Jonathon Colman shares advice for creating content that resonates and creates better user experiences in his Delight 2014 presentation.
Originally presented at Delight 2014, Oct. 6-7, 2014. http://delight.us/conference
45. Listen:
“Page views aren’t your goal.”
Quote by Michael Powers -http://www.slideshare.net/michaelpowers/better-content-with-analytics-and-user-testing/29
Source: Michael Powers
47. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
48. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
49. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
50. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
51. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
52. Joy
Usability
Accessibility
Core Functionality
Purpose
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Great content experiences exceed them
Inspired by: A.H. Maslow, Sarah O’Keefe, Hilary Marsh, Wouter de Bres, and Matt Toback
57. Choo, C.W. (1998). Information Management for the Intelligent Organization (2nd ed.). Information Today, Inc.: Medford, New Jersey
Single-Loop Learning
Norms
Assumptions
Strategies
Organizational action
Outcomes
Chart: Dr. Chun Wei Choo
But you can’t be leanwithout learning
58. Choo, C.W. (1998). Information Management for the Intelligent Organization (2nd ed.). Information Today, Inc.: Medford, New Jersey
But you can’t be leanwithout learning
Single-Loop Learning
Norms
Assumptions
Strategies
Organizational action
Outcomes
Double-Loop Learning
Chart: Dr. Chun Wei Choo
74. Choo, C.W. (1998). Information Management for the Intelligent Organization (2nd ed.). Information Today, Inc.: Medford, New Jersey
Single-Loop Learning
Norms
Assumptions
Strategies
Organizational action
Outcomes
Double-Loop Learning
Chart: Dr. Chun Wei Choo
75. What is
Minimum Viable Content?
Source: Libby Brittain/Sarah O’Keefe
92. Does this sound like us?
Error 24601: NegFault Config^n2.1x
LOLz, 404 #YOLO
93. Does this sound like us?
Error 24601: NegFault Config^n2.1x
LOLz, 404 #YOLO
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94. Sorry, there’s a temporary issue with your post. Please try again in a minute.
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What happened?
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Where did it happen?
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What should
I do next?
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When?
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Oh No! Did I do something wrong?
Great! So it’s OKAY?
How long will all this take?
will I lose my work?
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fear
Relief
Impatience
Anxiety