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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 13
51%
44%
27% 28%
45%
55%
24%
21%
20%
20%
15%
19%
14%
18%
12%
16%
2012 2013 2014 2015 2016 2017
“At which of the following retail sources or venues will you likely shop for holiday gifts?”
“How many individual shopping trips do you expect to take when purchasing holiday gifts over the next several months? (A "trip“ is defined as a single
outing to visit one or more physical stores.)”
Traditional Department Stores
Toy Stores
Off-Price Stores
Restaurants/Fast-Food
Home Improvement Stores
Specialty Clothing
Internet (including auction sites)
Outlet stores
Mass Merchants
(was Discount/Value pre-2017)
Internet sites and mass merchants remain top two destinations
Internet stores widen their lead
+5%
since 2016
-4%
since 2016
-2%
since 2016
-3%
since 2016
-1%
since 2016

Publicada em: Negócios, Marketing
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