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Running head: Social Construct of Gender 1
Question Three
In addition to pointing out that the whole notion of gender is socially constructed, Julia Wood’s
text, Gendered Lives, also goes to great lengths to explore the many communicative differences
that exist between men and women. She addresses the areas of verbal and nonverbal
communication while also exploring how we learn our conceptions of gender from our families
and how they continue to be played out in our interpersonal relationships.
Review these areas (being sure to extend beyond Wood’s text) while also exploring more
expansively the implications of Wood’s research for our work lives. How do gender differences
play out at work? Does research suggest that there are still differences? Do you agree? Disagree?
How about other researchers? What do they have to say about gender differences in corporate
and organizational contexts?
Explain your reasons and support your reasons with appropriate references. Source:
Wood, J. T. (2009). Gendered lives: Communication, gender, and culture. (9th ed.). Boston, MA:
Wadsworth.
Denise Aguilar
CCOM: 9999_91
March 7, 2011
Social Construct of Gender 2
Abstract
The social construct of gender in interpersonal relationships in the workplace is not equal.
Women are still facing disparities in the workplace compared to men. How women learn gender
is affecting them in the workplace financially and socially, in terms of pay and mentoring. The
“glass ceiling” is still in place, even after all the strides women made over the years. In addition,
the environment at the workplace is considered as an “old boy network,” a male dominated
environment where women are at a disadvantage. Due to advertisements and socialization of
gender, men and women hold women back in the workplace. Views on women are negatively
stereotyped, which becomes a hindrance. Research shows that there are differences in the
workplace, which stem from protective labor policies. Once women become mentors to more
women as men do and are direct in their communication, then there will be equality in the
workplace.
Social Construct of Gender 3
Social Construct of Gender
Cultural differences play a role in the construct of gender. Gender cannot be examined
universally because gender is based on social constructions according to ones’ biological sex.
Diversity is an important factor when examining gender roles. Therefore, all examination of
gender roles will be focused on men and women who are heterosexual, middle/upper class,
Caucasian, university educated, and English as their first language. Discussing about other races
will complicate the analysis due to different cultures that need to be factored in.
Not all gender can be treated as assumingly American. Other cultures need to be studied
in terms of gender. In Women’s Studies in Communication, Julia T. Wood (1992) noted how
cultural differences do shape the lives of women and how cultural conditions do influence
women’s communication (as cited in Uchida, 1997, p.16). Race and class operate as social
relations, in other words, gender cannot be independent from race and class because it varies
across all cultures. In Bringing the “Culture” Back In: A Culture Building Approach to Gender
and Communication, Aki Uchida (1997) stated, “race, ethnicity, class, and sexual orientation,
whether they are seen as ‘cultures’ or ‘subcultures,’ create diversity among women even when
they are seen as ‘Americans’” (p.17). Therefore, gender cannot solely be universally analyzed;
gender needs to be examined through individual cultures. Also, assuming that women can relate
to other women does not automatically become the common thread to generalize all women.
Uchida (1997) reinforced the idea that gender cannot be used as a “common denominator” to
generalize all women. “Despite the differences that women and the power that some women
have to exclude, ignore, or appropriate others” (Uchida, 1997, p.17). That is the reason this
analysis needs to be focused on a specific type of woman, along with men, to create a consistent
Social Construct of Gender 4
view. Including other cultural factors and not examining those will only make this analysis
invalid.
Verbal and Non-Verbal Communication: Disadvantages at Work
Women in the workplace are at a disadvantage. The way women communicate, verbally
and non-verbally, is not in line with the masculine communication that is prevalent in the
workplace environment. In Shadows and Silences: How Women’s Positioning and Unspoken
Friendship Rules in Organizational Settings Cultivate Difficulties Among Some Women at Work,
Anne Helaine Litwin and Lynn O’Brien Hallstein (2007) found that “work and professional life
have historically been a masculine domain, almost all of the workplace environments are coded
‘masculine’” (p.129). Men in the workplace are privileged because the way they communicate,
verbally and non-verbally, is favorable for them. Women may feel pressure to convert into the
masculine model to stay afloat at the workplace. Men have more power at the workplace because
it is more suited for them. The masculine codes that males learn as children make it easier for
them to communicate in the workplace because it is male dominated. In “Pioneers, Girlfriends
and Wives:” An Agenda for Research on Women and the Organizational Culture of
Broadcasting by Patricia F. Phalen (2000), she also noticed this power in the workplace, even if
men are not consciously realizing this. “The masculine model is presumed to be the
‘professional’ model, and women feel pressure to adapt to particular styles of communication,
behavior, processes, and standards” (p.233). If women adapt to masculine communication styles,
that may make the workplace an easier environment to communicate with the opposite gender.
Women and men have certain expectations of what jobs each gender may pursue in a
male dominated environment. Many women will have to settle with any job they are able to
Social Construct of Gender 5
receive. In Participation in Decision-making and Job Satisfaction: Ideal and Reality for Make
and Female University Faculty in the United States by Jerry L. Allen and Ben B. Judd (2007),
the authors have shown in communication research that the gender differences in communication
are related to the occupational outcomes of those differences. Their research suggests that social
and occupational outcomes in the U.S. that often turn on perceptions directly related to
expectations attached to those differences (Allen and Judd, 2007, p.160). Therefore, the
socialization of women and men are related to the jobs that they pursue.
Verbal and non-verbal communication are a factor in the dynamics of the workplace.
Those differences in the workplace can create inequities over time. Men and women need to be
aware of the differences, so they can use those differences to their advantage. In When Does
Gender Matter in Negotiation? by Dina W. Pradel, Hannah Riley Bowles, and Kathleen L.
McGinn (2005), the authors state that ambiguity in the workplace can trigger different behaviors
from men and women. “Awareness of the factors that create gender-related advantages and
disadvantages can help you mitigate their consequences— and promote a more egalitarian
workplace” (Pradel et al., 2005, p.3). The differences between men and women can create
conflicts, however, as long as there is awareness between the two, then each gender will have a
higher potential for less misunderstandings. Uchida (1997) also agreed with being aware of
cultural differences in the workplace to resolve misunderstandings. “Communication problems
and conflicts between women and men are seen as due to the difference, the implication being
that an understanding and awareness of the difference can clear the ‘misunderstandings’”
(Uchida, 1997, p.15). Men and women are culturally different; it is inevitable that there will be
miscommunication.
Social Construct of Gender 6
As gender differences are revealed in the workplace, men and women can use their
differences as an advantage instead of a disadvantage. Viewing gender as a disadvantage or as
negative only creates aggression. For example, if a woman sees her gender as problematic in the
workplace, she will non-verbally communicate that disapproval and will reflect that when
communicating with other women, in turn, reinforcing that women internalize negative
stereotypes and reflect them on others. Litwin and Hallstein (2007) stated, “believe that the
indirect aggressive behavior between women probably reflects the legacy of distorted power
relations where oppressed groups internalize the negative stereotypes about their own group and
turn on each other” (p.127). Women may feel betrayed if another woman begins to turn on one
another. Besides the fact that all women are competing against men, the workplace will be more
hostile if each gender were turning on each other. Therefore, Women are in a disadvantage in the
workplace if they are verbally and non-verbally aggressive to one another. If women view their
gender as an advantage, it can only benefit them in the workplace.
