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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 3
Holiday shopping season accounts for more than one-quarter of
the annual US retail sales
Holiday season is the biggest shopping season and involves…
>$1 Trillion retail sales
1/4 of annual retail sales**
126 Million households
>$110 Billion online sales
2017 retail holiday sales expected to rise by 4–4.5 percent over last year*
**According to US census, 2016/17 annual retail sales were $3.7 trillion. Deloitte estimates $1 trillion would be ~1/4 annual retail sales.
*According to Deloitte’s 2017 holiday season forecast, published September 20, 2017.

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