“Foursquare and Gowalla, and Brightkite
and Loopt and face2face before them, and all the other location-focused services out there right
now, are just the beginning. Check-ins
are useful and gaming elements are fun,
but both are features of location, not the
endgame that location will be.”
11. NOTHING NEW (!?)
People get used to social media and
online sharing.
GPS enabled smartphones.
3G data subscriptions.
New services (including game
mechanics).
12.
13.
14. 2 million users 340 000 users
5.6 Million venues 1.4 Million venues
15. “Foursquare and Gowalla, and Brightkite
and Loopt before them, and all the other
location-focused services out there right
now, are just the beginning. Check-ins
are useful and gaming elements are fun,
but both are features of location, not the
endgame that location will be.”
17. 80% male.
Close to 70% between the ages of 19 and 35.
70% have college degrees or higher.
Influential (38% more likely to say friends and family ask
their opinions before a purchase).
Especially receptive to mobile coupons and offers.
Up to 20% more likely to consult their phones before a
purchase.
Far more likely to research products and services and read
customer reviews.
Forrester
18. Only 4% of the adult, Internet-using
population has used any kind of location
based service, and just 1% of all adults
check into a location at least once a week.
19. By edventures on Flickr
YET EXPECTATIONS ARE HIGH
location for marketeers