In interpersonal relationships in the workplace between men and women, women’s verbal
communication style is known to be collaborative. Litwin and Hallstein (2007) have found
evidence that “both feminine friendship and speech rules are founded on equality and feature
communication strategies that foster connections, support, closeness, and understanding”
(p.123). For example, girls like to play games that involve communication, collaboration and
support such as “house” and “kitchen.” These types of games include involvement from all who
are participating and constant communication to play the game successfully. Women’s styles are
often referred as casual, comfortable, mediating, and collaborative (Phalen, 2000, p.239). On the
other hand, in Gendered Lives: Communication, Gender, and Culture by Julia T. Wood (2009)
Social Construct of Gender 7
she observed that men communicate to accomplish tangible goals, exert control, preserve
independence, entertain, and enhance status (p.130). For example, when men play video games
amongst each other, that is the time they usually communicate more while exerting their control
and goals within that medium. They feel empowered when they win the video game and a bond
amongst one another. Men create a “brotherhood” when they can perform masculine styles of
communication.
The difference women and men have in verbal and non-verbal communication are
derived from their social constructs. Their culture molds the way men and women communicate.
Wood (1992) noted that the way they communicate can reveal their experiences and
understanding of their gender, “differences between women and men… reflect gender as a social
relationship maintained by structural and material practices of a culture” (as cited in Uchida,
1997, p.16). Therefore, culture does not only determine a person’s perspective on gender but also
construct how they will experience it. In standpoint theory, according to Wood (2009), “a
standpoint is achieved- earned through critical reflection on power relations and through
engaging in the struggle required to construct an opposition stance” (p.56). In other words, a
person’s viewpoint stems from the location and construction of social groups. When a group is
marginalized or the “second class citizen”, that group can generate a standpoint of how the
society at large works. For example, women are the marginalized group in society, they have a
certain standpoint of how the workplace functions. Women share the common experience of
being in a disadvantaged position compared to men. That inequality grants men institutional
power and privilege. Men, who are the dominant group, do not need to understand the view of
the less privileged group. Therefore, the communication of women is affected by their
Social Construct of Gender 8
standpoint. Uchida (1997) stated that cultural differences do play a role in the conditions that
shape women’s lives and the understanding women construct from the conditions both of which
affect their communication (p.17). According to standpoint theory, women are most likely to
develop certain skills, attitudes, and ways to understand the world due to their role as a member
of socially constructed groups (Wood, 2009, p.57). One of these skills can be manipulation and
indirect communication. Litwin and Hallstein (2007) noted that women learn to be indirect in
their communication when they learn to fear inflicting pain (p.127). Women learn indirect
behaviors such as manipulation and indirect competition in a male dominated workplace
environment.
Verbal communication in interpersonal relationships in the workplace is different
according to the gender. Men and women are socialized into speech communities. Women are
socialized to regard speech as a way to maintain relationships. When women are communicating
in interpersonal relationships, they tend to show interest in others’ responses and give examples
of their own life to show they understood the comment. For example, if a woman is grieving
over a death in the family to another woman, that woman receiving the information will most
likely share a similar story to console the grieving woman. The same type of interaction is likely
to occur within the constructs of any conversation. Women are responsive when they are in a
conversation. When men are verbally communicating in interpersonal relationships, they
communicate to prove themselves or enhance their status. Their communication style is linear
and to the point. Men tend not to reveal much involvement in a conversation. Men are minimal
in their response are more forceful and authoritative in their speech. This stems from how men
were socialized as boys from the games they played and the reactions they received when
Social Construct of Gender 9
learning how to verbally communicate as a male from those he was seeking approval from. The
same goes for women. When the were girls played house or school, these games fostered
collaboration, support, and understanding.
In non-verbal communication, women are defined by their relationships with others. Men
are defined by activities, accomplishments, and/or positions (Wood, 2009, p.119). Non-verbal
communication spans from physical appearance, artifacts, and haptics, along with many others in
the workplace. Physical appearance in non-verbal communication can reveal a lot about
someone’s gender. For example, if a woman wears a dress or a power suit, she can either can be
seen as girly or be viewed as serous. Again, due to the workplace environment being suited more
for men, men in terms of physical appearance are less scrutinized over wearing a suit to work
compared to a woman wearing a suit to work. Their clothing choices can interpret their gender in
ways that may benefit them in the workplace or place them at a disadvantage, for example, if a
woman wears clothes that are too tight or a man wearing pastel suits. Women will be self
conscious about what they wear to work because they know that how they present their gender is
a factor in the workplace. In Men and Women of the Corporation by Rosabeth Moss Kanter
(1993), she emphasized, “Women are generally more conscious than men of the gendered
characteristics present in organizational culture, because women are the ones who are restricted
by it” (as cited in Phalen, 2000, p.233). Women are more socially aware of their position in
society because they are the gender that has been marginalized the longest.
The clothes and articles each gender uses to portray his or herself communicate non-
verbally about who they are. Artifacts in non-verbal communication are “a personal object that
influences how we see ourselves and expresses the identity we create for ourselves” (Wood,
Social Construct of Gender 10
2009, 143). For example, clothing for men and women are, in general, consist of different hues,
which reflect the gender identity. Like a baby who has a blue or pink blanket, men and women
have colors that are more prevalent in certain genders. Women also tend to have brighter
clothing compared to men. In addition, with the fit of clothing, men’s clothing tends to be more
practical. Their clothes are generally looser in fit (of course with exceptions), and are designed to
be functional; therefore, men’s clothing enables activity (Wood, 2009, p.143). Women’s clothing
tends to be more form fitting and revealing. The clothing is designed to bring more attention to
the user and fit the societal view of what a woman should dress like. Artifacts, like clothing,
reinforce the idea of what gender should be.
Lastly, haptics is touching to communicate different messages. In interpersonal
relationships in the workplace, haptics play a large role in how women communicate. As girls,
parents would touch girls more often than they would boys for example by hugging and kissing.
Learning this as a social construct, women would continue to touch fellow friends to
communicate anything, for example, support, affection, or comfort. On the other hand, boys
(typically) would not touched as often as girls. Therefore, men learned to only use touch to
convey certain messages, for example, when men want to be forceful. “Touching behaviors
reflect social norms and the constraints they impose” (Wood, 2009, p.147). Therefore, in a male
dominate workplace, women cannot freely touch other women and men in the workplace
because it could send the wrong message.
In non-verbal and verbal communication, there will always be gender differences in
interpersonal relationships in the workplace. “Women are always already at a disadvantage
because workplaces have many unspoken rules of behavior, rules, and communication norms
Social Construct of Gender 11
that are fundamentally premised on masculine ways of communicating and interacting in the
world” (Litwin and Hallstein, 2007, p.129). Non-verbal and Verbal communication is stemmed
from social constrcts that influence men and woman from childhood. Researchers (such as
Wood, 2009; Uchida, 1997; and Litwin and Hallstein, 2007) have all proven that the differences
are still occurring today. Men and women are inherently different, therefore, gender differences
will always exist.
