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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
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The primary difference between
Direct2Dell and Direct2DellEMC is
the audience we seek to connect with
Direct2DellEMC is focused on
speaking with our business
customers in mid-sized organizations
or large enterprises.
Direct2Dell remains the place to
share stories about our corporate
initiatives, as well as our consumer
and small business solutions.
As the primary voices of our
company, both Direct2Dell and
Direct2DellEMC should use
language that is straight-forward
We love what we do and it shows.
We’re excited about what our
technology can help people
So each post should strive to
make an emotional connection
with readers by telling the stories
of those people.
Both Direct2Dell and
Direct2DellEMC have three primary
categories of content:
• News (e.g. announcements such
as product launches)
• Features (e.g. story of how a
customer is using our
• Opinions (e.g. Dell or Dell EMC
point of view on a topic)
Secondary categories of Products,
Services & Solutions, as well as
topical blog tags provide for further
We encourage any employee to
contribute to Direct2Dell and
Direct2DellEMC because readers care
less about titles than they do hearing
from passionate subject matter
Guest posts are welcomed from
partners, customers, analysts and
other influencers with a connection to
Dell and Dell EMC.
All submissions must adhere to this
manifesto and go through editorial
Imagery often captures a readers
attention before text and makes it
much more shareable via social
It is a vital element of every
Direct2Dell and Direct2DellEMC
Each post needs a 1,000 x 500 pixel
photo that adheres to the guidelines
for the appropriate brand.
Video is also encouraged, as well as
other multimedia elements.
Direct2Dell and Direct2DellEMC
provide original content our readers
can’t get anywhere else.
Amplification and cross-linking is
encouraged, but should be done
When cross-promoting on platforms
such as LinkedIn, Medium or
Facebook, authors should create a
preface, share the first few
introductory paragraphs, and then
link back to our corporate blogs for
the full post.
Both Direct2Dell and Direct2DellEMC
follow The Associated Press
Headlines should be less than 100
characters, or about six words. (more)
There is no set word count – make
posts as long as they need to be, but
no longer. Meaning worry less about
length and more about substance.
Direct2Dell submissions should reflect
the Dell Technologies Voice.
Original, high-quality content readers will
find useful is the key to search engine
In addition to linking to Dell.com and
DellEMC.com for further reference,
include high-quality outbound links to
blogs and other web sites.
Think about questions our readers might
be asking when they search for your
topic and then write the answer.
Ultimately, ask yourself if you would read
it if you didn’t work for Dell.
Facts and figures are forgotten –
stories are remembered and