools
Bluemix OpenWhisk
Cloud Data Services
GitHub Enterprise partnership
Swift on IBM Cloud
Innovations for
hybrid cloud today
and tomorrow

19Page© 2015 IBM Corporation
1. Next Steps – Identify & Prioritize Areas for Cloud Adoption
Cloud Adoption Advisor Online Assessment:
https://www.ibm.com/cloud-computing/us/en/advisor/
http://ibm.co/1Sz9GuJ
One of the biggest obstacles to utilizing cloud computing in your organization is knowing how to approach
your cloud journey and focus your efforts. This 20-30 minute assessment will help you identify and prioritize
areas to achieve your cloud adoption goals. After completing the questions, we'll provide you an online
assessment, and an opportunity to download a PDF of your results and your answers to the assessment
questions.

20Page© 2015 IBM Corporation
2. Next Steps – Understand your Cloud IT Economics *Complimentary*
Which IT solution costs less? The answer depends on your IT requirements and business strategy.
IBM offers no-charge IT economics studies to help you examine economic differences between solutions and provides recommendations to
help you determine your IT strategy

Thank You
mdenny@id.ibm.com
https://id.linkedin.com/in/dennymuktar