Merchandising 12

Subject: Merchandising Session: 12 Content: Color concepts. Use of color concepts for merchandise development Jagriti Mishra, NIFT, Gandhinagar

Colors ,[object Object],[object Object],[object Object]

Physical and psychological reactions to color ,[object Object],[object Object],[object Object],[object Object]

Yellow ,[object Object],[object Object],[object Object],[object Object],[object Object]

Orange ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Red ,[object Object],[object Object],[object Object],[object Object],[object Object]

Purple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brown ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Green ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

White ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Black ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gray ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Primary Colors ,[object Object],[object Object]

SECONDARY COLORS ,[object Object],[object Object]

TERTIARY COLORS ,[object Object],[object Object]

Analogous color scheme ,[object Object],[object Object],[object Object]

Monochromatic color scheme ,[object Object],[object Object],[object Object],[object Object],[object Object]

Complementary color scheme ,[object Object],[object Object],[object Object],[object Object],[object Object]

Triadic color scheme ,[object Object],[object Object]

Neutral color scheme ,[object Object]

Warm and cool colors . Warm colors are vivid and energetic, and tend to advance in space. Cool colors give an impression of calm, and create a soothing impression. White, black and gray are considered to be neutral.

[object Object],[object Object],[object Object],Tints, Shades, and Tones

COLOR HARMONY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],A color scheme based on analogous colors

A color scheme based on complementary colors ,[object Object]

A color scheme based on nature ,[object Object]

Color Context ,[object Object]

Different readings of the same color

Dimensions of the color story ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fashion leaders Majority Laggards Color loyal Color prudent Color forwards

Color cycles ,[object Object],[object Object]

Merchandising 12

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Merchandising 12