Learned Conceptions of Gender: Gender as a Verb
Social Constructs of gender, men and women are not independent of each other. Each
gender needs the other to define itself. The way boys and girls were raised is how they will see
themselves as men and women. In Glass Ceiling? What Glass Ceiling? A Qualitative Study of
How Women View the Glass Ceiling in Public Relations and Communications Management,
Brenda J. Wrigley (2002) termed “gender lens” for how men and women see themselves due to
their upbringing. Men and women interpret their environment through their understanding of
gender. Wrigley (2002) stated that “we are all products of our own upbringing and we enter a
highly gendered world where people see things through a gender lens” (p.43). That highly
gendered world is a society that reinforces rigid gender roles, which translated into organizations
such as the workplace.
The aspect of gender is not a term one is born with, that is sex. Gender is a process
constructed in society through communication. In Doing Gender by Candace West and Don H.
Zimmerman (1987), the authors mentioned the construction of gender as an active process. “We
are doing gender, a person’s gender is not simply an aspect of what one is but it is something that
one does… in interaction with others” (as cited in Uchida, 1997, p.17). Gender is the result of
Social Construct of Gender 12
social upbringing and how men and women perceive themselves in relation to others. Men and
women internalize their surrounding and project their understandings of gender onto themselves.
Litwin and Hallstein (2007) also spoke of gender as an action. These authors state that “people
perform, or ‘do’ gender in ways that express their understanding of gender roles and that gender
performances influence how people perceive the behavior of others in a similar light in a variety
of contexts” (Litwin and Hallstein, 2007, p.115-116). Therefore, how men and women
understand their socially constructed gender roles in their society, their gender performance will
be active in the workplace.
Current gender roles in the workplace stemmed from congressional labor policies in the
late nineteenth century. Protective legislation in the United States was created to protect men,
women, and children. However, a shift in the interpretation of those laws began to exclude
women and other groups from the workplace. In Fetal Protection in the Workplace: Women’s
Rights, Business Interest, and the Unborn, Robert Blank (1993) mentioned the shift was
supposed to protect women who worked outside the home. Blank (1993) stated, “this shift was
an attempt to bring women under regulatory standards that men had secured through union action
and in part it was a continuation of paternalistic belief that women who worked for wages
outside the home needed protection” (as cited in Ferraris, 2003, p.29). Unfortunately, the attempt
was short sighted. Women were excluded from work because they “needed” protection. They
were marginalized into certain types of work (secretary/administrative assistant, operator) while
the men held decision maker jobs. Due to protection laws and gender socialization, men and
women have different expectations of what they can do in the workplace and different
opportunities available to them. Uchida (1997) noted that men and women are “socialized into
Social Construct of Gender 13
the culture which arranges the experiences of its members so that” men and women “are
associated with differential expectations, opportunities, and consequences” (p.16). To be
socialized to expect certain opportunities available for each gender is a factor in the workplace
dynamics. Men and women in the workplace would bring their interpretation of gender. That
interpretation could be the “traditional” view of gender where men would have the decision
making jobs and women would be the assistant to the men. Litwin and Hallstein (2007),
mentioned that in “organizational cultures are deeply coded by gendered power relations in the
workplace that produce an advantage and disadvantage, exploitation and coercion based on
gender” (p.124). The gender power relations would prevent women from being able to advance
in the workplace. Their gender can be the determining factor of how far they would advance in
their career.
In protective labor, certain workers are excluded to perform certain types of jobs. This is
to protect the workers and others from harm, for example people with disability at construction
sites. However, certain gender related policies have excluded workers who are qualified and can
perform the tasks required for the job. In Protective Labor Policies and Workplace
Discrimination by Claire Ferraris (2003), she emphasized that “this form of restrictive gender
specific legislation is at issue in legal debates surrounding protection because it singles out
women workers” (p.37). Therefore, women are automatically at a disadvantage when looking for
jobs. Not all the opportunities for men are available for women.
Men and women stereotype women into certain roles in the workplace. Men are also
stereotyped such as, sturdy oak, fighter, or breadwinner, however, those titles benefit or do not
hinder how others view men in the workplace. Women are stereotyped in the workplace as a sex
Social Construct of Gender 14
object, a child, a mother, and an iron maiden (Wood, 2009, p.232-235). Women viewed as sex
objects clearly stems from the role of advertisements, music videos, and media. The view of
women as sex object or any other stereotype undermines women’s striving for equality. In The
Beauty Myth, Naomi Wolf (1991) suggests that “women’s striving for equality is negatively
affected by continuing to see women portrayed as sex objects” (as cited in Mackay and Covell,
1997, p.581). The media such as advertisements reinforce gender roles that are not beneficial for
women in the workplace. Therefore, gender differences in the workplace will continue because
advertisements will persist to show women in a light were gender roles would influence the
workplace. In The Impact of Women in Advertisements on Attitudes Toward Women by Natalie J.
MacKay and Katherine Covell (1997), the authors mention that advertisements are a type of
socialization tool that reinforce gender roles. “The scope of such advertisements, their nature and
their social consequences may make them particularly potent socializing tools in the
development or reinforcement of gender roles” (MacKay and Covell, 1997, p.574). In a media
dense society, overall exposure to media does have a lasting affect on gender roles. As a result,
men and women may learn the most on how to be a man and a woman according to what is
shown on television.
The second stereotype is that women are viewed as children. Men may think that women
need protection. That view downplays adult women as less mature or competent. Instead of
being viewed as sexy, one of the other choices is to be seen as a child. This is not beneficial in
the workplace because men and women will not promote or give more responsibility to the
woman who portrays a child. Again, this is reducing the opportunities available to women.
In the third stereotype women are viewed as is a mother. The term mother stemmed from
Social Construct of Gender 15
Claire Ferraris (2003). According to Ferraris (2003), in the late nineteenth century protective
legislation began to be implemented (p.39). Being viewed as a mother in the workplace implies
that the women are the emotional caretakers for the other employees. The caretaker is in line
with jobs that are available for women as the secretary and or assistant jobs. In addition, a
woman stereotyped as a mother means that others view the woman as their caretaker.
Women who enter the workforce may or may not have children. However, for some
women in the workplace they have to decide to have children or not because it will affect their
advancement or security of their job. Allen and Judd (2007) noticed this decision that most
women have to make in the workplace. The decision between bearing children or continue
working for job protection. The authors state, “the argument is advanced that women have been
precluded from greater organizational advancement by mind-splits between mutually exclusive
goals related to career and motherhood…”(Allen and Judd, 2007, p.161). Therefore, women
have to outweigh the pros and cons of a career versus motherhood, according to their life’s goals.
