Learn more about the statistics around mobile apps and why it's valuable for small businesses to have one and use mobile marketing for their customers.

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Mobile Apps & Small
Businesses: Why You Need
One and How to Build It
Presented by: Andrew

2. © Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Deluxe & VerticalResponse
The Perfect Match
 VR acquired by Deluxe Corporation in July 2013, joined
their Small Business Services Division
 Marketing professionals based in San Francisco and
Shoreview, MN offices
 2016 (and Beyond!) Webinars will target small business
owners and nonprofits
 Popular topics include websites, logos & branding, social
media and more- Now including more experts!

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Agenda
 Mobile App Statistics
 Common Mobile App Questions
 Key Benefits of Mobile Apps
 Example Mobile Apps
 Mobile App Case Studies
 How You Can Create An App
 Questions & Answers

4. Mobile App Statistics
Value Propositions

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Stats
Mobile app usage growth:
• App Usage Grew 76% In 2014, With
Shopping Apps Leading The Way
• Mobile App Usage Up 58% In 2015
• See to the right for a good image for time
spent on mobile apps versus mobile web

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Stats
Mobile usage
and searches
continue to
grow for local
searches

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Stats
Most email now opened on
mobile devices

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Stats
SMB’s perceived
obstacles to creating a
mobile app
DELUXE SOLVES THIS
PROBLEM – WE DO IT
FOR THEM!

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Stats
Mobile Customer
Behaviour Patterns
90% OF TIME
IS SPENT IN
APPS

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Stats
• How consumers discover apps
• 40% app store
• 24% company website
• 52% family, friends or colleagues
• 27% search engines
• Why consumers download an app
• 21% products found only on app
• 31% time crunched offers in app
• 65% for notifications to stay updated
• 24% app-only discount/sale

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Stats
IDEAL CUSTOMERS FOR A MOBILE APP
The following apps were published between June 2014 and
March 2015. Businesses in these verticals are ideal
customers for a mobile app – you can see popularity by %:
• 40,402 apps total
• 6.4% health and fitness
• 5.9% bars and nightclubs
• 5.4% realtors
• 3.6% legal field
• 7.7% food & dining
• 7.7% newspapers and blogs
• 4.9% professional services
• 7.3% events and conferences

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Stats
• Why customers move towards
purchase
• 45% rewarding loyalty program
• 77% attractive deals
• 28% gamification (badges)
• 19% redeemable points
• 50% personalized alerts
• 20% great customer service
• 15% interactive & user friendly interface
• Why they uninstall it
• 52% complicated payment process
• 47% lengthy checkout
• 25% insufficient product details
• 51% annoying pop-ups
• 12% coupon codes not auto filled
• 7% redirection to mobile pages
• 55% battery consumption

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Stats
Mobile Commerce
Following are the year, projected m-commerce
sales on smartphones (in billions),
smartphone percent of mobile sales, m-
commerce sales on tablets (in billions), and
tablet percent of mobile sales, according to
Goldman Sachs:
• 2014, $70, 34.3%, $134, 65.7%.
• 2015, $95, 31.9%, $203, 68.1%.
• 2016, $123, 29.6%, $292, 70.4%.
• 2017, $147, 28.5%, $369, 71.5%.
• 2018, $173, 27.6%, $453, 72.4%.

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Stats
Mobile
Commerce

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Let’s Review The Facts…
- App sessions are 3-4 times longer than mobile website visits
- Apps are used two times more often than mobile websites
- App usage time exceeds mobile web visit time by 100 minutes each month
• Value. 61% said an app provided a better return on investment.
• Customer preference. 81% said customers preferred the app to the mobile website.
• New customer generation. 75% said app was better for customer generation.
• Repeat business. 86% said app was better for creating repeat customers.
• Usage. 61% said app was used more often.
Source: Bizness Apps, Inc.
http://www.biznessapps.com/blog/infographic-which-is-better-mobile-apps-or-mobile-websites/

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Common Questions
•Apps are expensive
•Apps are the same as mobile websites
•My customers wouldn’t like an app
5 years ago it would cost you +$100K to build a custom
app, but we’ve built a framework that makes building
apps scalable and affordable. With Deluxe you can have
an app for your business for little as $149/month.

