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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 23
54%
39%
55%
64%
Overall High school or
less
Four-year
degree
Graduate-
Professional
degree
Customers preference for reviews on
independent websites (%)
Spend, device usage and web research skew with education level
High school or less 38% 28%
Four-year degree 55% 44%
Graduate-Professional
degree
64% 41%
Planned device usage for holiday shopping
1,226
765
1,159
1,812
Overall High school or
less
Four-year
degree
Graduate-
Professional
degree
Average holiday spend ($)
Consumers with graduate/professional degrees spend more on average ($1,812 vs.
$1,226) and research products before purchasing at a higher rate (64% vs. 54%)

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