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Medicaid and digital health

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A recent Deloitte survey revealed that most Medicaid beneficiaries have the technology and appetite for digital health. How can states and managed care organizations do more to engage them? https://deloi.tt/2qNfGdX

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Medicaid and digital health

  1. 1. Copyright © 2018 Deloitte Development LLC. All rights reserved.1 Medicaid and digital health Findings from the Deloitte 2018 Survey of US Health Care Consumers 1
  2. 2. Adult Medicaid beneficiaries are increasingly adopting digital technologies. 71% 56% 86% 69% 2016 2018 Smartphone ownership among Medicaid beneficiaries Tablet ownership among Medicaid beneficiaries +15 +13 Source: Deloitte 2018 Survey of US Health Care Consumers Copyright © 2018 Deloitte Development LLC. All rights reserved.2
  3. 3. They are using mobile devices for a variety of health purposes… Medicaid beneficiaries are using their mobile devices for the following health purposes: Copyright © 2018 Deloitte Development LLC. All rights reserved.3
  4. 4. …and are open to trying new digital health tools in the future. 70% are interested in using an app that has voice recognition software and can recognize mood from the tone of your voice to help identify issues such as depression or anxiety 72% are interested in connecting with a “live” health coach through an app that offers text messaging for nutrition, exercise, sleep, & stress management 77% are interested in engaging with a virtual assistant to help identify symptoms and direct them to a physician/ nurse Copyright © 2018 Deloitte Development LLC. All rights reserved.4 Source: Deloitte 2018 Survey of US Health Care Consumers
  5. 5. Mobile apps could be used to serve a variety of Medicaid populations. People with behavioral health conditions People with disabilities Pregnant women People with social needs Copyright © 2018 Deloitte Development LLC. All rights reserved.5
  6. 6. Behavioral health conditions Happify is a self-guided app that aims to increase positive emotions through exercises and games supported by positive psychology and mindfulness research. Seva is an app designed to help people who have completed substance abuse treatment maintain a substance-free life. Key features of the app include: • Discussion boards • Interactive problem solving modules • Tools and Tips for coping with cravings and dealing with high-risk situations. • Sobriety counters/calculators • GPS features that help find the nearest 12-step meeting Copyright © 2018 Deloitte Development LLC. All rights reserved.6 Source: ADAA, School of Medicine and Public Health
  7. 7. People with disabilities Using Live Caption, a hearing-impaired person can ask others to speak directly into his or her phone and the app transcribes the voice on a mobile device in real time. AXS Map, a crowdsourced tool shares reviews on the wheelchair accessibility of businesses and other places in the community. A brain training app developed by researchers at the University of Cambridge can improve the memory of people in the very earliest stages of dementia. Copyright © 2018 Deloitte Development LLC. All rights reserved.7 Source: Live Caption, University of Cambridge, When I Walk
  8. 8. Pregnant women The WebMD pregnancy app offers doctor-approved tips and health information, questions for doctor visits, checklists, and a virtual community. Wyoming’s Due Date Plus allows users to look up providers and pediatricians and locate the nearest social services programs such as Women, Infants, and Children (WIC), Head Start, and home visiting programs. Text4baby offers a personalized calendar to help keep track of prenatal and well-baby visits, a vaccination tracker, resources on pregnancy and parenting, and a 24-hour hotline. Copyright © 2018 Deloitte Development LLC. All rights reserved.8 Source: WebMD, Text4baby, WY Health
  9. 9. Social determinants of health The New York City Food Assistance Collaborative has launched Plentiful. This app allow families to find nearby food pantries. Created by a social worker, Social Work Helper is an app designed to help connect social workers and people to resources such as social services, homeless shelters, and crisis help centers. Copyright © 2018 Deloitte Development LLC. All rights reserved.9 Source: Social Workers Speak
  10. 10. Looking ahead States and MCOs should consider bringing a variety of mobile features and tools together into a single platform-- an integrated one-stop app. A state- or MCO-developed app could be tailored to the state, cities, or regions therein so that the tools and resources are as relevant as possible to app users. An integrated app could allow states and MCOs to track and monitor activity on the apps and conduct research on the effectiveness of tools and features. Copyright © 2018 Deloitte Development LLC. All rights reserved.10
  11. 11. Copyright © 2018 Deloitte Development LLC. All rights reserved.11 To find out more, read the full report. Copyright © 2018 Deloitte Development LLC. All rights reserved.11
  12. 12. Copyright © 2018 Deloitte Development LLC. All rights reserved.12 Melissa Majerol Manager Deloitte Center for Government Insights Deloitte Services LP +1.571.858.0622 mmajerol@deloitte.com Contacts Wil Carroll Principal Government and Public Services Deloitte Consulting LLP, 1-6175049674 wcarroll@deloitte.com Sarah Thomas Managing Director Center for Health Solutions Deloitte Services LP, +1.202.220.2749 sarthomas@deloitte.com
  13. 13. Copyright © 2018 Deloitte Development LLC. All rights reserved.13 Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms. Copyright © 2018 Deloitte Development LLC. All rights reserved. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. About Deloitte Disclaimer

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