However, men usually are not at a disadvantage when they plan to have children. It usually
benefits them when they take the role as a father. According to social constructs in gender roles,
the man will allocate the responsibility of child caretaking to the woman. Therefore, if the
woman decides to have a child, she would have to make the decision to have one or not because
her job or advancement would most likely will be at risk. To protect women who plan to have
children, in 1978, U.S. Congress passed the Pregnancy Discrimination Act (PDA). This act was
enacted to clarify federal rulings on pregnancy and to “ensure that working women are protected
against all forms of employment discriminations based on sex” (as cited in Ferraris, 2003, p.39).
As a result, protecting women against employee discrimination enabled more women to enter the
Social Construct of Gender 16
workforce, however, women are still discriminated based solely on their gender.
Lastly, some women are stereotyped as an iron maiden. An iron maiden is a woman who
is strong, ambitious, direct, and competitive (Wood, 2009, p.234). A woman who is stereotyped
as an iron maiden is considered to possess male qualities in terms of being competitive to get
ahead in the workplace and direct in their speech. This is seen as unfeminine and goes against
social constructs of gender. In a competitive environment in the workplace, some women like the
iron maiden, will be able to step up to or surpass men. However, men may feel intimidated by
the women and do whatever it takes to keep the gender balance in their favor.
Men are afraid of women surpassing them in the workplace because they will become the
minority or be the marginalized group. Phalen (2000) noted, “Women tended to believe that hard
work and education were the ways to get ahead. Men were perceived as less concerned with the
firm’s interests, and more apt to use political tactics and networking to succeed” (p.232). Women
would have to work harder and smarter than men to surpass them. Besides adopting a masculine
mentality to survive in the workplace, women need to incorporate their femininity as an
advantage. Therefore, the expectation women have for careers are lowered due to
accomplishments in the workplace and the reduction of stereotyping gender roles. Allen and
Judd (2007) mentioned that women have “mind-splits related to motherhood, femininity,
husband’s careers, and social standards reinforced by sex role stereotyping results in lowered
career expectations” and that women are most likely to avoid certain jobs because of less desire
to be involved in decision making (p.170). Women have more expectations and social standards
than men and that will deter them to pursue certain career paths.
In the workplace, there is potential for career advancement. However, according to
Social Construct of Gender 17
Phalen (2000), she suggested, “Women may not strive to enter top management, because this is
perceived to be a male domain” (p.233). Therefore, career advancement can be daunting because
women will need to “hold their own” against the men. When men are the dominant gender in the
workplace, women will feel intimidated if they are not part of the larger group. Wood (2009)
mentioned that men get ahead in the workplace because of the networks they have. “… most
informal networks are largely male, giving rise to the term “old boy network.” Hiring and
promotion decisions are often made through informal communication within these networks”
(Wood, 2009, p.243). Therefore, women can only achieve certain jobs because they are not part
of the old boy network. Supporting jobs are sectioned for women, in turn, reinforcing gender
stereotypes in the workplace. However, if women play by male rules, they may be able to reduce
the workplace inequities. Wrigley (2002) mentioned, “playing by male rules includes
networking, finding a mentor, and redoubling efforts to have more energy to tackle the problems
created by gender inequities” (p.32). Therefore, women who do play by male rules have potential
to strive in the workplace compared to other women who do not network or find a mentor.
Sectioning jobs based on gender will only allow each gender to reach a certain potential.
Especially for women, their potential could be capped according to the amount and type of jobs
available to them. The term glass ceiling is the maximum potential a person may reach in the
workplace. Glass ceiling has a stronger association for women. According to Allen and Judd
(2007), “evidence has indicated that women in the U.S. are constrained by a ‘glass ceiling’ in the
workplace, so that their participation in upper management is out of proportion with either their
actual numbers in the workplace or the proportion of males in management positions” (p.170).
The glass ceiling is a barrier to women’s progress in their careers financially. Women, on
Social Construct of Gender 18
average are paid 70 cents out of a dollar compared to men, according to a Newsweek article
(Bennett & Ellison, 2010). The barrier could be the stereotype women have (mother, sex object,
iron maiden) or congressional protection laws that are interpreted by upper management to
restrict women from progressing in the workplace. In addition to glass ceilings, Wood (2009)
termed ‘glass walls” as the typical jobs women take (clerical, assistance) and do not have
advancements paths (p.245). Therefore, women are stuck in the jobs, without satisfaction or
potential to possess decision-making careers.
Fortunately, if women view gender differences as something positive then they will be
able to empower themselves to progress in the workplace. Wrigley (2002) stated “positive
emphasis on gender differences may lead to empowerment for some women” (p.46).
Unfortunately, women are advancing in the corporate world at a very slow pace. That could be
that certain environments are more suited for men and some for women, although, most
workplace environments are historically suited for men. In When does Gender Matter in
Negotiation? by Dina W. Pradel, Hannah Riley Bowles, and Kathleen L. McGinn (2005), the
authors stated, “some environments are full of triggers that encourage superior performance by
women, while others are full of triggers that encourage superior performance by men” (p.3).
Therefore, women in a male dominate environment may not perform at their best because the
triggers in that workplace are not suited for them.
Men and women in the workplace communicate their gender roles in verbal and non-
verbal communication, and their interpretation of gender roles according to social constructs.
Women are at a disadvantage because the workplace is not suited for them. They are stereotyped
into roles that only hinder their career potential and protective legislation is interpreted to restrict
Social Construct of Gender 19
them in the workplace. Ferraris (2003) indicated that employers interpret the term “protective” to
suit their needs, “protective to mean exclusion based on sex, because the notion of ‘protective’
appeared in several different guises…” (p.38). Protection can be for women’s rights to have
children or for women not to be discriminated in the workplace. Whatever definition the term
takes, it is somehow used against women. Ferraris (2003) also mentioned “labor legislation
aimed to preserve workers independence,” for example, women entering the workforce, “and the
second type was a series of laws applied almost exclusively to women to preserve the position of
men” (p.38). Therefore, women were protected from the jobs that men were supposed to have.
Upper management interpreted the protection laws to preserve the gender balance in the
workplace.
In conclusion, there is clear evidence that gender difference does play a large role in the
workplace. Even though women have made strides since they entered the workforce, however,
they are still being paid less than men on average across all fields (education, media, law
enforcement), and women will always be at a disadvantage in the workplace as long as the
protection laws are interpreted to benefit the other gender as negative social construct persist.
Social Construct of Gender 20
References
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Bennett, J., & Ellison, J. (2010). Tracking the wage gap. Newsweek, Retrieved from
http://www.newsweek.com/2010/04/19/tracking-the-wage-gap.html
Ferraris, C. (2003). Protective labor policies and workplace discrimination. Journal of the
Northwest Communication Association, 3234-58. Retrieved from EBSCOhost.
