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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 34
More Important…
Fast
Shipping
12%
Free
Shipping
88%
Perception of Timeframe
2%
7%
45%
35%
6%
4%
Same day delivery
Next day delivery
Delivery within 2 days
Delivery within 3-4 days
Delivery within 5-7 days
Delivery within 1-2 weeks
The vast majority believe fast shipping means delivery within 2-4 days
Free shipping is more important than fast shipping
“When you are shopping online, which of these two promises below would be more important to you?”
“Which of the following would you consider to be ‘fast shipping’ and which would you not consider to be ‘fast shipping’?”

Publicada em: Negócios, Marketing
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