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ch17 Designing and Managing Marketing Channels Questionaire Dendricks Lao.pptx

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ch17 Designing and Managing Marketing Channels Questionaire Dendricks Lao.pptx

  1. 1. Designing and Managing Integrated Marketing Channels and Value Network Chapter 17 Prepared by: Dendricks S. Lao “To Increase your Universe, reach your customers and provide value”
  2. 2. What is the other term for Level 0 called? A. Omni Channel Marketing B. Multiple Marketing C. Direct Marketing D. Indirect Marketing
  3. 3. What is independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions? Also referred to as Middlemen. A. Trader B. Intermediaries C. Exporter D. Importer
  4. 4. Designing and Managing Integrated Marketing Channels and Value Network Chapter 17 Prepared by: Dendricks S. Lao “To Increase your Universe, reach your customers and provide value”

Notas do Editor

  • Universe = Customers
    Reach = Channels
    Value = Demand and Supply Chain
  • Universe = Customers
    Reach = Channels
    Value = Demand and Supply Chain

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