Litwin, A., & Hallstein, L. (2007). Shadows and silences: How women's positioning and
unspoken friendship rules in organizational settings cultivate difficulties among some
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Social Construct of Gender

  • 1. Running head: Social Construct of Gender 1 Question Three In addition to pointing out that the whole notion of gender is socially constructed, Julia Wood’s text, Gendered Lives, also goes to great lengths to explore the many communicative differences that exist between men and women. She addresses the areas of verbal and nonverbal communication while also exploring how we learn our conceptions of gender from our families and how they continue to be played out in our interpersonal relationships. Review these areas (being sure to extend beyond Wood’s text) while also exploring more expansively the implications of Wood’s research for our work lives. How do gender differences play out at work? Does research suggest that there are still differences? Do you agree? Disagree? How about other researchers? What do they have to say about gender differences in corporate and organizational contexts? Explain your reasons and support your reasons with appropriate references. Source: Wood, J. T. (2009). Gendered lives: Communication, gender, and culture. (9th ed.). Boston, MA: Wadsworth. Denise Aguilar CCOM: 9999_91 March 7, 2011
  • 2. Social Construct of Gender 2 Abstract The social construct of gender in interpersonal relationships in the workplace is not equal. Women are still facing disparities in the workplace compared to men. How women learn gender is affecting them in the workplace financially and socially, in terms of pay and mentoring. The “glass ceiling” is still in place, even after all the strides women made over the years. In addition, the environment at the workplace is considered as an “old boy network,” a male dominated environment where women are at a disadvantage. Due to advertisements and socialization of gender, men and women hold women back in the workplace. Views on women are negatively stereotyped, which becomes a hindrance. Research shows that there are differences in the workplace, which stem from protective labor policies. Once women become mentors to more women as men do and are direct in their communication, then there will be equality in the workplace.
  • 3. Social Construct of Gender 3 Social Construct of Gender Cultural differences play a role in the construct of gender. Gender cannot be examined universally because gender is based on social constructions according to ones’ biological sex. Diversity is an important factor when examining gender roles. Therefore, all examination of gender roles will be focused on men and women who are heterosexual, middle/upper class, Caucasian, university educated, and English as their first language. Discussing about other races will complicate the analysis due to different cultures that need to be factored in. Not all gender can be treated as assumingly American. Other cultures need to be studied in terms of gender. In Women’s Studies in Communication, Julia T. Wood (1992) noted how cultural differences do shape the lives of women and how cultural conditions do influence women’s communication (as cited in Uchida, 1997, p.16). Race and class operate as social relations, in other words, gender cannot be independent from race and class because it varies across all cultures. In Bringing the “Culture” Back In: A Culture Building Approach to Gender and Communication, Aki Uchida (1997) stated, “race, ethnicity, class, and sexual orientation, whether they are seen as ‘cultures’ or ‘subcultures,’ create diversity among women even when they are seen as ‘Americans’” (p.17). Therefore, gender cannot solely be universally analyzed; gender needs to be examined through individual cultures. Also, assuming that women can relate to other women does not automatically become the common thread to generalize all women. Uchida (1997) reinforced the idea that gender cannot be used as a “common denominator” to generalize all women. “Despite the differences that women and the power that some women have to exclude, ignore, or appropriate others” (Uchida, 1997, p.17). That is the reason this analysis needs to be focused on a specific type of woman, along with men, to create a consistent
  • 4. Social Construct of Gender 4 view. Including other cultural factors and not examining those will only make this analysis invalid. Verbal and Non-Verbal Communication: Disadvantages at Work Women in the workplace are at a disadvantage. The way women communicate, verbally and non-verbally, is not in line with the masculine communication that is prevalent in the workplace environment. In Shadows and Silences: How Women’s Positioning and Unspoken Friendship Rules in Organizational Settings Cultivate Difficulties Among Some Women at Work, Anne Helaine Litwin and Lynn O’Brien Hallstein (2007) found that “work and professional life have historically been a masculine domain, almost all of the workplace environments are coded ‘masculine’” (p.129). Men in the workplace are privileged because the way they communicate, verbally and non-verbally, is favorable for them. Women may feel pressure to convert into the masculine model to stay afloat at the workplace. Men have more power at the workplace because it is more suited for them. The masculine codes that males learn as children make it easier for them to communicate in the workplace because it is male dominated. In “Pioneers, Girlfriends and Wives:” An Agenda for Research on Women and the Organizational Culture of Broadcasting by Patricia F. Phalen (2000), she also noticed this power in the workplace, even if men are not consciously realizing this. “The masculine model is presumed to be the ‘professional’ model, and women feel pressure to adapt to particular styles of communication, behavior, processes, and standards” (p.233). If women adapt to masculine communication styles, that may make the workplace an easier environment to communicate with the opposite gender. Women and men have certain expectations of what jobs each gender may pursue in a male dominated environment. Many women will have to settle with any job they are able to
  • 5. Social Construct of Gender 5 receive. In Participation in Decision-making and Job Satisfaction: Ideal and Reality for Make and Female University Faculty in the United States by Jerry L. Allen and Ben B. Judd (2007), the authors have shown in communication research that the gender differences in communication are related to the occupational outcomes of those differences. Their research suggests that social and occupational outcomes in the U.S. that often turn on perceptions directly related to expectations attached to those differences (Allen and Judd, 2007, p.160). Therefore, the socialization of women and men are related to the jobs that they pursue. Verbal and non-verbal communication are a factor in the dynamics of the workplace. Those differences in the workplace can create inequities over time. Men and women need to be aware of the differences, so they can use those differences to their advantage. In When Does Gender Matter in Negotiation? by Dina W. Pradel, Hannah Riley Bowles, and Kathleen L. McGinn (2005), the authors state that ambiguity in the workplace can trigger different behaviors from men and women. “Awareness of the factors that create gender-related advantages and disadvantages can help you mitigate their consequences— and promote a more egalitarian workplace” (Pradel et al., 2005, p.3). The differences between men and women can create conflicts, however, as long as there is awareness between the two, then each gender will have a higher potential for less misunderstandings. Uchida (1997) also agreed with being aware of cultural differences in the workplace to resolve misunderstandings. “Communication problems and conflicts between women and men are seen as due to the difference, the implication being that an understanding and awareness of the difference can clear the ‘misunderstandings’” (Uchida, 1997, p.15). Men and women are culturally different; it is inevitable that there will be miscommunication.
