Media consumption habits are shifting as evolving technology puts today’s empowered consumer in the driver’s seat. Find out how their attitudes and behaviors are impacting business models and economics across industries here: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds11:eng:tmt:032817

1. How has social media moved beyond being a socializing tool?
Disruption in the digital landscape
How well do you know today’s empowered consumer?
As digital media evolves, consumers across age groups are changing the way they use and
consume content. With Generation Z (Gen Z) and Millennials leading the way, attitudes and
behaviors toward binge-watching, social media, streaming, and advertising are impacting
business models and economics across many industries. For companies in the Technology,
Media, and Telecommunications (TMT) space, harnessing these attitudes and behaviors can
mean difference between thriving or fading.
Get to know today’s empowered consumer. Explore a multi-generational view of
digital media trends that are influencing consumers across the board.
Take a closer look at digital media trends in our latest Digital Democracy Survey.
www.deloitte.com/us/digitalmediatrends
Copyright © 2017 Deloitte Development LLC. All rights reserved.
Are consumers breaking away from traditional TV?
PAY TV
2013 2014 2015 2016
60%
How will you shift your advertising strategies to engage today’s consumer?
x
x
45%
85%
Is binge-watching the new normal?
96%
59%
69%
66%
71%
40%
STREAMING
NEWS
THE
Growth of paid streaming video subscriptions
2009
2016
10%
49%
Total US Consumers Sixty percent of 14-50 year
olds subscribe to at least one
paid streaming video service
Millennials value
streaming video services
more than pay TV
Nearly ninety percent of Gen Z and Millennials
(14-33 year olds) have binge-watched TV
More than 1/3 of them
binge-watch weekly
Nearly half of Millennials
use ad-blocking software
Forty percent of them
use ad-blocking software on
their smartphones
and eighty-five percent use
ad-blocking software to improve
the speed and performance
of their online experience
They use it as their
primary source of news
(even more than television)
Ninety-six percent of
Millennials are on
social media
74% of them found the
experience to be more
effective than a
phone call
On average, they binge-watch
6 episodes or 5 hours per sitting
or
90%
70%
70% interacted
with companies via
social media in
the last 12 months
74%