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Common Questions
•Apps are expensive
•Apps are the same as mobile websites
•My customers wouldn’t like an app
This is a common misconception. In reality, apps &
mobile websites don’t compete, they compliment each
other. Websites are informational and a great way for
customers to find your business for the 1st time while
mobile apps are good at cultivating loyalty and keeping
customers coming back to your business.

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Common Questions
•Apps are expensive
•Apps are the same as mobile websites
•My customers wouldn’t like an app
The only time this would be true is if your business has
zero repeat customers. Any small business with repeat
customers would benefit from having an app.

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Additional Benefits
•Brand Recognition & Visibility
•Competitive Differentiation
•Affordability

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Key Benefits
Loyalty & Retention
Apps cultivate customer loyalty by rewarding repeat
business through features such as digital stamps cards,
promotional offers, and loyalty rewards.
Let’s review the facts…
• 82% of small business owners rely on customer loyalty as their main source of
business growth and mobile apps are perfect for increasing customer loyalty!
• 62% of customers report that they are more likely to continue doing business with a
company that has a loyalty program.

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Key Benefits
Mobile Commerce
Create a new revenue channel for your business by including
in-app features such as online shopping carts, product catalogs,
food ordering, mobile reservations, and more.
Let’s review the facts…
• Mobile commerce is now 30% of all U.S. e-commerce
• In 2015 U.S. mobile commerce sales will total $104 billion, up 38% from $75 billion in 2014
• Mcommerce sales to reach $142B in 2016: Forrester

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Key Benefits
Communication & Engagement
Unlock the ability to engage your customers 24/7 through
in-app messages and push notifications with a device
that’s always within reach.
Let’s review the facts…
• Push notification open rates = 50 – 80%
• Email open rates for Restaurant and Retail are 25% and 22%
• Both can work in conjunction to form a powerful marketing strategy

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Example Mobile Apps
Williams Comfort Air
Increased yearly maintenance bookings by 30% through
the use of push notifications and in-app reservations.

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Example Mobile Apps
Apache Pizza
Apache Pizza is a chain of restaurants in Michigan that
has received over $150k worth of orders through their
food ordering feature.

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Example Mobile Apps
St. Joseph School
Greatly improved teacher, parent, and student
communication through in-app messages and push
notifications.

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How To Get Started
Example App:
Restaurant
How to Build:
•Order (Food Ordering)
•Rewards (Loyalty)
•Menu (PDF)
•Reviews (Fan Wall)
•Events (Events)
•Food Photos (Image Gallery)
•Push Notifications

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How To Get Started
Example App:
Repair Services
How to Build:
•Rewards (Loyalty)
•Schedule Service (Email Form)
•Diagnose an Issue (Voice Recording)
•Reminders (Events)
•Newsletter (Mailing List)
•Products (Info)
•Push Notifications

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How To Get Started
Example App:
Salon/Spa
How to Build:
Make a Reservation (Reservations)
Rewards (Loyalty)
Products (Merchandise)
Gallery (Images)
Push Notifications

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Pricing

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Interested In Learning More?
Contact One of Our Sales Specialists After
The Q&A Session!
866 683 7842 ext 3

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Interested In Learning More?
QUESTIONS!?

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Upcoming Webinars
• Feb 11 – Define Your WOW! Factor – Creating an Unforgettable Brand
• Feb 17 – Best Practices for SMB Advertising
• Feb 25- Does Google Love Your Business?
• Mar 2 – Build a Newsletter That Keeps Customers Talking
Register on Deluxe.com/blog or
VerticalResponse.com

33. © Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Interested In Learning More?
Contact One of Our Sales Specialists After
The Q&A Session!
866 683 7842 ext 3