  • 6. Social Construct of Gender 6 As gender differences are revealed in the workplace, men and women can use their differences as an advantage instead of a disadvantage. Viewing gender as a disadvantage or as negative only creates aggression. For example, if a woman sees her gender as problematic in the workplace, she will non-verbally communicate that disapproval and will reflect that when communicating with other women, in turn, reinforcing that women internalize negative stereotypes and reflect them on others. Litwin and Hallstein (2007) stated, “believe that the indirect aggressive behavior between women probably reflects the legacy of distorted power relations where oppressed groups internalize the negative stereotypes about their own group and turn on each other” (p.127). Women may feel betrayed if another woman begins to turn on one another. Besides the fact that all women are competing against men, the workplace will be more hostile if each gender were turning on each other. Therefore, Women are in a disadvantage in the workplace if they are verbally and non-verbally aggressive to one another. If women view their gender as an advantage, it can only benefit them in the workplace. In interpersonal relationships in the workplace between men and women, women’s verbal communication style is known to be collaborative. Litwin and Hallstein (2007) have found evidence that “both feminine friendship and speech rules are founded on equality and feature communication strategies that foster connections, support, closeness, and understanding” (p.123). For example, girls like to play games that involve communication, collaboration and support such as “house” and “kitchen.” These types of games include involvement from all who are participating and constant communication to play the game successfully. Women’s styles are often referred as casual, comfortable, mediating, and collaborative (Phalen, 2000, p.239). On the other hand, in Gendered Lives: Communication, Gender, and Culture by Julia T. Wood (2009)
  • 7. Social Construct of Gender 7 she observed that men communicate to accomplish tangible goals, exert control, preserve independence, entertain, and enhance status (p.130). For example, when men play video games amongst each other, that is the time they usually communicate more while exerting their control and goals within that medium. They feel empowered when they win the video game and a bond amongst one another. Men create a “brotherhood” when they can perform masculine styles of communication. The difference women and men have in verbal and non-verbal communication are derived from their social constructs. Their culture molds the way men and women communicate. Wood (1992) noted that the way they communicate can reveal their experiences and understanding of their gender, “differences between women and men… reflect gender as a social relationship maintained by structural and material practices of a culture” (as cited in Uchida, 1997, p.16). Therefore, culture does not only determine a person’s perspective on gender but also construct how they will experience it. In standpoint theory, according to Wood (2009), “a standpoint is achieved- earned through critical reflection on power relations and through engaging in the struggle required to construct an opposition stance” (p.56). In other words, a person’s viewpoint stems from the location and construction of social groups. When a group is marginalized or the “second class citizen”, that group can generate a standpoint of how the society at large works. For example, women are the marginalized group in society, they have a certain standpoint of how the workplace functions. Women share the common experience of being in a disadvantaged position compared to men. That inequality grants men institutional power and privilege. Men, who are the dominant group, do not need to understand the view of the less privileged group. Therefore, the communication of women is affected by their
  • 8. Social Construct of Gender 8 standpoint. Uchida (1997) stated that cultural differences do play a role in the conditions that shape women’s lives and the understanding women construct from the conditions both of which affect their communication (p.17). According to standpoint theory, women are most likely to develop certain skills, attitudes, and ways to understand the world due to their role as a member of socially constructed groups (Wood, 2009, p.57). One of these skills can be manipulation and indirect communication. Litwin and Hallstein (2007) noted that women learn to be indirect in their communication when they learn to fear inflicting pain (p.127). Women learn indirect behaviors such as manipulation and indirect competition in a male dominated workplace environment. Verbal communication in interpersonal relationships in the workplace is different according to the gender. Men and women are socialized into speech communities. Women are socialized to regard speech as a way to maintain relationships. When women are communicating in interpersonal relationships, they tend to show interest in others’ responses and give examples of their own life to show they understood the comment. For example, if a woman is grieving over a death in the family to another woman, that woman receiving the information will most likely share a similar story to console the grieving woman. The same type of interaction is likely to occur within the constructs of any conversation. Women are responsive when they are in a conversation. When men are verbally communicating in interpersonal relationships, they communicate to prove themselves or enhance their status. Their communication style is linear and to the point. Men tend not to reveal much involvement in a conversation. Men are minimal in their response are more forceful and authoritative in their speech. This stems from how men were socialized as boys from the games they played and the reactions they received when
  • 9. Social Construct of Gender 9 learning how to verbally communicate as a male from those he was seeking approval from. The same goes for women. When the were girls played house or school, these games fostered collaboration, support, and understanding. In non-verbal communication, women are defined by their relationships with others. Men are defined by activities, accomplishments, and/or positions (Wood, 2009, p.119). Non-verbal communication spans from physical appearance, artifacts, and haptics, along with many others in the workplace. Physical appearance in non-verbal communication can reveal a lot about someone’s gender. For example, if a woman wears a dress or a power suit, she can either can be seen as girly or be viewed as serous. Again, due to the workplace environment being suited more for men, men in terms of physical appearance are less scrutinized over wearing a suit to work compared to a woman wearing a suit to work. Their clothing choices can interpret their gender in ways that may benefit them in the workplace or place them at a disadvantage, for example, if a woman wears clothes that are too tight or a man wearing pastel suits. Women will be self conscious about what they wear to work because they know that how they present their gender is a factor in the workplace. In Men and Women of the Corporation by Rosabeth Moss Kanter (1993), she emphasized, “Women are generally more conscious than men of the gendered characteristics present in organizational culture, because women are the ones who are restricted by it” (as cited in Phalen, 2000, p.233). Women are more socially aware of their position in society because they are the gender that has been marginalized the longest. The clothes and articles each gender uses to portray his or herself communicate non- verbally about who they are. Artifacts in non-verbal communication are “a personal object that influences how we see ourselves and expresses the identity we create for ourselves” (Wood,
  • 10. Social Construct of Gender 10 2009, 143). For example, clothing for men and women are, in general, consist of different hues, which reflect the gender identity. Like a baby who has a blue or pink blanket, men and women have colors that are more prevalent in certain genders. Women also tend to have brighter clothing compared to men. In addition, with the fit of clothing, men’s clothing tends to be more practical. Their clothes are generally looser in fit (of course with exceptions), and are designed to be functional; therefore, men’s clothing enables activity (Wood, 2009, p.143). Women’s clothing tends to be more form fitting and revealing. The clothing is designed to bring more attention to the user and fit the societal view of what a woman should dress like. Artifacts, like clothing, reinforce the idea of what gender should be. Lastly, haptics is touching to communicate different messages. In interpersonal relationships in the workplace, haptics play a large role in how women communicate. As girls, parents would touch girls more often than they would boys for example by hugging and kissing. Learning this as a social construct, women would continue to touch fellow friends to communicate anything, for example, support, affection, or comfort. On the other hand, boys (typically) would not touched as often as girls. Therefore, men learned to only use touch to convey certain messages, for example, when men want to be forceful. “Touching behaviors reflect social norms and the constraints they impose” (Wood, 2009, p.147). Therefore, in a male dominate workplace, women cannot freely touch other women and men in the workplace because it could send the wrong message. In non-verbal and verbal communication, there will always be gender differences in interpersonal relationships in the workplace. “Women are always already at a disadvantage because workplaces have many unspoken rules of behavior, rules, and communication norms
  • 11. Social Construct of Gender 11 that are fundamentally premised on masculine ways of communicating and interacting in the world” (Litwin and Hallstein, 2007, p.129). Non-verbal and Verbal communication is stemmed from social constrcts that influence men and woman from childhood. Researchers (such as Wood, 2009; Uchida, 1997; and Litwin and Hallstein, 2007) have all proven that the differences are still occurring today. Men and women are inherently different, therefore, gender differences will always exist. Learned Conceptions of Gender: Gender as a Verb Social Constructs of gender, men and women are not independent of each other. Each gender needs the other to define itself. The way boys and girls were raised is how they will see themselves as men and women. In Glass Ceiling? What Glass Ceiling? A Qualitative Study of How Women View the Glass Ceiling in Public Relations and Communications Management, Brenda J. Wrigley (2002) termed “gender lens” for how men and women see themselves due to their upbringing. Men and women interpret their environment through their understanding of gender. Wrigley (2002) stated that “we are all products of our own upbringing and we enter a highly gendered world where people see things through a gender lens” (p.43). That highly gendered world is a society that reinforces rigid gender roles, which translated into organizations such as the workplace. The aspect of gender is not a term one is born with, that is sex. Gender is a process constructed in society through communication. In Doing Gender by Candace West and Don H. Zimmerman (1987), the authors mentioned the construction of gender as an active process. “We are doing gender, a person’s gender is not simply an aspect of what one is but it is something that one does… in interaction with others” (as cited in Uchida, 1997, p.17). Gender is the result of
  • 12. Social Construct of Gender 12 social upbringing and how men and women perceive themselves in relation to others. Men and women internalize their surrounding and project their understandings of gender onto themselves. Litwin and Hallstein (2007) also spoke of gender as an action. These authors state that “people perform, or ‘do’ gender in ways that express their understanding of gender roles and that gender performances influence how people perceive the behavior of others in a similar light in a variety of contexts” (Litwin and Hallstein, 2007, p.115-116). Therefore, how men and women understand their socially constructed gender roles in their society, their gender performance will be active in the workplace. Current gender roles in the workplace stemmed from congressional labor policies in the late nineteenth century. Protective legislation in the United States was created to protect men, women, and children. However, a shift in the interpretation of those laws began to exclude women and other groups from the workplace. In Fetal Protection in the Workplace: Women’s Rights, Business Interest, and the Unborn, Robert Blank (1993) mentioned the shift was supposed to protect women who worked outside the home. Blank (1993) stated, “this shift was an attempt to bring women under regulatory standards that men had secured through union action and in part it was a continuation of paternalistic belief that women who worked for wages outside the home needed protection” (as cited in Ferraris, 2003, p.29). Unfortunately, the attempt was short sighted. Women were excluded from work because they “needed” protection. They were marginalized into certain types of work (secretary/administrative assistant, operator) while the men held decision maker jobs. Due to protection laws and gender socialization, men and women have different expectations of what they can do in the workplace and different opportunities available to them. Uchida (1997) noted that men and women are “socialized into
  • 13. Social Construct of Gender 13 the culture which arranges the experiences of its members so that” men and women “are associated with differential expectations, opportunities, and consequences” (p.16). To be socialized to expect certain opportunities available for each gender is a factor in the workplace dynamics. Men and women in the workplace would bring their interpretation of gender. That interpretation could be the “traditional” view of gender where men would have the decision making jobs and women would be the assistant to the men. Litwin and Hallstein (2007), mentioned that in “organizational cultures are deeply coded by gendered power relations in the workplace that produce an advantage and disadvantage, exploitation and coercion based on gender” (p.124). The gender power relations would prevent women from being able to advance in the workplace. Their gender can be the determining factor of how far they would advance in their career. In protective labor, certain workers are excluded to perform certain types of jobs. This is to protect the workers and others from harm, for example people with disability at construction sites. However, certain gender related policies have excluded workers who are qualified and can perform the tasks required for the job. In Protective Labor Policies and Workplace Discrimination by Claire Ferraris (2003), she emphasized that “this form of restrictive gender specific legislation is at issue in legal debates surrounding protection because it singles out women workers” (p.37). Therefore, women are automatically at a disadvantage when looking for jobs. Not all the opportunities for men are available for women. Men and women stereotype women into certain roles in the workplace. Men are also stereotyped such as, sturdy oak, fighter, or breadwinner, however, those titles benefit or do not hinder how others view men in the workplace. Women are stereotyped in the workplace as a sex
  • 14. Social Construct of Gender 14 object, a child, a mother, and an iron maiden (Wood, 2009, p.232-235). Women viewed as sex objects clearly stems from the role of advertisements, music videos, and media. The view of women as sex object or any other stereotype undermines women’s striving for equality. In The Beauty Myth, Naomi Wolf (1991) suggests that “women’s striving for equality is negatively affected by continuing to see women portrayed as sex objects” (as cited in Mackay and Covell, 1997, p.581). The media such as advertisements reinforce gender roles that are not beneficial for women in the workplace. Therefore, gender differences in the workplace will continue because advertisements will persist to show women in a light were gender roles would influence the workplace. In The Impact of Women in Advertisements on Attitudes Toward Women by Natalie J. MacKay and Katherine Covell (1997), the authors mention that advertisements are a type of socialization tool that reinforce gender roles. “The scope of such advertisements, their nature and their social consequences may make them particularly potent socializing tools in the development or reinforcement of gender roles” (MacKay and Covell, 1997, p.574). In a media dense society, overall exposure to media does have a lasting affect on gender roles. As a result, men and women may learn the most on how to be a man and a woman according to what is shown on television. The second stereotype is that women are viewed as children. Men may think that women need protection. That view downplays adult women as less mature or competent. Instead of being viewed as sexy, one of the other choices is to be seen as a child. This is not beneficial in the workplace because men and women will not promote or give more responsibility to the woman who portrays a child. Again, this is reducing the opportunities available to women. In the third stereotype women are viewed as is a mother. The term mother stemmed from
  • 15. Social Construct of Gender 15 Claire Ferraris (2003). According to Ferraris (2003), in the late nineteenth century protective legislation began to be implemented (p.39). Being viewed as a mother in the workplace implies that the women are the emotional caretakers for the other employees. The caretaker is in line with jobs that are available for women as the secretary and or assistant jobs. In addition, a woman stereotyped as a mother means that others view the woman as their caretaker. Women who enter the workforce may or may not have children. However, for some women in the workplace they have to decide to have children or not because it will affect their advancement or security of their job. Allen and Judd (2007) noticed this decision that most women have to make in the workplace. The decision between bearing children or continue working for job protection. The authors state, “the argument is advanced that women have been precluded from greater organizational advancement by mind-splits between mutually exclusive goals related to career and motherhood…”(Allen and Judd, 2007, p.161). Therefore, women have to outweigh the pros and cons of a career versus motherhood, according to their life’s goals. However, men usually are not at a disadvantage when they plan to have children. It usually benefits them when they take the role as a father. According to social constructs in gender roles, the man will allocate the responsibility of child caretaking to the woman. Therefore, if the woman decides to have a child, she would have to make the decision to have one or not because her job or advancement would most likely will be at risk. To protect women who plan to have children, in 1978, U.S. Congress passed the Pregnancy Discrimination Act (PDA). This act was enacted to clarify federal rulings on pregnancy and to “ensure that working women are protected against all forms of employment discriminations based on sex” (as cited in Ferraris, 2003, p.39). As a result, protecting women against employee discrimination enabled more women to enter the
  • 16. Social Construct of Gender 16 workforce, however, women are still discriminated based solely on their gender. Lastly, some women are stereotyped as an iron maiden. An iron maiden is a woman who is strong, ambitious, direct, and competitive (Wood, 2009, p.234). A woman who is stereotyped as an iron maiden is considered to possess male qualities in terms of being competitive to get ahead in the workplace and direct in their speech. This is seen as unfeminine and goes against social constructs of gender. In a competitive environment in the workplace, some women like the iron maiden, will be able to step up to or surpass men. However, men may feel intimidated by the women and do whatever it takes to keep the gender balance in their favor. Men are afraid of women surpassing them in the workplace because they will become the minority or be the marginalized group. Phalen (2000) noted, “Women tended to believe that hard work and education were the ways to get ahead. Men were perceived as less concerned with the firm’s interests, and more apt to use political tactics and networking to succeed” (p.232). Women would have to work harder and smarter than men to surpass them. Besides adopting a masculine mentality to survive in the workplace, women need to incorporate their femininity as an advantage. Therefore, the expectation women have for careers are lowered due to accomplishments in the workplace and the reduction of stereotyping gender roles. Allen and Judd (2007) mentioned that women have “mind-splits related to motherhood, femininity, husband’s careers, and social standards reinforced by sex role stereotyping results in lowered career expectations” and that women are most likely to avoid certain jobs because of less desire to be involved in decision making (p.170). Women have more expectations and social standards than men and that will deter them to pursue certain career paths. In the workplace, there is potential for career advancement. However, according to
  • 17. Social Construct of Gender 17 Phalen (2000), she suggested, “Women may not strive to enter top management, because this is perceived to be a male domain” (p.233). Therefore, career advancement can be daunting because women will need to “hold their own” against the men. When men are the dominant gender in the workplace, women will feel intimidated if they are not part of the larger group. Wood (2009) mentioned that men get ahead in the workplace because of the networks they have. “… most informal networks are largely male, giving rise to the term “old boy network.” Hiring and promotion decisions are often made through informal communication within these networks” (Wood, 2009, p.243). Therefore, women can only achieve certain jobs because they are not part of the old boy network. Supporting jobs are sectioned for women, in turn, reinforcing gender stereotypes in the workplace. However, if women play by male rules, they may be able to reduce the workplace inequities. Wrigley (2002) mentioned, “playing by male rules includes networking, finding a mentor, and redoubling efforts to have more energy to tackle the problems created by gender inequities” (p.32). Therefore, women who do play by male rules have potential to strive in the workplace compared to other women who do not network or find a mentor. Sectioning jobs based on gender will only allow each gender to reach a certain potential. Especially for women, their potential could be capped according to the amount and type of jobs available to them. The term glass ceiling is the maximum potential a person may reach in the workplace. Glass ceiling has a stronger association for women. According to Allen and Judd (2007), “evidence has indicated that women in the U.S. are constrained by a ‘glass ceiling’ in the workplace, so that their participation in upper management is out of proportion with either their actual numbers in the workplace or the proportion of males in management positions” (p.170). The glass ceiling is a barrier to women’s progress in their careers financially. Women, on
  • 18. Social Construct of Gender 18 average are paid 70 cents out of a dollar compared to men, according to a Newsweek article (Bennett & Ellison, 2010). The barrier could be the stereotype women have (mother, sex object, iron maiden) or congressional protection laws that are interpreted by upper management to restrict women from progressing in the workplace. In addition to glass ceilings, Wood (2009) termed ‘glass walls” as the typical jobs women take (clerical, assistance) and do not have advancements paths (p.245). Therefore, women are stuck in the jobs, without satisfaction or potential to possess decision-making careers. Fortunately, if women view gender differences as something positive then they will be able to empower themselves to progress in the workplace. Wrigley (2002) stated “positive emphasis on gender differences may lead to empowerment for some women” (p.46). Unfortunately, women are advancing in the corporate world at a very slow pace. That could be that certain environments are more suited for men and some for women, although, most workplace environments are historically suited for men. In When does Gender Matter in Negotiation? by Dina W. Pradel, Hannah Riley Bowles, and Kathleen L. McGinn (2005), the authors stated, “some environments are full of triggers that encourage superior performance by women, while others are full of triggers that encourage superior performance by men” (p.3). Therefore, women in a male dominate environment may not perform at their best because the triggers in that workplace are not suited for them. Men and women in the workplace communicate their gender roles in verbal and non- verbal communication, and their interpretation of gender roles according to social constructs. Women are at a disadvantage because the workplace is not suited for them. They are stereotyped into roles that only hinder their career potential and protective legislation is interpreted to restrict
  • 19. Social Construct of Gender 19 them in the workplace. Ferraris (2003) indicated that employers interpret the term “protective” to suit their needs, “protective to mean exclusion based on sex, because the notion of ‘protective’ appeared in several different guises…” (p.38). Protection can be for women’s rights to have children or for women not to be discriminated in the workplace. Whatever definition the term takes, it is somehow used against women. Ferraris (2003) also mentioned “labor legislation aimed to preserve workers independence,” for example, women entering the workforce, “and the second type was a series of laws applied almost exclusively to women to preserve the position of men” (p.38). Therefore, women were protected from the jobs that men were supposed to have. Upper management interpreted the protection laws to preserve the gender balance in the workplace. In conclusion, there is clear evidence that gender difference does play a large role in the workplace. Even though women have made strides since they entered the workforce, however, they are still being paid less than men on average across all fields (education, media, law enforcement), and women will always be at a disadvantage in the workplace as long as the protection laws are interpreted to benefit the other gender as negative social construct persist.
  • 20. Social Construct of Gender 20 References Allen, J. L., & Judd, B. B. (2007). Participation in decision-making and job satisfaction: Ideal and reality for male and female university faculty in the united states. Human Communication, 10(3), 157-179. Retrieved from EBSCOhost. Bennett, J., & Ellison, J. (2010). Tracking the wage gap. Newsweek, Retrieved from http://www.newsweek.com/2010/04/19/tracking-the-wage-gap.html Ferraris, C. (2003). Protective labor policies and workplace discrimination. Journal of the Northwest Communication Association, 3234-58. Retrieved from EBSCOhost. Litwin, A., & Hallstein, L. (2007). Shadows and silences: How women's positioning and unspoken friendship rules in organizational settings cultivate difficulties among some women at work. In, Women's Studies in Communication (pp. 111-142). Routledge. Retrieved from EBSCOhost. MacKay, N. J., & Covell, K. (1997). The impact of women in advertisements on attitudes toward women. Sex Roles, 36(9-10), 573-583. Retrieved from EBSCOhost. Phalen, P. F. (2000). “Pioneers, girlfriends and wives:” An agenda for research on women and the organizational culture. Journal of Broadcasting & Electronic Media, 44(2), 230. Retrieved from EBSCOhost. Pradel, D. W., Bowles, H., & McGinn, K. L. (2005). When does gender matter in negotiation?. Negotiation, 3-5. Retrieved from EBSCOhost. Uchida, A. (1997). Bringing the "culture" back in: A culture building approach to gender and communication. Women & Language, 20(2), 15-24. Retrieved from EBSCOhost. Wood, J. (2009). Gendered lives: Communication, gender, and culture. (8th ed.). Boston, MA:
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